If your website, emails, and social posts all sound like different people wrote them, you don’t have a writing problem — you have a brand voice problem. I’ll write a complete guide so everyone writing for your business sounds consistent, clear, and unmistakably you.
I will write a complete brand voice guide for consistent communication across every platform
A complete, custom-built brand voice guide that defines your personality, tone, language rules, and style — so everyone who writes for your business sounds like you.
- Built from scratch for your specific business and audience
- Brand personality definition
- Tone of voice guidelines across contexts
- On-brand language — words to use and words to avoid
- Writing style guidelines (sentence structure, formality, punctuation)
- Before and after examples showing the voice in action
- Quick-reference summary your team can actually use
- Up to 2 rounds of revisions
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If your website sounds like you, your emails sound like someone else, and your social posts sound like a third person entirely — you don’t have a writing problem. You have a brand voice problem. And every piece of content you publish without a defined voice is making that inconsistency worse, whether you notice it or not.
A brand voice guide is the document that fixes this. It defines exactly how your brand communicates — the personality, the tone, the specific words and phrases that are on-brand versus off-brand, the style choices that make your brand sound like itself across every platform and every person writing for it. It’s not a style guide for grammar nerds. It’s a practical reference document that anyone who writes for your business can actually use.
This is not a nice-to-have. It’s the foundation that makes your website copy, your social media, your email marketing, your sales materials, and your team communications actually work together. Without it, every new piece of content starts from scratch. With it, everything you write sounds intentional — because it is. A brand voice guide is especially critical when you’re bringing on contractors, hiring team members who write, working with a marketing agency, or scaling any part of your business that involves communication.
What’s typically included:
- Brand personality definition — the character traits that define how your brand communicates
- Tone of voice guidelines — how tone shifts across contexts (sales copy vs. customer support vs. social media)
- Language guidelines — words and phrases that are on-brand, and words to avoid
- Writing style guidelines — sentence structure, punctuation preferences, formality level, use of humor
- Audience definition — who you’re writing for and what they need to hear
- Before and after examples — showing the voice applied to real content scenarios
- Quick reference summary — a one-page cheat sheet your team can actually use day to day
Every brand voice guide is built from scratch based on your business, your audience, your goals, and your existing content. Send me a message describing where you are — I’ll review what you have, ask the right questions, and put together a custom quote.
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Home Service Business Brand Voice Guide
Pending client permission.
Service Details
Frequently Asked Questions
All sales are final. When you purchase a listing, you are paying for my time and expertise — and that time is consumed during the creation of your deliverables. I include revision rounds in every package to address feedback and ensure you receive a quality result. If issues arise, I will do my best to remedy them within the original scope. If a remedy requires work beyond the original scope, additional fees may apply. No refunds will be issued under any circumstances.
Reasonable changes in direction are part of the creative process and I’ll do my best to accommodate them. However, significant changes to scope or direction mid-project may affect the timeline and could require a revised quote. The best way to avoid this is to provide as much detail as possible in your requirements before we start.
Message me before purchasing and I’ll let you know if express delivery is available for your project. Express delivery (reduces delivery by 2 days) is also available as an add-on on most listings.
Your revision rounds are there for exactly this reason. Tell me specifically what isn’t working and I’ll address it. I don’t consider a project done until you have something you can use — within the agreed scope and revision rounds.
Not necessarily. The AI Assisted label means AI tools are part of my available toolkit — not that they’re used on every job. When AI is used, I personally review and refine every output before delivery. You are always getting my expertise and judgment, not an unreviewed AI output.
Yes. I treat all client information as confidential. I’m willing to sign an NDA — NDA Available is enabled on all my listings.
Through the Zinnhub messaging system. I respond within 24 hours on weekdays.
That’s fine — we’ll build the voice from scratch based on your brand, your audience, and your goals.
Anyone who writes for your business — you, your team, contractors, or agencies. It’s a reference document, not a one-time use deliverable.
Before. A brand voice guide makes all subsequent writing faster, easier, and more consistent.
Yes — brands evolve. The guide is delivered as an editable document so you can refine it over time.
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