Get expert mobile app marketing strategy and campaign setup across Google Ads, Apple Search Ads, Facebook Ads, and TikTok Ads — driving real installs, sign-ups, and in-app engagement for your app or game.
I Will Set Up Your Mobile App Marketing & Ad Campaign Strategy
A detailed mobile app marketing strategy and expert consultation to plan your campaign before you spend a penny on ads.
- In-depth consultation on app or game marketing strategy
- Platform recommendation: Google Ads, ASA, Facebook or TikTok
- SDK / MMP requirements review for iOS and Android
- Keyword, audience, and country-tier targeting advice
- Ad creative guidance (images and video specifications)
- Your ads account remains yours throughout
Full campaign setup and active monitoring for one app on one ad platform, with strategic optimisation.
- Everything in Starter, plus full campaign build and launch
- One app, one ad platform (Google Ads, ASA, Facebook or TikTok)
- High-performing ad copy: keywords, headlines, and descriptions crafted
- Country targeting tailored to your tier preference
- Active campaign monitoring and optimisation for up to 5 days
- Direct liaison with Google or Facebook on account issues if needed
Comprehensive campaign setup, extended monitoring, and in-app conversion optimisation for maximum install growth.
- Everything in Boost, with extended scope and management
- One app, one ad platform — in-app purchase and sign-up conversion focus
- Ad copy crafted and refined using advanced tools and platform best practices
- Full country-tier strategy with cost-per-install optimisation
- Active campaign monitoring and optimisation for up to 15 days
- Misleading content review: Play Store / App Store description alignment to prevent ad warnings
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Value Position
Ad Platforms Covered
Base Package Type
SDK Requirement
Ad Account Ownership
What You'll Receive
Full Description
Your app deserves to be downloaded. Whether you have built a utility app, a mobile game, or a SaaS product, the difference between obscurity and a thriving user base often comes down to one thing: a well-executed paid acquisition strategy. That is exactly what this service delivers.
Zinn Digital, based in London, England, is a Google Ads Apps Certified specialist with deep expertise in mobile app marketing across Google Ads, Apple Search Ads (ASA), Facebook Ads, and TikTok Ads. Every campaign is built around the lowest possible cost per install, strong in-app conversion, and sustainable growth — not vanity metrics.
**What You Get**
Depending on the tier you choose, this service covers everything from a thorough strategic consultation right through to full campaign setup, management, and ongoing monitoring. Your ads account always remains yours — no lock-in, no hidden ownership. Ad spend is separate and sits outside the service fee.
For iOS apps, SDK or MMP integration (such as Firebase, AppsFlyer, Adjust, or Branch) is required for Google Ads, Facebook Ads, and TikTok Ads. Apple Search Ads can run without an SDK. Android apps on Google Ads do not require an SDK. If your app includes in-app purchases or sign-up flows, those conversion events can be tracked and optimised.
Creative assets (images and videos) should be provided by you for best results. If you are unsure what to prepare, guidance is included.
**How It Works**
1. You place your order and share your app details, target audience, and goals.
2. A tailored ads strategy is prepared, covering platform selection, keyword research, audience targeting, ad copy, and country targeting (Tier 1, Tier 2, Tier 3, or a custom mix).
3. For Standard and Premium tiers, the campaign is fully built and launched in your account, with active monitoring and optimisation throughout the campaign window.
4. You receive recommendations, adjustments, and clear communication throughout.
**Who This Is For**
This service is ideal for app developers, indie game studios, mobile-first startups, and established brands looking to scale downloads and reduce cost per install. It suits both brand-new apps and existing ones that have stalled on organic growth.
**Why Zinn Digital**
Google Ads Apps Certified. Experienced across all four major mobile ad platforms. Active campaign monitoring for up to 15 days post-launch. Able to liaise directly with Google, Apple, and Facebook on account issues at no extra charge. Transparent about what is possible — including SDK requirements, country tier pricing differences, and account suspension contingencies. No promises that contradict platform realities. Just honest, skilled campaign work built for results.
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Compare Packages
| Feature | Starter — Consultation | Boost — Campaign Setup | Premium — Full Campaign Management |
|---|---|---|---|
| Delivery Time | 1 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| In-depth consultation on app or game marketing strategy | ✓ | ✕ | ✕ |
| Platform recommendation: Google Ads, ASA, Facebook or TikTok | ✓ | ✕ | ✕ |
| SDK / MMP requirements review for iOS and Android | ✓ | ✕ | ✕ |
| Keyword, audience, and country-tier targeting advice | ✓ | ✕ | ✕ |
| Ad creative guidance (images and video specifications) | ✓ | ✕ | ✕ |
| Your ads account remains yours throughout | ✓ | ✕ | ✕ |
| Everything in Starter, plus full campaign build and launch | ✕ | ✓ | ✕ |
| One app, one ad platform (Google Ads, ASA, Facebook or TikTok) | ✕ | ✓ | ✕ |
| High-performing ad copy: keywords, headlines, and descriptions crafted | ✕ | ✓ | ✕ |
| Country targeting tailored to your tier preference | ✕ | ✓ | ✕ |
| Active campaign monitoring and optimisation for up to 5 days | ✕ | ✓ | ✕ |
| Direct liaison with Google or Facebook on account issues if needed | ✕ | ✓ | ✕ |
| Everything in Boost, with extended scope and management | ✕ | ✕ | ✓ |
| One app, one ad platform — in-app purchase and sign-up conversion focus | ✕ | ✕ | ✓ |
| Ad copy crafted and refined using advanced tools and platform best practices | ✕ | ✕ | ✓ |
| Full country-tier strategy with cost-per-install optimisation | ✕ | ✕ | ✓ |
| Active campaign monitoring and optimisation for up to 15 days | ✕ | ✕ | ✓ |
| Misleading content review: Play Store / App Store description alignment to prevent ad warnings | ✕ | ✕ | ✓ |
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Set Up Your Mobile App Marketing & Ad Campaign Strategy
Set Up Your Mobile App Marketing & Ad Campaign Strategy
Extra Information
Why Choose Me
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My Process
Frequently Asked Questions
No. The service fee covers strategy, setup, and management only. Ad spend is paid directly to the relevant ads platform (Google, Apple, Facebook, or TikTok) and is entirely separate from the price of this order.
It depends on the platform. Android apps on Google Ads do not require an SDK. iOS apps running on Google Ads, Facebook, or TikTok require an SDK or MMP such as Firebase, AppsFlyer, Adjust, or Branch. iOS apps using Apple Search Ads can run without an SDK. If you are unsure, the Consultation tier will clarify exactly what is needed for your specific setup.
The campaign can be set up to target all countries globally, or it can be tailored to focus on Tier 1, Tier 2, Tier 3, or any specific combination based on your goals and budget. Please note that Tier 1 countries (such as the US, UK, and Australia) tend to have a higher cost per install.
Each order covers one app and one ads platform. Android and iOS versions of the same app are treated as separate apps. If you need campaigns across multiple platforms or for multiple apps, please get in touch via order chat before purchasing so a suitable arrangement can be discussed.
At a minimum, you will need to share your app store URL, your target audience or country preferences, and your intended daily or total ad budget. For the Campaign Setup and Premium tiers, providing high-quality images and a short promo video (30 seconds to one minute) will significantly improve ad performance.
If a suspension occurs after the campaign has been set up, efforts will be made to reinstate the account — though this process can take several weeks depending on the platform's response time. Because time and effort have already been invested in the setup, orders cannot be cancelled due to a suspension. Work can continue on a new ads account if required.
Yes. When needed, support includes liaising directly with the relevant platform regarding account queries, policy concerns, or technical issues. This is provided as part of the service where applicable, and platforms typically respond within three business days.
Yes. The Campaign Setup tier includes five days of post-launch monitoring, and the Premium tier extends this to fifteen days. Availability for queries continues beyond this window, particularly for clients with ongoing campaigns or follow-up questions.
Customer Reviews
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Always best and quick Support. Thank you so much Jen
Thank you so much again.
I am always impressed with Jen's knowledge, her politeness, her attention to detail and her willingness to make adjustments.
Used Jen twice already and will use her for more in the future – highly recommend!
Used Jen 3 times already always satisfied with her work! Highly recommend her
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