Drive real app downloads and installs through expertly managed Google Ads, Apple Search Ads, Facebook Ads, and TikTok Ads campaigns — built by a Google Ads Apps Certified specialist headquartered in London.
I Will Set Up and Manage Your Mobile App Install Ad Campaign
Expert strategy session covering platform choice, audience, SDK requirements, and campaign planning — ideal before committing ad spend.
- One-to-one app install campaign consultation
- Platform recommendation (Google, ASA, Facebook or TikTok)
- Audience and targeting strategy guidance
- SDK and technical requirements review
- Budget and cost-per-install expectations
- Written strategic recommendations delivered
Full campaign build on your chosen ad platform plus active monitoring and optimisation for up to 5 days.
- Complete campaign setup on one ad platform
- Keyword, headline and ad copy creation
- Audience targeting and bidding strategy configured
- Active monitoring and optimisation for up to 5 days
- Platform support communication on your behalf
- Ad account remains fully in your ownership
Full campaign build with extended active monitoring and optimisation for up to 15 days for maximum install volume and lowest cost per download.
- Complete campaign setup on one ad platform
- Keyword, headline and ad copy creation
- Audience targeting and bidding strategy configured
- Extended active monitoring and optimisation for up to 15 days
- Ongoing adjustments, advice and platform support throughout
- Ad account remains fully in your ownership
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Value Position
Ad Platforms Covered
SDK Requirement
Ad Spend Model
Base Package Scope
What You'll Receive
Full Description
More downloads. Lower cost per install. A growing user base that actually engages with your app or game.
That is what a properly structured mobile app install campaign delivers — and that is exactly what this service is built to provide. Whether you have just launched your first app, are struggling to gain traction with a game, or want to scale an existing user base, this service gives you a certified, experienced hand on the controls.
Zinn Digital® is a London-based digital marketing consultancy holding Google Ads Apps Certification. The team crafts app install and promotion strategies across Google Ads (Universal App Campaigns), Apple Search Ads (ASA), Facebook Ads, and TikTok Ads — choosing the right platform or combination based on your app, your audience, and your budget.
**What is included across all tiers:**
Every order covers a single app on a single advertising platform (Android and iOS are treated as separate apps). The ad account remains yours throughout — you retain full ownership and transparency. Campaigns are built around your goals, whether that is volume installs, in-app sign-ups, or in-app purchases. Ad copy — keywords, headlines, and descriptions — is crafted using years of platform experience and advanced research tools, aligned closely with your app metadata for optimal algorithm performance.
**Technical requirements to be aware of:**
For iOS apps running Google Ads, Facebook Ads, or TikTok Ads, an SDK or Mobile Measurement Partner (MMP) such as Firebase, AppsFlyer, Adjust, or Branch is required. iOS apps using Apple Search Ads do not need an SDK. Android apps on Google Ads do not require an SDK. In-app purchase or sign-up tracking requires the relevant SDK or in-app feature to already be live within the app. Please provide any creative assets — images and videos — where available, as these significantly improve campaign performance. Ad spend is separate from this service fee and is paid directly to the ad platform.
**Entry tier — Consultation:**
Perfect if you are new to app advertising and want a solid strategic foundation before investing in ad spend. You receive expert consultation covering the right platform choice, audience strategy, budget guidance, technical SDK requirements, and campaign planning.
**Standard tier — Campaign Setup:**
Full campaign setup on your chosen platform plus active monitoring and optimisation for up to 5 days. The team makes adjustments, advises on performance, and handles any platform queries or account issues on your behalf — including communication with Google, Apple, or Facebook support where needed.
**Premium tier — Campaign Setup + Extended Management:**
Everything in the Standard tier, with extended active monitoring and optimisation up to 15 days. Ideal for launch campaigns or larger budgets where sustained oversight drives the best cost-per-install results.
**Who is this for:**
App founders and developers wanting to move beyond organic installs. Game studios seeking to grow their player base. Businesses whose app revenue depends on sign-ups or in-app purchases. Anyone who wants a certified specialist managing their paid acquisition — not just setting it up and disappearing.
Note: ad spend budgets are not included in any tier price and are paid directly to the respective ad platform.
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Compare Packages
| Feature | Consultation | Campaign Setup | Campaign Setup + Extended Management |
|---|---|---|---|
| Delivery Time | 1 days | 3 days | 5 days |
| Revisions | 0 | 0 | 0 |
| One-to-one app install campaign consultation | ✓ | ✕ | ✕ |
| Platform recommendation (Google, ASA, Facebook or TikTok) | ✓ | ✕ | ✕ |
| Audience and targeting strategy guidance | ✓ | ✕ | ✕ |
| SDK and technical requirements review | ✓ | ✕ | ✕ |
| Budget and cost-per-install expectations | ✓ | ✕ | ✕ |
| Written strategic recommendations delivered | ✓ | ✕ | ✕ |
| Complete campaign setup on one ad platform | ✕ | ✓ | ✓ |
| Keyword, headline and ad copy creation | ✕ | ✓ | ✓ |
| Audience targeting and bidding strategy configured | ✕ | ✓ | ✓ |
| Active monitoring and optimisation for up to 5 days | ✕ | ✓ | ✕ |
| Platform support communication on your behalf | ✕ | ✓ | ✕ |
| Ad account remains fully in your ownership | ✕ | ✓ | ✓ |
| Extended active monitoring and optimisation for up to 15 days | ✕ | ✕ | ✓ |
| Ongoing adjustments, advice and platform support throughout | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Set Up and Manage Your Mobile App Install Ad Campaign
Set Up and Manage Your Mobile App Install Ad Campaign
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Frequently Asked Questions
By default, campaigns can target all countries. However, targeting can be tailored to Tier 1, Tier 2, Tier 3, or specific country combinations based on your goals and budget. Bear in mind that campaigns targeting Tier 1 countries (such as the US, UK, and Australia) typically carry a higher cost per install due to greater competition.
No. The price you pay here covers the strategy, setup, and management work only. Ad spend is paid directly to the advertising platform (Google, Apple, Meta, or TikTok) via your own account. You retain full control of your budget and billing at all times.
Please share your app store URL or app details, your preferred advertising platform, target countries or regions, any creative assets you have (images or video), and your intended ad spend budget. The more context you provide, the faster and more precisely the campaign can be built.
For iOS apps running on Google Ads, Facebook Ads, or TikTok Ads, yes — an SDK or Mobile Measurement Partner such as Firebase, AppsFlyer, Adjust, or Branch is required. iOS apps running on Apple Search Ads do not require an SDK. Android apps on Google Ads do not require an SDK either. If you are unsure about your setup, this can be reviewed during the consultation.
If an account is suspended after the campaign has been set up, every effort will be made to reinstate it by liaising with the platform directly — this process can take a few weeks depending on the platform's response times. Because time and effort have already been invested in the setup, orders cannot be cancelled as a result of a suspension. Work can continue on a new ad account if required.
Each order covers one app on one advertising platform. Android and iOS are treated as separate apps, and different ad platforms (e.g. Google Ads and Facebook Ads) are also treated separately. If you need campaigns for multiple apps or platforms, please get in touch before placing your order so a suitable arrangement can be discussed.
Yes. The Campaign Setup and Extended Management tiers include active monitoring for 5 and 15 days respectively, during which adjustments are made and advice is provided. Any queries or platform issues — including communication with Google, Apple, or Meta support — are handled throughout that period at no extra charge.
To get the most from any paid campaign: ensure your app store listing is optimised (ASO), use high-definition screenshots and a 30–60 second promotional video, keep your app regularly updated, and respond to user reviews. These factors influence both organic ranking and paid ad quality scores.
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