Future-proof your analytics with GA4 server-side tracking via Google Tag Manager and Stape or Google Cloud — accurate data, GDPR-ready, and fully configured on your website.
I Will Set Up GA4 Server-Side Tracking via GTM and Stape
GA4 and GTM installed and configured on your website — the essential foundation.
- GA4 account creation and property setup
- Google Tag Manager account and web container setup
- GTM installed and verified on your website
- Core page-view tracking configured
- Works with WordPress, Shopify, or custom websites
- Guidance provided on granting access
Full server-side tracking setup with social platform tracking and up to 3 conversion goals.
- Everything in Basic, plus server-side tracking implementation
- Server container created via Stape.io or Google Cloud
- Social platform tracking configured
- Up to 3 conversion goals set up and verified
- Button clicks, scroll, and custom event tracking
- Google Ads conversion tracking setup
Complete server-side ecommerce tracking with 10 goals and full Google Ads integration.
- Everything in Boost, plus full ecommerce event tracking
- Ecommerce events: View Item, Add to Cart, View Cart, Checkout, Purchase
- Up to 10 conversion goals configured
- Remarketing audience setup for Google Ads in GA4
- Leads, subscriptions, timers, and custom event tracking
- Full Google Ads conversion tracking and audience integration
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Third-party cookies are disappearing. Safari and Firefox already block them by default, and Chrome has been moving in the same direction. If your business relies on Google Analytics 4, Google Ads conversion tracking, or remarketing audiences, client-side tracking alone will leave you with incomplete, unreliable data. Server-side tracking is the modern solution — and this service sets it up properly, end to end.
Based in London, England, Zinn Digital specialises in GA4 server-side tracking implementations using Google Tag Manager, with server infrastructure hosted on either Stape.io or Google Cloud. Whether you run a WordPress blog, a Shopify store, or a fully custom-built website, the configuration is handled with precision so your data flows cleanly and consistently.
**What is included across all tiers:**
Every package includes a complete GA4 account setup (or audit of an existing one), Google Tag Manager installation with both a web container and a server container, and the core page-view and session tracking events. The setup covers the technical groundwork that everything else is built on.
**Standard and full implementations add:**
Social platform tracking, conversion goals, ecommerce event tracking (View Item, Add to Cart, View Cart, Begin Checkout, Purchase), Google Ads conversion tracking, and remarketing audience configuration in GA4 for Google Ads. The full-scope package extends tracking goals to ten distinct conversions — ideal for ecommerce brands and lead-generation businesses that need comprehensive funnel visibility.
**How the process works:**
Once your order is placed, share your website URL, relevant login credentials, and any existing GA4 or GTM property details. If you are unsure how to provide access, guidance is included — you will not be left to figure it out alone. All configuration is carried out inside your own accounts, so you retain full ownership of every tag, trigger, and data stream.
**Who this is for:**
This service is ideal for ecommerce store owners, marketing managers, digital agencies, and website owners who need reliable first-party analytics data, accurate ad conversion tracking, or are migrating away from legacy Universal Analytics setups.
**Why Zinn Digital:**
Implemented across WordPress, Shopify, and custom-built websites, with hands-on experience in both Stape.io and Google Cloud server environments. The work is done inside your own infrastructure — nothing is locked to a third-party tool you do not control.
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Compare Packages
| Feature | Basic | Boost | Premium |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 3 days |
| Revisions | 0 | 0 | 0 |
| GA4 account creation and property setup | ✓ | ✕ | ✕ |
| Google Tag Manager account and web container setup | ✓ | ✕ | ✕ |
| GTM installed and verified on your website | ✓ | ✕ | ✕ |
| Core page-view tracking configured | ✓ | ✕ | ✕ |
| Works with WordPress, Shopify, or custom websites | ✓ | ✕ | ✕ |
| Guidance provided on granting access | ✓ | ✕ | ✕ |
| Everything in Basic, plus server-side tracking implementation | ✕ | ✓ | ✕ |
| Server container created via Stape.io or Google Cloud | ✕ | ✓ | ✕ |
| Social platform tracking configured | ✕ | ✓ | ✕ |
| Up to 3 conversion goals set up and verified | ✕ | ✓ | ✕ |
| Button clicks, scroll, and custom event tracking | ✕ | ✓ | ✕ |
| Google Ads conversion tracking setup | ✕ | ✓ | ✕ |
| Everything in Boost, plus full ecommerce event tracking | ✕ | ✕ | ✓ |
| Ecommerce events: View Item, Add to Cart, View Cart, Checkout, Purchase | ✕ | ✕ | ✓ |
| Up to 10 conversion goals configured | ✕ | ✕ | ✓ |
| Remarketing audience setup for Google Ads in GA4 | ✕ | ✕ | ✓ |
| Leads, subscriptions, timers, and custom event tracking | ✕ | ✕ | ✓ |
| Full Google Ads conversion tracking and audience integration | ✕ | ✕ | ✓ |
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Set Up GA4 Server-Side Tracking via GTM and Stape
Set Up GA4 Server-Side Tracking via GTM and Stape
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Frequently Asked Questions
To complete the setup, access is needed to your GA4 property, Google Tag Manager account, your website backend (e.g. WordPress admin, Shopify admin, or FTP/hosting access), and — for Boost and Premium tiers — your Stape.io or Google Cloud account. If Google Ads conversion tracking is included, access to your Google Ads account is also required. If you are unsure how to share any of these, full guidance will be provided after purchase.
Yes, the server infrastructure is a third-party cost separate from this service. Stape.io offers a free trial covering your first 10,000 requests, after which a monthly subscription applies. Google Cloud offers a free $300 credit when you add a payment method, after which usage-based billing applies. Both are cost-effective options and guidance will be provided on which suits your traffic volume.
Yes. This service has been implemented on WordPress, Shopify, and fully custom-built websites. As long as you can provide backend access or the ability to add a script to your site, the setup can be completed.
Client-side tracking fires tags directly from a visitor's browser. Because Safari, Firefox, and increasingly Chrome block third-party cookies, this results in missing or inaccurate data. Server-side tracking routes data through a server you control before sending it to GA4 or Google Ads, bypassing browser restrictions and giving you more reliable, complete data — which is why it is now the recommended approach.
Yes. If you have an existing GA4 property or GTM container, the setup will work with what is already in place — auditing, correcting, and building on top of it rather than starting from scratch where that is possible. Please mention this when you place your order.
Revisions are not included as standard in any tier, because the deliverables are technical configurations with defined scope rather than design work. If something is not working as specified within the agreed scope, it will be resolved within the delivery. Additional work outside the original scope can be discussed via order chat.
Yes, absolutely. All work is done inside accounts that belong to you. Nothing is set up on third-party infrastructure that Zinn Digital controls — you retain full ownership of your GA4 property, GTM containers, and server environment from day one.
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