Most founders have that one thing. The website that still isn’t right. The process that keeps breaking. The document nobody has time to write. The system that was never set up correctly. Whatever that obstacle is — the one that’s been sitting there costing you time, money, or momentum — that’s exactly where I start.

I’m Candice Engel. I work across Brand, Operations, Strategy, and Systems — the four things that determine whether a business runs or stalls.

I bring 25 years of experience across Fortune 500 companies including AT&T, DIRECTV, and DXC Technology, where I managed infrastructure projects worth $65M+, led merger integrations affecting millions of customers, automated operations that saved companies hundreds of thousands of dollars annually, and coached over 1,000 technology managers through complex organizational change. I’ve worked alongside HP, IBM, Accenture, Deloitte, Bank of America, Wells Fargo, and Dell.

Then I took everything I learned in the corporate world and applied it where it actually matters: small businesses.

For the past several years I’ve consulted independently across branding, marketing strategy, digital transformation, and business operations — helping founders, coaches, authors, and service businesses get structured and get moving. Most recently, I launched a service-based logistics company from scratch — building the website, CRM, dispatch system, and payment infrastructure; developing pricing and marketing strategy; managing federal and state compliance; and growing revenue to $60K in year one while expanding service offerings within the first six months.

On Zinnhub, I offer done-for-you project work across five areas:

• Writing & Content — website copy, brand voice guides, sales copy, email sequences
• Business & Consulting — business plans, SOPs, operational documents, process design
• Data & Analytics — data cleanup, migration, research, and reporting
• Digital Marketing — marketing strategy, content planning, analytics setup
• Graphic Design — logos, brand kits, social media graphics, print materials

My background is in operations and execution, not theory. When you hire me, you get a deliverable — not a framework, not a deck full of recommendations, not a to-do list for you to implement yourself.

If you’re a founder, executive, or small business owner who is overwhelmed, behind, or staring down that one nagging obstacle you can’t seem to get past — reach out. There’s a good chance I’ve solved it before.

This is whole business support —
from the one thing blocking you today
to the systems that keep you running tomorrow.