Get your app or game in front of the right users with a professionally structured Apple Search Ads campaign — built on best-practice strategy, multiple ad groups, and ongoing optimisation to drive quality installs at the lowest possible cost.
I Will Set Up and Manage Your Apple Search Ads Campaign
Expert Apple Search Ads strategy session with a full campaign blueprint for your app.
- In-depth Apple Search Ads strategy consultation
- Campaign structure blueprint (Discovery, Generic, Competitor & Brand ad groups)
- CPT & CPA bidding strategy recommendations
- Keyword targeting approach and ASO advice
- Covers 1 app and 1 ad platform
- Ad account remains fully yours
Full campaign build, launch, and 5-day active management for your app.
- Everything in Consultation, plus full campaign setup
- Multiple ad groups — Discovery, Generic, Competitor & Brand
- CPT & CPA bidding strategy applied and monitored
- 5-day active campaign management and optimisation
- Ongoing adjustments based on live performance data
- Covers 1 app and 1 ad platform
Extended 7-day hands-on management for launches or higher-spend campaigns.
- Everything in Campaign Setup & Management
- Extended 7-day active campaign management window
- Deeper performance optimisation and bid adjustments
- Suitable for app launches, major updates, or larger budgets
- Priority response to queries throughout campaign duration
- Covers 1 app and 1 ad platform
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Value Position
Ad Platforms Covered
Base Package Scope
Campaign Structure Approach
Account Ownership
What You'll Receive
Full Description
If your app or game is struggling to gain downloads, the problem is rarely the product — it is visibility. Apple Search Ads places your app directly in front of users who are actively searching for exactly what you offer. Done right, it is one of the most cost-efficient paid channels available to app developers today.
Zinn Digital is a London-based paid media specialist with a background in app and game development. Having grown app user bases from the ground up using paid campaigns, the expertise here is built on direct, hands-on experience — not theory. That developer background means a genuine understanding of what app owners actually need: qualified installs, sustainable cost-per-acquisition, and a campaign structure built to scale.
This service covers Apple Search Ads campaign work for a single app. The entry tier provides a detailed expert consultation — a strategic session that maps out your campaign structure, keyword approach, bidding strategy, and ad group framework so you know exactly what to do and why. Your ads account remains yours throughout; there are no lock-ins.
The Standard tier moves into full campaign setup and active management. Your campaign is built across multiple ad groups targeting Discovery, Generic, Competitor, and Brand intent — a proven structure that captures users at every stage of the search journey. CPT (Cost Per Tap) and CPA (Cost Per Acquisition) bidding strategies are applied and monitored across a five-day active management window, with adjustments made as data comes in.
The Premium tier extends management to a full seven-day active window with deeper optimisation, making it the right choice for launches, major updates, or higher-spend campaigns where ongoing hands-on attention makes a measurable difference.
All tiers cover one app and one advertising platform. If you have multiple apps or wish to run campaigns across Apple Search Ads alongside Google Ads, Facebook Ads, or TikTok Ads simultaneously, please get in touch before ordering so a tailored arrangement can be agreed.
Who this is for: app developers, indie studios, SaaS founders, and mobile-first businesses who want qualified installs and a structured, scalable paid acquisition strategy — not guesswork.
Before placing your order, please review the FAQs carefully. Clear communication and timely submission of your requirements are essential to getting your campaign live on schedule.
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Compare Packages
| Feature | Consultation | Campaign Setup & Management | Premium Campaign Management |
|---|---|---|---|
| Delivery Time | 1 days | 5 days | 7 days |
| Revisions | 0 | 0 | 0 |
| In-depth Apple Search Ads strategy consultation | ✓ | ✕ | ✕ |
| Campaign structure blueprint (Discovery, Generic, Competitor & Brand ad groups) | ✓ | ✕ | ✕ |
| CPT & CPA bidding strategy recommendations | ✓ | ✕ | ✕ |
| Keyword targeting approach and ASO advice | ✓ | ✕ | ✕ |
| Covers 1 app and 1 ad platform | ✓ | ✓ | ✓ |
| Ad account remains fully yours | ✓ | ✕ | ✕ |
| Everything in Consultation, plus full campaign setup | ✕ | ✓ | ✕ |
| Multiple ad groups — Discovery, Generic, Competitor & Brand | ✕ | ✓ | ✕ |
| CPT & CPA bidding strategy applied and monitored | ✕ | ✓ | ✕ |
| 5-day active campaign management and optimisation | ✕ | ✓ | ✕ |
| Ongoing adjustments based on live performance data | ✕ | ✓ | ✕ |
| Everything in Campaign Setup & Management | ✕ | ✕ | ✓ |
| Extended 7-day active campaign management window | ✕ | ✕ | ✓ |
| Deeper performance optimisation and bid adjustments | ✕ | ✕ | ✓ |
| Suitable for app launches, major updates, or larger budgets | ✕ | ✕ | ✓ |
| Priority response to queries throughout campaign duration | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Set Up and Manage Your Apple Search Ads Campaign
Set Up and Manage Your Apple Search Ads Campaign
Extra Information
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Frequently Asked Questions
You will need to share your app's store URL, your Apple Search Ads account access details (or be ready to grant access), your target audience details, any existing keyword ideas, and your daily or total budget. The more context you can give, the more precisely the campaign can be structured from day one.
The consultation tier provides a detailed strategic blueprint — including campaign structure, ad group breakdown, keyword approach, and bidding guidance — so you have everything you need to build and run the campaign yourself. If you would prefer the campaign to be set up and actively managed on your behalf, the Standard or Premium tiers are the right choice.
Download volume and cost-per-install depend on factors outside the campaign setup itself — including your app's store listing quality, screenshots, promo video, rating, and the competitiveness of your category. Best-practice structure and optimisation are applied throughout, but conversion volume cannot be guaranteed. Improving your ASO, using HD screenshots, and maintaining a regularly updated app will significantly strengthen results.
Yes. For Standard and Premium tiers, active monitoring and adjustments continue throughout the management window (5 or 7 days respectively). After delivery, you are welcome to reach out with follow-up questions via the order chat.
The campaign cannot be started until you submit all required details. Please respond promptly to any questions raised in the order chat. The order timer runs from placement, so timely cooperation is essential. Orders will not be cancelled once work has commenced; extensions can be discussed if genuinely needed.
Each order covers one app and one ad platform. If you need campaigns set up across Apple Search Ads, Google Ads, Facebook Ads, or TikTok Ads — or for more than one app — please get in touch before placing your order so a custom arrangement can be discussed and agreed.
In the event of an account suspension, work can continue on a new ads account. However, once campaign setup has begun, the order is non-cancellable regardless of suspension. This is because the time and effort invested in setup cannot be recovered.
Before the campaign launches, ensure your App Store listing is fully optimised: use high-quality HD screenshots, include a 30-second to one-minute promotional video, keep your app regularly updated, and respond to user reviews. A well-maintained listing converts paid traffic far more effectively and lowers your overall cost per install.
Customer Reviews
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Jen was professional, responsive and delivered the order on-time and as agreed. I fully intend to continue working with her.
A very comprehensive and professional campaign. Thank you!
Jen is one of the best Zinn Hubs on here, in my opinion. She's really good at her work!
Great freelancer
Great work. Thanks, Jen.
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