Receive a data-driven conversion rate optimisation audit packed with 25–100 prioritised AB testing hypotheses, giving your team a clear, actionable roadmap to sustainable revenue growth — without guesswork.
I Will Deliver a Full CRO Audit With Up to 100 AB Testing Opportunities
Full data-driven CRO audit delivering 25–100 prioritised AB testing hypotheses for your website.
- Full audit review of your analytics and customer insight data
- Between 25 and 100 specific optimisation opportunities identified
- Every opportunity framed as a ready-to-use AB testing hypothesis
- Prioritised roadmap so you know exactly where to start testing
- Delivered by the London-based Zinn Digital CRO team
- 1 revision round to refine findings based on your feedback
Full CRO audit plus hands-on implementation of the changes identified, moving you from insight to live improvements.
- Everything included in the Audit package
- Implementation of optimisation changes identified in the audit
- Collaborative review to agree which changes to prioritise and deploy
- 2 revision rounds covering both the audit output and implemented changes
- Structured handover so your team can continue AB testing independently
- Delivered by the London-based Zinn Digital CRO team
Complete end-to-end CRO engagement: audit, implementation, and ongoing monthly AB testing reviews for sustained conversion growth.
- Everything included in the Audit + Implementation package
- On-demand AB testing reviews to assess results and refine hypotheses
- Monthly programme updates keeping your CRO roadmap current and evolving
- Continuous prioritisation guidance so every test is purposeful
- 3 revision rounds across audit, implementation, and review deliverables
- Full ongoing support from the London-based Zinn Digital CRO team
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Value Position
Audit Scope
Engagement Model
Delivery Timeline
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What You'll Receive
Full Description
Most websites bleed conversions every single day — not because the product is wrong, but because nobody has systematically examined the data to find out why visitors leave without acting. This service exists to fix that.
Working from your analytics and customer insight data, the Zinn Digital team produces a comprehensive CRO audit that surfaces between 25 and 100 specific, evidence-based optimisation opportunities. Each one is framed as a testable hypothesis, so your AB testing programme starts with substance rather than assumptions. You will know exactly what to test, in what order, and why — a foundation that prevents wasted effort on experiments that never move the needle.
This is a three-step methodology, and this listing covers Step 1: the full audit. It is where every serious CRO engagement must begin.
Step 1 — Full Audit (this listing): A thorough review of your analytics data and customer insights yields between 25 and 100 prioritised optimisation opportunities ready to become your AB testing hypotheses. Delivered within 30 days.
Step 2 — Implementation: Once you have your audit, the team can build and implement the changes identified — starting scope available via the Standard package below.
Step 3 — Ongoing AB Testing Reviews: Monthly updates and on-demand review sessions keep your programme live and improving over time — available via the Premium package below.
The Zinn Digital team is based in London, England, and applies this complete methodology consistently across client engagements. The approach is collaborative: you retain full visibility and decision-making, whilst the team handles the analytical heavy lifting and the execution complexity.
This service is right for you if you want to improve website performance but need to stay focused on running your business, if your current testing programme has stalled or is producing inconclusive results, or if you are starting a CRO programme and want to build it on rigorous data rather than opinion.
Important: please make contact before placing your order. The team runs a waiting list and needs to confirm a few details about your website before work can begin. Reach out via the platform messaging system and expect a prompt reply.
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Compare Packages
| Feature | Audit | Audit + Implementation | Full CRO Programme |
|---|---|---|---|
| Delivery Time | 30 days | 60 days | 90 days |
| Revisions | 1 | 2 | 3 |
| Full audit review of your analytics and customer insight data | ✓ | ✕ | ✕ |
| Between 25 and 100 specific optimisation opportunities identified | ✓ | ✕ | ✕ |
| Every opportunity framed as a ready-to-use AB testing hypothesis | ✓ | ✕ | ✕ |
| Prioritised roadmap so you know exactly where to start testing | ✓ | ✕ | ✕ |
| Delivered by the London-based Zinn Digital CRO team | ✓ | ✓ | ✕ |
| 1 revision round to refine findings based on your feedback | ✓ | ✕ | ✕ |
| Everything included in the Audit package | ✕ | ✓ | ✕ |
| Implementation of optimisation changes identified in the audit | ✕ | ✓ | ✕ |
| Collaborative review to agree which changes to prioritise and deploy | ✕ | ✓ | ✕ |
| 2 revision rounds covering both the audit output and implemented changes | ✕ | ✓ | ✕ |
| Structured handover so your team can continue AB testing independently | ✕ | ✓ | ✕ |
| Everything included in the Audit + Implementation package | ✕ | ✕ | ✓ |
| On-demand AB testing reviews to assess results and refine hypotheses | ✕ | ✕ | ✓ |
| Monthly programme updates keeping your CRO roadmap current and evolving | ✕ | ✕ | ✓ |
| Continuous prioritisation guidance so every test is purposeful | ✕ | ✕ | ✓ |
| 3 revision rounds across audit, implementation, and review deliverables | ✕ | ✕ | ✓ |
| Full ongoing support from the London-based Zinn Digital CRO team | ✕ | ✕ | ✓ |
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Deliver a Full CRO Audit With Up to 100 AB Testing Opportunities
Deliver a Full CRO Audit With Up to 100 AB Testing Opportunities
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Frequently Asked Questions
The team operates a waiting list and needs to confirm a few things about your website — such as traffic volumes and analytics setup — before accepting an order. This ensures your audit slot is properly prepared and that work can begin without delay. Please send a message first and the team will confirm availability quickly.
An in-depth report offers between 5 and 10 recommendations based on a visual review of your website. This full audit is a significantly more comprehensive exercise — it analyses your actual analytics data and customer insight signals to produce between 25 and 100 prioritised optimisation opportunities, each structured as a ready-to-use AB testing hypothesis. It is a different product for a different stage of maturity.
You will need to provide access to your website analytics (such as your analytics platform login or read-only access) and any relevant customer insight data you have available. If the team requires anything further, they will follow up via the order chat. The more data you can share, the more thorough the audit will be.
You will receive a structured written report listing between 25 and 100 prioritised optimisation opportunities. Each opportunity is framed as a concrete AB testing hypothesis — meaning it clearly states what to change, where, and the rationale based on your data. This report is designed to be immediately actionable, whether your team runs the tests or you continue with Zinn Digital.
No — this package is Step 1: the audit and hypothesis-generation phase. Implementation of changes and AB testing are separate subsequent steps. This is intentional: the audit must come first to ensure any changes are grounded in evidence rather than assumption.
The audit is delivered as a written report via the order. If you would like a walkthrough call to review the findings with the team, this can be added as an optional bolt-on at the time of ordering or requested afterwards.
The audit is data-driven, so meaningful analytics data is important for generating accurate, evidence-based hypotheses. Please message the team before ordering so they can assess whether your current traffic and data volume will support a full audit of this depth. They will advise honestly.
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