Get a clear, prioritised conversion rate optimisation audit with actionable fixes — covering UX, funnels, checkout, A/B test ideas, and a roadmap you can act on immediately.
I Will Audit Your Website or Shopify Store for CRO
A focused CRO audit of one key landing page with three prioritised optimisation ideas and an annotated PDF report.
- Heuristic and UX review of 1 landing page
- 3 CRO optimisation ideas with expected impact
- Trust signals and friction point assessment
- Annotated PDF report with screenshots
- Prioritised action list of quick wins
- Suitable for any website or Shopify store
An expanded multi-area audit including funnel, CTA, and form optimisation with five prioritised ideas and a deeper action roadmap.
- Everything in Basic, expanded across key funnel pages
- 5 CRO optimisation ideas with effort and impact ratings
- Conversion funnel analysis and drop-off identification
- Call-to-action (CTA) review and optimisation recommendations
- Form optimisation review (length, friction, field order)
- Prioritised roadmap: quick wins, medium-term improvements
The complete CRO audit covering UX analysis, heatmap plan, A/B test strategy, Shopify checkout deep-dive, and ten optimisation ideas.
- Everything in Boost, plus full-site scope
- 10 CRO optimisation ideas with full prioritisation
- A/B test plan with test hypotheses and prioritisation
- Heatmap and session-recording setup recommendations (Hotjar)
- Full UX analysis and checkout process optimisation
- GA4 and GTM review with recommended events and micro-conversion goals
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What You'll Receive
Full Description
Most websites lose visitors not because of traffic, but because of friction, unclear messaging, or a broken funnel. This CRO audit gives you a precise diagnosis and a prioritised action plan — so you know exactly what to fix, in what order, and why it matters.
Whether you run a Shopify store, a lead generation site, or a SaaS product, every audit is grounded in proven heuristic and UX frameworks — not guesswork. You receive annotated findings, not vague observations, so you or your developer can act on them straight away.
**What the audit covers:**
Every engagement begins with a structured heuristic and UX review of your key pages, examining layout, messaging, offer clarity, and trust signals. The analysis then moves into funnel and checkout behaviour — identifying where visitors drop off and why.
For Shopify stores, a dedicated checklist covers product detail pages, collection pages, cart, checkout flow, and installed apps that may be adding friction or slowing performance.
GA4 and Google Tag Manager are reviewed for tracking gaps, and you will receive recommended events, micro-conversion goals, and a Hotjar heatmap or session-recording plan so you can start capturing behavioural data immediately.
Every audit closes with a prioritised roadmap of quick wins, medium-term improvements, and longer-term strategic bets — each tied to estimated impact and implementation effort.
**What you receive:**
- A PDF report with annotated screenshots highlighting issues and recommended fixes
- A prioritised action list ordered by expected impact
- CRO optimisation ideas scaled to your chosen package (3, 5, or 10)
- Conversion funnel, CTA, and form optimisation (Standard and Premium)
- A/B test plan with prioritisation, heatmap analysis, and full UX analysis (Premium)
**Who this is for:**
This service suits e-commerce store owners, Shopify merchants, SaaS founders, and marketing managers who are generating traffic but not seeing the conversions to match. If you have run ads, done SEO, or redesigned your site and still feel something is holding performance back, this audit will surface the reason.
**Why this works:**
The approach combines heuristic evaluation, funnel logic, GA4 data, and behavioural insight tools into a single structured output. You are not paying for an opinion — you are paying for a structured, evidence-based review that gives your team something concrete to build from.
If you need help implementing changes or running A/B tests after the audit, that can be arranged as a separate engagement.
To get started, share your website URL, your primary conversion goal, and your approximate monthly traffic level. If you are unsure which package is right for you, send a message and the right option will be recommended based on your situation.
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Compare Packages
| Feature | Basic Audit | Boost Audit | Premium Audit |
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
| Revisions | 0 | 0 | 0 |
| Heuristic and UX review of 1 landing page | ✓ | ✕ | ✕ |
| 3 CRO optimisation ideas with expected impact | ✓ | ✕ | ✕ |
| Trust signals and friction point assessment | ✓ | ✕ | ✕ |
| Annotated PDF report with screenshots | ✓ | ✕ | ✕ |
| Prioritised action list of quick wins | ✓ | ✕ | ✕ |
| Suitable for any website or Shopify store | ✓ | ✕ | ✕ |
| Everything in Basic, expanded across key funnel pages | ✕ | ✓ | ✕ |
| 5 CRO optimisation ideas with effort and impact ratings | ✕ | ✓ | ✕ |
| Conversion funnel analysis and drop-off identification | ✕ | ✓ | ✕ |
| Call-to-action (CTA) review and optimisation recommendations | ✕ | ✓ | ✕ |
| Form optimisation review (length, friction, field order) | ✕ | ✓ | ✕ |
| Prioritised roadmap: quick wins, medium-term improvements | ✕ | ✓ | ✕ |
| Everything in Boost, plus full-site scope | ✕ | ✕ | ✓ |
| 10 CRO optimisation ideas with full prioritisation | ✕ | ✕ | ✓ |
| A/B test plan with test hypotheses and prioritisation | ✕ | ✕ | ✓ |
| Heatmap and session-recording setup recommendations (Hotjar) | ✕ | ✕ | ✓ |
| Full UX analysis and checkout process optimisation | ✕ | ✕ | ✓ |
| GA4 and GTM review with recommended events and micro-conversion goals | ✕ | ✕ | ✓ |
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Audit Your Website or Shopify Store for CRO
Audit Your Website or Shopify Store for CRO
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Frequently Asked Questions
No — any website can be audited, including WordPress, SaaS platforms, and lead generation sites. For Shopify stores, a dedicated checklist is included covering product detail pages, collection pages, cart, checkout flow, and installed apps.
Please share your website URL, your primary conversion goal (e.g. purchases, sign-ups, bookings), and your approximate monthly traffic volume. Any GA4 or analytics access you are able to share will allow for a deeper analysis, though it is not always required.
This service covers the audit, findings, and action roadmap. If you need help implementing changes or running A/B tests, that can be arranged as a separate custom engagement — just send a message to discuss.
The audit draws on GA4, Google Tag Manager, Hotjar, heuristic evaluation frameworks, and proven CRO checklists. Recommended events, micro-conversions, and recording setups are included in the Premium package.
Common improvements following a CRO audit include better add-to-cart rates, higher checkout completion, and more lead form submissions. No specific percentage uplift can be guaranteed — results depend on your site, traffic, and implementation — but you will receive a clear, evidence-based plan tied to real impact priorities.
Basic is ideal if you want a focused review of one specific page. Boost suits those who need funnel, CTA, and form analysis across several pages. Premium is the right choice if you want a comprehensive audit including A/B test strategy, heatmap planning, UX analysis, and checkout optimisation.
You will receive a PDF report with annotated screenshots and a prioritised action list, delivered via the order manager. A 30-minute handover call or video walkthrough is available as an optional add-on.
The audit is a professional assessment, not a design deliverable, so formal revision rounds are not included. If anything in the report is unclear after delivery, please raise it via the order chat and any clarifications will be addressed.
Customer Reviews
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I contacted him in the middle of the night for an urgent request and he dropped everything to help me out! He got it done in plenty of time too. I consider him someone I can trust and depend on, given how much he's helped me so far!
This was the first stage of our project, which has led to a new project to implement its findings and suggestions. I'm extremely happy so far, but my final evaluation will be confirmed at the end of the implementation project.
Thanks, Zayn!
Always great working with a professional like Zayn! looking forward to many more orders in the future
This is the second time I've worked with Zinn and I will continue to work with him for all my website and SEO needs, and more. I thought I knew what I was doing, but he came in and educated me further. He didn't pressure me into taking on another service, but showcased why things might be beneficial to consider. The communication was constant and I felt very comfortable with everything.
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