Stop wasting ad spend on guesswork. Get a certified expert to build accurate, ROI-driven GA4 and Google Tag Manager tracking — fully configured for your website platform and ad goals.
I Will Set Up GA4, Google Ads Conversion Tracking & GTM
Core GTM and GA4 setup with Data Layer configuration — the essential tracking foundation.
- Google Tag Manager (GTM) container setup
- GA4 property configuration
- First-visit and page-view event tracking
- Google Signals enabled
- Data Layer GA4 configuration
- Admin access handed over on completion
Foundation plus social platform pixels, GA4 e-commerce purchase tracking, and six tracking goals.
- Everything in Foundation tier
- GA4 e-commerce purchase event tracking
- Social platform pixel tracking (Facebook, TikTok, Pinterest, Bing, LinkedIn, Reddit, X, Snap)
- Facebook & TikTok Conversion API (CAPI) setup
- Up to 6 conversion goals configured
- Analytics and tag manager setup verified
Full-stack tracking: all platforms, Google Ads Enhanced Conversions, Dynamic Remarketing, and ten tracking goals.
- Everything in Growth tier
- Google Ads conversion tracking with Enhanced Conversions
- Google Ads Dynamic Remarketing setup
- Up to 10 conversion goals configured
- Lead form tracking including iFrame forms
- Cross-domain and attribution tracking setup
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What You'll Receive
Full Description
If your analytics are missing events, firing duplicates, or simply not tracking what matters, every pound you spend on advertising is flying blind. This service builds the precise, reliable tracking foundation your business needs to measure real results, optimise campaigns with confidence, and stop haemorrhaging budget on guesswork.
As a certified Google Analytics 4, Google Tag Manager, and conversion tracking specialist based in London, the work delivered here covers every layer of a properly functioning tracking stack — from the initial GTM container and GA4 property configuration right through to purchase events, enhanced conversions, and dynamic remarketing audiences.
What is covered across the three tiers:
The entry setup establishes the essential foundation: a correctly configured Google Tag Manager container, GA4 property with first-visit tracking, page-view events, Google Signals enabled, and a clean Data Layer configuration. This is the bedrock every higher-level tracking build depends on, and it is delivered in a single working day.
The standard tier builds on that foundation with full GA4 e-commerce purchase tracking, social platform pixel tracking (Facebook Pixel and Conversion API, TikTok Pixel and Conversion API, Pinterest, Bing, LinkedIn, Reddit, X, and Snap), and up to six configured tracking goals — ideal for businesses running paid social alongside Google Ads.
The full-scope tier is the complete conversion tracking system: everything in the standard tier, extended to ten tracking goals, and incorporating Google Ads conversion tracking with Enhanced Conversions and Dynamic Remarketing setup. This is the recommended option for e-commerce stores and lead-generation businesses that want a single, professionally audited tracking installation covering all major ad platforms.
All tiers support every major website platform — Shopify, WordPress, Wix, ClickFunnels, Magento, and fully custom-built websites — including lead form tracking for iFrame forms, cross-domain attribution, and broken tracking fixes where relevant.
Who this is for:
E-commerce store owners who need verified purchase and revenue data flowing into GA4 and Google Ads. Marketing managers who suspect their current tracking is inaccurate or incomplete. Paid media teams who need enhanced conversions and remarketing audiences working correctly before scaling spend. Agencies who want a clean, auditable tracking setup handed over to their client.
How it works:
Once your order is placed, access sharing details are sent via the order chat — no need to hand over your Google account password. GTM and GA4 accounts are created fresh if you do not already have them, with full admin access transferred to you on completion. Please feel free to reach out before placing an order if you have any questions about scope.
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Compare Packages
| Feature | Foundation | Growth | Complete |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 3 days |
| Revisions | 1 | 1 | 2 |
| Google Tag Manager (GTM) container setup | ✓ | ✕ | ✕ |
| GA4 property configuration | ✓ | ✕ | ✕ |
| First-visit and page-view event tracking | ✓ | ✕ | ✕ |
| Google Signals enabled | ✓ | ✕ | ✕ |
| Data Layer GA4 configuration | ✓ | ✕ | ✕ |
| Admin access handed over on completion | ✓ | ✕ | ✕ |
| Everything in Foundation tier | ✕ | ✓ | ✕ |
| GA4 e-commerce purchase event tracking | ✕ | ✓ | ✕ |
| Social platform pixel tracking (Facebook, TikTok, Pinterest, Bing, LinkedIn, Reddit, X, Snap) | ✕ | ✓ | ✕ |
| Facebook & TikTok Conversion API (CAPI) setup | ✕ | ✓ | ✕ |
| Up to 6 conversion goals configured | ✕ | ✓ | ✕ |
| Analytics and tag manager setup verified | ✕ | ✓ | ✕ |
| Everything in Growth tier | ✕ | ✕ | ✓ |
| Google Ads conversion tracking with Enhanced Conversions | ✕ | ✕ | ✓ |
| Google Ads Dynamic Remarketing setup | ✕ | ✕ | ✓ |
| Up to 10 conversion goals configured | ✕ | ✕ | ✓ |
| Lead form tracking including iFrame forms | ✕ | ✕ | ✓ |
| Cross-domain and attribution tracking setup | ✕ | ✕ | ✓ |
Portfolio
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Set Up GA4, Google Ads Conversion Tracking & GTM
Set Up GA4, Google Ads Conversion Tracking & GTM
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Frequently Asked Questions
You'll need to share access to three things: Google Tag Manager (if you already have a container), Google Analytics 4 (if you already have a property), and your website platform (such as WordPress or Shopify, so the data layer can be enabled). If you don't have GTM or GA4 set up yet, I'll create them for you and grant you full admin access. I'll guide you through sharing access once the order is placed — no need to send Google account passwords directly unless you prefer to.
No. Once your order is placed, I'll share my email address with you so you can grant access to GA4 and Tag Manager directly from within Google. If you're unsure how to do this, I'll walk you through the process via the order chat. Alternatively, if you'd prefer to simply share your login details, that is also an option.
Google Analytics 4 gives you a detailed picture of how users interact with your website — which pages they visit, which actions they take, and where they drop off. This data is what drives smarter marketing decisions: you can see which campaigns generate real conversions, optimise your ad spend accordingly, and ultimately increase revenue rather than guessing at what's working.
I work with Shopify, WordPress, Wix, ClickFunnels, Magento and fully custom-built websites. If your platform isn't listed, please message me before ordering so I can confirm compatibility.
Additional platform tracking — including Facebook Pixel and Conversion API, TikTok Pixel and Conversion API, and Pinterest, Bing, LinkedIn, Reddit, X and Snap pixel tracking — is available as an add-on or as part of a custom scope. Please message me before ordering and I'll put together the right package for your needs.
E-commerce tracking means that every purchase on your store — including the transaction value, product names, quantities and order IDs — is sent accurately into GA4 and Google Ads. This lets you see your true return on ad spend, identify your highest-value customer journeys, and feed real revenue data back into your Google Ads bidding strategy.
Each package includes at least one revision. If anything is not working as agreed within the scope of the order, I'll investigate and resolve it. Please raise any issues via the order chat so I can address them promptly.
Yes — I strongly recommend it. Every website and business setup is slightly different, and a quick message lets me confirm the right tier for your needs, check platform compatibility, and make sure there are no surprises once the work begins. It helps me deliver a faster, cleaner result for you.
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