Stop burning ad spend on pages that don't convert. Get a psychology-driven, human CRO audit of your Shopify store — prioritised fixes, mobile and desktop insights, and a clear action plan from a 19-year conversion expert.
I Will Audit Your Shopify Store and Fix What's Killing Conversions
Psychology and UX audit of one Shopify page with 8–10 prioritised high-impact fixes.
- Audit of one Shopify page (product, cart, or checkout)
- 8–10 high-impact, prioritised conversion fixes
- UX and buyer psychology analysis
- CTA and form optimisation review
- Checkout process assessment
- Mobile and desktop insights included
Expanded multi-page audit with heatmap analysis layered on top of full CRO and UX review.
- Everything in Starter Audit
- Expanded scope across additional key funnel pages
- Heatmap analysis to validate behavioural findings
- Conversion funnel optimisation across the full journey
- Deeper trust signal and messaging assessment
- Prioritised roadmap with fast wins identified
Comprehensive full-funnel audit with heatmaps, analytics review, and a complete conversion roadmap.
- Everything in Boost Audit
- Full-funnel coverage including home, PDP, cart, and checkout
- Analytics and traffic quality review (where data is provided)
- Advanced heatmap and behavioural analysis
- Messaging, positioning, and trust signal deep-dive
- Full conversion roadmap covering ads, email, and traffic readiness
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Full Description
More traffic isn't your problem. Conversion friction is.
If your Shopify store is getting visitors but not sales, the issue isn't your product — it's hidden friction in the buying journey. Unclear messaging, weak calls to action, trust gaps, a clunky checkout: these are the silent sales killers that no amount of ad spend will fix. Until you remove them, every pound you spend on traffic is partly wasted.
Zinn Digital has spent 19 years helping Shopify and direct-to-consumer brands diagnose exactly what is blocking conversions — using buyer psychology, user experience principles, and real behavioural insight, not templates or automated reports. Based in London, our team has worked with brands across fashion, wellness, children's publishing, and beyond.
This is a fully human expert audit. No software-generated checklists. No generic advice. Every finding is specific to your store, your audience, and your funnel.
What the audit covers:
Each tier of this service delivers a structured, prioritised set of conversion improvements across the areas that matter most — UX and page layout, call-to-action clarity, trust signals, checkout and cart flow, form optimisation, and conversion funnel logic. Higher tiers extend coverage to additional pages and layer in heatmap analysis so recommendations are grounded in how real visitors actually behave on your site.
How it works:
Once your order is placed, share your Shopify store URL and any supporting data you have (Google Analytics, heatmaps, ads performance). The audit is then carried out by our CRO team. You receive a detailed written report outlining every issue found, why it matters to conversion, and exactly how to fix it — prioritised so you know where to start. Many clients tackle the top wins themselves or hand the list directly to their developer.
Who this is for:
This service is ideal for Shopify store owners who have traffic but are seeing low add-to-cart rates, abandoned checkouts, or stalling sales. It also suits brands preparing to scale paid advertising and wanting to ensure their pages will actually convert before they increase spend. New or early-stage stores with messaging and trust challenges benefit just as much as established brands looking to squeeze more from existing traffic.
Why Zinn Digital:
With nearly two decades of conversion rate optimisation experience across e-commerce and DTC, the Zinn Digital team understands which changes move the needle fastest. Every recommendation is backed by buyer psychology and UX expertise — not guesswork. You will leave with absolute clarity on what is holding your store back and a practical, prioritised plan to fix it.
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Compare Packages
| Feature | Starter Audit | Boost Audit | Premium Audit |
|---|---|---|---|
| Delivery Time | 4 days | 5 days | 7 days |
| Revisions | 0 | 0 | 0 |
| Audit of one Shopify page (product, cart, or checkout) | ✓ | ✕ | ✕ |
| 8–10 high-impact, prioritised conversion fixes | ✓ | ✕ | ✕ |
| UX and buyer psychology analysis | ✓ | ✕ | ✕ |
| CTA and form optimisation review | ✓ | ✕ | ✕ |
| Checkout process assessment | ✓ | ✕ | ✕ |
| Mobile and desktop insights included | ✓ | ✕ | ✕ |
| Everything in Starter Audit | ✕ | ✓ | ✕ |
| Expanded scope across additional key funnel pages | ✕ | ✓ | ✕ |
| Heatmap analysis to validate behavioural findings | ✕ | ✓ | ✕ |
| Conversion funnel optimisation across the full journey | ✕ | ✓ | ✕ |
| Deeper trust signal and messaging assessment | ✕ | ✓ | ✕ |
| Prioritised roadmap with fast wins identified | ✕ | ✓ | ✕ |
| Everything in Boost Audit | ✕ | ✕ | ✓ |
| Full-funnel coverage including home, PDP, cart, and checkout | ✕ | ✕ | ✓ |
| Analytics and traffic quality review (where data is provided) | ✕ | ✕ | ✓ |
| Advanced heatmap and behavioural analysis | ✕ | ✕ | ✓ |
| Messaging, positioning, and trust signal deep-dive | ✕ | ✕ | ✓ |
| Full conversion roadmap covering ads, email, and traffic readiness | ✕ | ✕ | ✓ |
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Audit Your Shopify Store and Fix What’s Killing Conversions
Audit Your Shopify Store and Fix What’s Killing Conversions
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Frequently Asked Questions
At minimum, your Shopify store URL and the page(s) you'd like audited. If you have Google Analytics access, heatmap data, or ads performance reports, sharing these helps the team understand your traffic quality and behaviour patterns — though the audit can proceed without them.
You receive a detailed written report covering every conversion issue found, why it matters, and exactly how to fix it. All recommendations are prioritised by impact so you know what to tackle first. Fixes are described clearly enough for you or your developer to act on immediately.
Every finding is produced by an experienced human CRO specialist, not software. Insights are tailored to your specific store, product, audience, and funnel — not copied from a checklist. The recommendations reflect buyer psychology and 19 years of hands-on conversion expertise.
Most brands see the biggest gain from auditing their primary product detail page (PDP) or their checkout and cart flow. If you're unsure, mention your biggest drop-off point when you place the order and the team will advise.
The Starter covers one page with 8–10 prioritised fixes. The Boost expands to additional funnel pages and adds heatmap analysis. The Premium provides full-funnel coverage — home, PDP, cart, and checkout — plus analytics review, advanced behavioural analysis, and a complete conversion roadmap that includes readiness for paid traffic and email.
Yes. Once you have your audit report, you can commission implementation, copywriting, or wireframe work separately. The team can translate recommendations into clear, high-impact updates your developer can apply directly.
Both. New stores often have messaging clarity, trust, and UX issues that prevent early traction. Established brands use the audit to stop leaving money on the table before scaling spend. The approach is adapted to where you are in your growth journey.
No ethical CRO professional can guarantee specific sales results — too many variables are outside any consultant's control. What you are guaranteed is expert clarity: a precise understanding of what is blocking conversions and a practical, prioritised plan to fix it. Brands that implement the recommendations consistently report measurable improvements.
Customer Reviews
See what our customers say about this Zinn
Working with Neil has been great. He's responsive, provides attention to detail, and is very knowledgeable. It has been amazing to work with her! Highly recommend!
Neil excelled in delivering a detailed and insightful report that exceeded expectations in the domain of Conversion Rate Optimization. Her professionalism shines through her language fluency, quick responsiveness, and politeness. Overall, working with Neil was a delightful experience, making her highly recommended for her impressive depth and attention to detail.
Neil is extremely knowledgeable, professional, attentive to every detail, kind and so helpful! He gave me so many insights into the psychology of a potential buyer that I would never have thought to consider, and I am keen to put into practice all of his suggestions and insights as they will surely help my brand grow, as well as give more assurances to a buyer of my products. I already recognise that I will continue to meet with him for assistance in multiple areas of my business as he is knowledgeable in so many areas.
Neil gave us a fresh perspective on many aspects of our website and how we think about our business. Her unique model of auditing live, over a call, gave us insight into how many customers think about different areas of our website when they land for the first time. It also allowed for room to guide the audit into the places we were most concerned about, and allowed us to ask many questions. You cannot find many sellers on this platform willing to give you sharp and wise insights on the fly over a call like Neil does. We will hire her again in a few months after implementing her recommendations to get a fresh perspective. Thanks, Neil!
Neil is the best and is so knowledgeable. He always shares valuable insights that make my shop so much better! I've met with her several times now and will continue to do so as her expertise is so helpful for anyone with a Shopify or e-commerce store.
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