Stop burning ad spend on pages that don't convert. Get a psychology-driven CRO audit with 8–10 high-impact, actionable fixes from a 19-year eCommerce conversion specialist — covering UX, messaging, trust, and funnel flow.
I Will Audit Your Shopify Store and Fix What's Killing Conversions
Core psychology and UX audit with 8–10 high-impact conversion fixes for your Shopify page.
- 8–10 prioritised conversion fixes
- Psychology and UX analysis of your Shopify page
- Mobile and desktop insights
- CTA (call-to-action) optimisation review
- Trust gap and messaging assessment
- Clear priority order — know what to fix first
Everything in the Starter Audit plus heatmap analysis, funnel review, form and checkout optimisation.
- Everything in the Starter Audit
- Heatmap analysis to pinpoint real user drop-off
- Conversion funnel optimisation across key pages
- Form optimisation to reduce abandonment
- Checkout process audit to recover lost sales
- Expanded written action plan with funnel-level recommendations
Comprehensive end-to-end CRO diagnostic with strategic roadmap covering site, ads, and email alignment.
- Everything in the Boost Audit
- Deeper diagnostic analysis across the full funnel
- More pages reviewed and documented
- Strategic roadmap covering site, ads, and email alignment
- Competitor insight layer to benchmark your store
- Full written report with prioritised implementation guide
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More traffic won't save a page that isn't built to convert. If you're running ads — or planning to — and your Shopify store isn't turning visitors into buyers, the problem almost certainly isn't your audience. It's the page itself.
This audit identifies exactly what's blocking conversions and tells you precisely how to fix it. Using buyer psychology, UX analysis, and real decision-behaviour frameworks — not templates, not generic AI checklists — you'll receive a clear, prioritised set of high-impact recommendations tailored specifically to your brand.
With 19 years of CRO experience working with eCommerce and DTC brands, this service cuts straight to the friction points that matter most: trust gaps, unclear messaging, weak product page structure, hesitation triggers, poor calls to action, and checkout drop-off. Every insight is human, expert, and specific to your store.
**What the Starter Audit covers:**
— 8–10 high-impact conversion fixes
— Psychology-based UX analysis across mobile and desktop
— CTA (call-to-action) review and optimisation recommendations
— Trust signal and messaging assessment
— Clear prioritisation so you know what to tackle first
**The Boost Audit adds:**
— Heatmap analysis to reveal where real users drop off
— Conversion funnel review across key pages
— Form optimisation to reduce abandonment
— Checkout process audit to recover lost sales at the final step
**The Full Audit delivers everything above, plus:**
— Deeper diagnostic analysis across the entire funnel
— Strategic roadmap covering site, ads, and email alignment
— Extended scope with more pages reviewed and documented
**How it works:**
Share your store URL and any access you're comfortable providing. The audit is conducted by a senior CRO specialist — no automated tools, no outsourcing. You receive a detailed written breakdown of every issue found and a clear action plan to fix them, in order of conversion impact.
**Who this is for:**
Shopify store owners spending on ads without seeing sales results. Early-stage DTC brands who want to get conversion-ready before scaling. Established brands with traffic but a stubbornly low conversion rate. Any eCommerce team that wants expert eyes on their funnel before their next big push.
Most clients temporarily reallocate a portion of their ad budget to fix conversion first — then turn ads back on once the site is genuinely ready to convert. It's a smarter sequence, and the results speak for themselves.
If your store isn't converting the way it should, this audit is where the fix starts.
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Compare Packages
| Feature | Starter Audit | Boost Audit | Full Audit |
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
| Revisions | 0 | 0 | 0 |
| 8–10 prioritised conversion fixes | ✓ | ✕ | ✕ |
| Psychology and UX analysis of your Shopify page | ✓ | ✕ | ✕ |
| Mobile and desktop insights | ✓ | ✕ | ✕ |
| CTA (call-to-action) optimisation review | ✓ | ✕ | ✕ |
| Trust gap and messaging assessment | ✓ | ✕ | ✕ |
| Clear priority order — know what to fix first | ✓ | ✕ | ✕ |
| Everything in the Starter Audit | ✕ | ✓ | ✕ |
| Heatmap analysis to pinpoint real user drop-off | ✕ | ✓ | ✕ |
| Conversion funnel optimisation across key pages | ✕ | ✓ | ✕ |
| Form optimisation to reduce abandonment | ✕ | ✓ | ✕ |
| Checkout process audit to recover lost sales | ✕ | ✓ | ✕ |
| Expanded written action plan with funnel-level recommendations | ✕ | ✓ | ✕ |
| Everything in the Boost Audit | ✕ | ✕ | ✓ |
| Deeper diagnostic analysis across the full funnel | ✕ | ✕ | ✓ |
| More pages reviewed and documented | ✕ | ✕ | ✓ |
| Strategic roadmap covering site, ads, and email alignment | ✕ | ✕ | ✓ |
| Competitor insight layer to benchmark your store | ✕ | ✕ | ✓ |
| Full written report with prioritised implementation guide | ✕ | ✕ | ✓ |
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Audit Your Shopify Store and Fix What’s Killing Conversions
Audit Your Shopify Store and Fix What’s Killing Conversions
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Frequently Asked Questions
Your Shopify store URL is the minimum needed to begin. For the most accurate audit, you can optionally share Shopify Partner access, Google Analytics read access, or any heatmap data you already have. The audit can be completed without full access, but additional data allows for deeper, more precise diagnostics.
You receive a detailed written audit document covering identified friction points, trust gaps, UX issues, weak messaging areas, missed psychological triggers, and specific recommended fixes — prioritised in order of likely conversion impact. Higher tiers include additional layers such as funnel analysis, heatmap findings, and a strategic roadmap.
Every audit is conducted by a senior CRO specialist with 19 years of experience — no automated tools, no templated outputs. Every insight is tailored to your specific brand, product, and positioning. Generic audits find generic problems; this audit finds the specific friction points that are costing your store sales right now.
The Starter Audit is ideal if you want expert eyes on a single key page quickly and need clear, actionable fixes. The Boost Audit is suited to stores already receiving traffic where heatmap and funnel data can reveal deeper drop-off patterns. The Full Audit is best for brands preparing to scale who need a complete strategic picture across their entire funnel and marketing channels.
Yes. Following the audit, implementation support — including copywriting, UX wireframes, or developer-ready briefs — can be arranged as a separate engagement. The audit itself gives you and your team everything needed to act independently, but expert implementation support is available if you want it.
Yes, provided you are ready for honest, expert guidance. Early-stage stores often have messaging clarity issues or trust gaps that prevent conversions well before any ad spend begins. The audit will identify exactly where those issues lie and give you a concrete plan to resolve them before you scale traffic.
Many brands see measurable improvements in engagement, add-to-cart rate, or conversions within weeks of implementing the top-priority recommendations. The timeline depends on how quickly changes are made and the volume of traffic your store receives. The audit tells you what to fix; speed of improvement depends on speed of implementation.
No ethical CRO specialist can guarantee specific sales outcomes, as results depend on implementation, traffic quality, and market factors outside any audit's scope. What this audit guarantees is absolute clarity: you will know exactly what is blocking conversions on your store and precisely how to fix it.
Customer Reviews
See what our customers say about this Zinn
Overall, I really enjoyed my consultation with Neil. From start to finish he was super responsive and is excellent at communication. He possesses a wealth of knowledge and was very helpful at strategizing some proactive steps I could take immediately to improve my conversion rate. I'm glad I connected with her and would absolutely utilize her services again!
Neil's work in Conversion Rate Optimization is nothing short of outstanding! Her strategic thinking and attention to detail are exceptional, providing deep insights that truly stand out. Collaborating with her was a breeze, thanks to her quick responsiveness and dedication to going the extra mile!
Looking forward to working together again.
Working with Olivier Neil was an exceptionally positive experience. Communication was prompt and precise, which helped us clearly define my expectations for the service. The delivery was fast and exceeded my expectations. I will definitely return in the future. Highly recommended!
Thank you Neil for your suggestions. Your insights into my client’s mindset are extremely valuable to me. Looking forward to working with you again.
Very helpful and great work, the report was incredibly comprehensive and showed a huge amount of knowledge in CRO and website optimisation strategies.
Well Written Report with actionable recommendations. Looking forward to implementing them in the app.
Again, an exceptional experience working with this seller. I have done a couple of gigs already in the past with Olivier and I have been always absolutely satisfied with the results. I am looking forward to do more gigs in the future. Highly recommended!
Working with Neil on my CRO audit was an absolute game-changer. He went through my site with such a sharp eye for detail and gave me clear, practical recommendations that I never would have spotted on my own. Everything was explained in a way that made sense, and his suggestions were backed by data and best practices. Since implementing his audit, my site feels more professional, easier to navigate, and more aligned with my brand. I truly feel like Neil cares about helping his clients succeed, and he goes above and beyond to deliver real value. Highly recommend him if you want to elevate your website and improve your conversions!
Together, we quickly specified the scope of the gig (and what not). We then received quick results that helped us to further optimise our user flow. Thank you very much, Olivier!
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