I Will Analyse Your Google Ads Search Terms With NLP and Build a Negatives and Expansion Strategy

Problem: Google Search waste rarely sits in one obvious query. High-cost terms mix junk intent, brand queries you must protect, and converting queries that never get promoted into keywords. A quick negatives-only pass can stop leaks—but it does not explain themes, meaning, or what to change next.

You get: a read-only Search terms strategy pack—ranked negatives with a full NLP audit first; higher packages add harvested keywords, match guidance, and bid or budget sequencing. No account login. Implementation remains on your side.

How the analysis works

• Validate Search terms columns, date window, and spend coverage; state thin-sample limits in writing
• Daily-budget cost thresholds, zero-conversion signals when available, and CTR/CPC versus account medians
• Score term importance with term frequency × inverse document frequency to surface distinctive waste or junk patterns across the Search terms report
• Extract high-frequency unigrams, bigrams, and trigrams (fixed search phrases) for negative-keyword and structure decisions
• Group queries with the same or closely related meaning despite different wording
• Compare query meaning with your offer (business anchor) to catch off-topic traffic that looks related on the surface
• Tag informational, navigational, commercial, and transactional intent; flag common non-buyer patterns (e.g., how-to, jobs, freebie)
• On brand queries, flag negative or complaint-style wording for protect-or-handle decisions
• Apply your protect list; keep borderline terms on a watch list before aggressive negatives

Every recommendation stays tied to spend and performance in your own export—not a generic keyword list.

What you get (each higher package includes the lower one):

STARTER
• Emergency negatives — exact negatives to add now
• Watch list — borderline terms to hold
• Theme map — themes, intent, spend burn
• Protect notes — keep versus block
Implementation on your side — no account edits

STANDARD (recommended) — Everything in Starter, plus:
• Add keywords — harvest winners from search terms
• Match plan — Exact, Phrase, sandbox Broad
• Isolation notes — brand/competitor when listed

PREMIUM — Everything in Standard, plus:
• Bid bands — raise/lower by theme or ad group
• Budget shifts — fund efficient themes
• Action sequence — negatives → match → bids → budget

Best for: live Google Search campaigns with a Search terms export. Optimized for English search terms; other languages still support cost-based scoring, while theme/intent depth may be limited—confirm language before Higher packages.

Not for: cold start with no spend, Amazon or Meta as the primary scope, Performance Max-only cleanup, account login or edits, ongoing management, or ROAS guarantees.