I Will Audit Your Ecommerce Store and Deliver a Conversion Action Plan

You're driving traffic, but the sales aren't following. The problem almost never lies with your marketing spend — it lives inside your store: a confusing checkout, a product page that doesn't persuade, a homepage that fails to build trust in the first three seconds. This audit finds every one of those leaks and tells you precisely how to fix them.

Zinn Digital is a London-based ecommerce and digital marketing team. We apply conversion rate optimisation (CRO) expertise to stores on Shopify, WooCommerce, Wix, Squarespace, BigCommerce, and custom-built platforms — delivering findings in plain language, not agency jargon.

WHAT WE EXAMINE

Every audit covers the areas that most directly affect whether a visitor buys or bounces: homepage first impression and trust signals, product page titles, descriptions, imagery and calls to action, checkout flow and cart-abandonment risks, site navigation and mobile usability, speed and performance issues, and the presence (or absence) of reviews, guarantees, and consistent branding.

WHAT YOU RECEIVE

You will receive a structured PDF or Word document containing annotated screenshots, expert commentary, and prioritised recommendations. Each recommendation is labelled as a quick win or a longer-term improvement, so you always know where to start. Every point is actionable — this is not a report of observations; it is a step-by-step plan you can hand to a developer or follow yourself.

HOW THE THREE TIERS WORK

The Essential audit covers your homepage and one key product page, delivering two focused CRO optimisation ideas — ideal if you want a fast, targeted snapshot of your most critical pages.

The Boost audit expands to a full CRO audit of your store, adds heatmap analysis, covers call-to-action optimisation across pages, and delivers four CRO ideas — the right choice for stores ready to make meaningful, measurable improvements.

The Premium audit is the comprehensive engagement: everything in Boost, plus A/B testing guidance, a full user experience (UX) analysis, conversion funnel optimisation, form optimisation, and checkout process optimisation — ten CRO ideas in total. This is for store owners who want a complete strategic overhaul of their conversion path.

WHO THIS IS FOR

This service is for ecommerce store owners, brand managers, and marketing teams who are already receiving traffic and want to understand why that traffic is not converting at the rate it should. It is equally valuable for anyone preparing to launch a new store and wanting expert eyes on it before going live.

Order now and find out exactly what is standing between your store and the sales it should already be making.