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At a Glance

Key details about this service to help you decide. Generated by Zinn Hub, not the seller.

Audit Format

30-Min Video + 1-Page Action Plan
Deliverables include a recorded video walkthrough of your CRO strategy and a concise written action plan, giving you both visual guidance and a reference document to act on.

eCommerce Focus

Storefront & Checkout Optimisation
The Premium tier covers checkout process, conversion funnel, form, and CTA optimisation — making this service most relevant for eCommerce stores looking to convert existing traffic into sales.

Testing Depth

Scales from Audit to A/B Testing
The Basic tier covers CRO and UX analysis only. Heatmap analysis unlocks at Boost, while A/B testing and funnel optimisation require the Premium upgrade, so depth of insight increases significantly across tiers.

Team Experience

20+ Combined Years in Web Optimisation
The service is delivered by a London-based team at Zinn Digital with over 20 combined years of website optimisation experience, positioning this as an expert-led audit rather than an automated tool report.

What You'll Receive

Formats:
Video Recording
Written Report
Cloud Link
Delivery Method:
Order Manager
Notes: You will receive a downloadable link to your 30-minute recorded video audit delivered via the order manager. Your 1-page written action plan will be attached alongside it. We recommend downloading and keeping your own backup of the video recording. Any additional written deliverables included in your tier will be delivered in the same order message.

Full Description

Your website is already attracting visitors — but if they are leaving without buying, enquiring, or signing up, you have a conversion problem. The good news is that conversion rate optimisation (CRO) is one of the highest-return investments you can make, because it works with the traffic you already have.

Our London-based team at Zinn Digital has been auditing and optimising websites since 2015, accumulating 20+ combined years of hands-on experience across more than 200 websites spanning a wide range of industries. We know exactly where conversion leaks hide and how to fix them.

We will conduct a thorough review of your website and deliver a clear, prioritised roadmap that tells you precisely what to change, why it matters, and how to implement it — no jargon, no fluff.

**What you receive with every order:**

A 30-minute recorded video walkthrough of your site, delivered straight to your inbox. We walk through your pages live, highlighting every friction point and opportunity we identify. You also receive a concise 1-page action plan summarising the key recommendations so you can get to work immediately.

Every audit includes a full CRO audit examining your pages against proven conversion principles, alongside a User Experience (UX) analysis covering layout, navigation, page speed considerations, trust signals, and the overall buyer journey.

Upgrade to our Standard tier and we add heatmap analysis — giving you a data-backed picture of exactly where real users are clicking, scrolling, and dropping off, so every recommendation is grounded in actual behaviour rather than assumptions alone.

Our Premium tier is a comprehensive conversion optimisation engagement. In addition to everything above, we conduct A/B testing, optimise your conversion funnel end-to-end, refine your calls-to-action, improve your forms, and optimise your checkout process — addressing every stage where potential customers are lost.

**Who is this for?**

This service is ideal for eCommerce store owners, SaaS founders, service businesses, and any website owner who is driving traffic but not seeing the sales or leads they expect. Whether you are running a niche shop or a broad marketplace, the principles of great conversion design are universal, and we have applied them successfully across vastly different industries and audience types.

We also review non-English websites — we can work with any language and will use all available tools to ensure the copy and messaging are assessed as accurately as possible.

**How it works:**

After placing your order, simply share your website URL and any context about your goals, current traffic, or specific concerns. We will get to work and deliver your video review and action plan within the agreed timeframe. If we need anything further, we will reach out via the order chat.

The speed of your results will depend on how quickly and thoroughly you implement the recommendations — but the roadmap we provide is designed to get you from where you are now to where you want to be by the most direct route possible.

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Compare Packages

FeatureStarter AuditStandard BoostPremium Full Optimisation
Delivery Time7 days10 days30 days
Revisions000
30-minute recorded video review of your website
1-page prioritised action plan delivered in writing
Full CRO audit against proven conversion principles
User Experience (UX) analysis of layout, navigation and trust signals
Clear, actionable recommendations you can implement immediately
Covers any industry or niche, including non-English websites
Everything included in the Starter Audit
Heatmap analysis revealing where real users click, scroll and drop off
Data-backed recommendations grounded in actual user behaviour
30-minute recorded video review with heatmap findings integrated
1-page action plan updated to reflect heatmap insights
Suitable for eCommerce stores, landing pages and service sites
Everything included in the Standard Boost tier
A/B testing to validate and improve key page elements
Full conversion funnel optimisation across every buyer journey stage
Call-to-action (CTA) optimisation for maximum click-through
Form optimisation to reduce abandonment and increase completions
Checkout process optimisation to recover lost sales at the final step

Portfolio

Examples of the seller's work related to this Zinn.

Audit Your Website and Build a CRO Strategy to Boost Conversions

Audit Your Website and Build a CRO Strategy to Boost Conversions

Extra Information

Why Choose Me

Experience:20+ combined years of website CRO and UX optimisation experience, working with clients since 2015
Track Record:Over 200 websites audited and optimised across a wide range of industries and niches
Based In:London, England — a dedicated team, not a solo freelancer
Our Approach:We focus on actionable, prioritised recommendations — no vague advice, no lengthy reports full of theory. Every suggestion is practical and tied directly to improving your conversion rate.

Perfect For

Who Benefits Most:eCommerce store owners not converting enough visitors to sales SaaS founders with high traffic but low free-trial or sign-up rates Service businesses generating visits but few enquiries or leads Any site owner who has invested in traffic but is disappointed by results Businesses preparing to scale paid advertising and needing a solid conversion foundation

My Process

Step 1 — Brief:You share your website URL and any relevant context or goals via the order form
Step 2 — Audit:Our team conducts a thorough CRO and UX review of your site, incorporating heatmap or testing data where your tier includes it
Step 3 — Delivery:You receive your 30-minute recorded video walkthrough and 1-page written action plan within the agreed delivery window
Step 4 — Implementation:You implement the prioritised recommendations at your own pace — we are available via order chat if you have follow-up questions

Frequently Asked Questions

Just your website URL. You are also welcome to share any context about your goals, your current traffic sources, specific pages you are concerned about, or any conversion data you already have — the more context you provide, the more targeted our recommendations will be. If we need anything further, we will reach out via the order chat.

We screen-record ourselves browsing through your website live, narrating our expert observations as we go. We highlight every conversion leak, friction point, trust issue, and UX problem we find, and explain clearly what to change and why. You receive the recording as a downloadable file and are encouraged to keep a personal backup.

Since 2015 we have worked with over 200 websites across a wide variety of industries. While we may not have worked in your exact niche, the principles of conversion optimisation are nearly universal, and we have successfully applied them to clients with vastly different audiences, products, and business models.

Yes, absolutely. We can review websites in any language. The only minor limitation is assessing the precise nuance of sales copy in languages other than English, but we use translation tools to get a thorough understanding of the messaging and can still provide highly relevant recommendations.

The audit and action plan give you the clearest, most direct path from your current performance to significantly better results. The speed at which you see improvements depends on how quickly and thoroughly you implement the recommendations, along with factors such as your traffic volume, competition, and any seasonal influences.

Yes. The video will be hosted on our servers and available for you to download. Whilst recordings are retained on our servers for an extended period, we always recommend downloading and keeping your own backup for easy future reference.

The Starter Audit is a thorough expert review with a video walkthrough and action plan — ideal if you want a clear diagnosis and roadmap. The Standard Boost adds heatmap analysis so recommendations are grounded in real user behaviour data. The Premium Full Optimisation is a complete engagement that additionally covers A/B testing, conversion funnel work, CTA refinement, form improvement, and checkout optimisation.

Because each delivery is a bespoke recorded video and written plan created specifically for your website, revisions are not included as standard. If you have questions about your recommendations after delivery, please reach out via the order chat and we will do our best to clarify.

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