What is included in an ad account audit?

A typical audit reviews account structure, keyword and search term data, match types, negative lists, bid strategy, budget pacing, ad copy, extensions, audience settings and conversion tracking. The output is normally a written report listing what is wrong, why it costs money and what to change. Implementation is often quoted separately, so check the listing.

What access does a Zinner need to review my ads?

Read-only or standard access to the advertising account is usually enough for an audit, plus view access to your analytics and tag manager if tracking is in scope. Grant access through the platform invitation system rather than sharing login credentials, and revoke it when the engagement ends. Never hand over billing-level access for a review.

How is an ad audit priced on Zinn Hub?

Pricing is set by each Zinner and displayed upfront on the listing in USD before you order. It commonly reflects the number of accounts or platforms in scope and whether implementation follows the report. Buyers pay no platform fee, so the listed figure is what you pay. Compare listings on depth of report rather than price alone.

How much spend history do I need before an audit is worthwhile?

Enough conversion volume for patterns to be distinguishable from noise. A brand new account with a handful of clicks will mostly produce setup advice rather than optimisation findings, which may still be valuable. If your account is new, say so in the brief so the Zinner can scope a setup review instead of a performance audit.

Will an audit guarantee lower cost per acquisition?

No, and be cautious of anyone who promises a specific number. Auction dynamics, competitor bidding, seasonality, offer strength and landing page quality all sit outside the auditor. What an audit reliably gives you is a clear, evidenced list of the changes worth making, in priority order, so budget stops going somewhere it should not.

Should I get an audit or hire ongoing campaign management?

An audit is a one-off diagnostic that suits accounts where performance has drifted and nobody knows why. Ongoing management suits accounts that need weekly attention to search terms, bids and creative. Many buyers start with an audit, act on the findings, and only then decide whether a retained specialist is justified by the account size.

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