Get accurate, reliable tracking across Facebook Pixel, Conversion API, Google Analytics 4 and Google Tag Manager — so every ad pound is accountable and your remarketing actually works.
I Will Set Up Facebook Pixel, GA4 & Conversion Tracking
Core tracking foundation: Facebook Pixel, GA4 and Google Tag Manager installed and configured.
- Facebook Pixel installation and verification
- Google Analytics 4 property setup (including UA to GA4 upgrade where applicable)
- Google Tag Manager container setup and configuration
- Basic analytics and tracking connectivity confirmed
- Order chat support with access guidance included
Everything in Basic plus social platform tracking and full e-commerce purchase event tracking.
- Everything included in the Basic tier
- Social platform tracking (Facebook & Instagram)
- Full e-commerce event tracking: View Content, Add to Cart, Initiate Checkout, Purchase
- Google Tag Manager triggers and variables configured for e-commerce events
- Setup verified across your chosen platform (Shopify, WordPress, Wix, etc.)
- Accurate remarketing audiences enabled for lower CPC and higher ROAS
The complete advanced tracking stack — Conversion API, server-side, Google Ads, all events and e-commerce, fully configured.
- Everything included in the Boost tier
- Facebook Conversion API setup with event deduplication and improved Event Match Quality
- iOS 14.5 compliance configuration
- GA4 server-side tracking and cross-domain tracking
- Google Ads conversion tracking, remarketing tags and account linking
- Google Search, Site Search, scroll depth, outbound click, video engagement and form submission tracking
- Lead, donate, contact and subscribe event setup
- Automatic product catalogue setup; Facebook and Instagram Shop setup (where eligible)
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Value Position
Tracking Stack
Platform Compatibility
Ecommerce Event Depth
Signal Quality Features
What You'll Receive
Full Description
Inaccurate tracking is silently costing you money. When your Facebook Pixel fires incorrectly, your GA4 data is incomplete, or your conversion events are missing, every campaign decision you make is built on sand. This service gives you a clean, correctly configured tracking foundation — so you know exactly what your audience is doing, where your conversions are coming from, and how to scale with confidence.
Zinn Digital is a London-based digital marketing team with deep expertise in full-stack tracking implementation across the most widely used website platforms: WordPress, Shopify, Wix, Squarespace, Joomla, ClickFunnels, LeadPages, GoHighLevel and more. Whether you need a fresh setup or you need existing broken tracking diagnosed and fixed, this is the service for you.
**What is included across tiers:**
The entry tier covers foundational tracking: Facebook Pixel installation, Google Analytics 4 setup and Google Tag Manager configuration — the essential layer every business needs before running paid media or analysing audience behaviour.
The standard tier adds social platform tracking and full e-commerce purchase event tracking, including View Content, Add to Cart, Initiate Checkout and Purchase events. This is the setup serious online stores need to run profitable remarketing campaigns, build accurate lookalike audiences and measure true return on ad spend.
The full tier builds on everything in the standard tier with the complete advanced stack: Facebook Conversion API with event deduplication and improved Event Match Quality, iOS 14.5 compliance, GA4 server-side tracking, cross-domain tracking, Google Ads conversion tracking, Google Ads remarketing tags, Google Ads account linking, Google Search and Site Search configuration, lead/donate/contact/subscribe event setup, scroll depth, outbound click, video engagement and form submission tracking, and automatic product catalogue setup including Facebook and Instagram Shop setup where eligible.
**How the process works:**
Once your order is placed, the team will reach out via the order chat with clear instructions on the access and credentials needed. You do not need to be technical — step-by-step guidance is provided. Work begins promptly and any questions or edge cases are communicated directly through the order.
**Who this is for:**
E-commerce store owners who want accurate purchase and revenue data. Marketing managers who need reliable conversion data to justify ad spend. Agencies setting up tracking for their clients. Any business owner who has noticed discrepancies in their analytics or whose Pixel has simply never been set up properly.
Note: where a tracking issue originates within a third-party plugin or platform that cannot be directly accessed, the issue will be identified and alternative solutions recommended. One-time setup cost — no recurring fees unless the platforms themselves introduce major new features that require reconfiguration.
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Compare Packages
| Feature | Basic | Boost | Premium |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 4 days |
| Revisions | 1 | 2 | 2 |
| Facebook Pixel installation and verification | ✓ | ✕ | ✕ |
| Google Analytics 4 property setup (including UA to GA4 upgrade where applicable) | ✓ | ✕ | ✕ |
| Google Tag Manager container setup and configuration | ✓ | ✕ | ✕ |
| Basic analytics and tracking connectivity confirmed | ✓ | ✕ | ✕ |
| Order chat support with access guidance included | ✓ | ✕ | ✕ |
| Everything included in the Basic tier | ✕ | ✓ | ✕ |
| Social platform tracking (Facebook & Instagram) | ✕ | ✓ | ✕ |
| Full e-commerce event tracking: View Content, Add to Cart, Initiate Checkout, Purchase | ✕ | ✓ | ✕ |
| Google Tag Manager triggers and variables configured for e-commerce events | ✕ | ✓ | ✕ |
| Setup verified across your chosen platform (Shopify, WordPress, Wix, etc.) | ✕ | ✓ | ✕ |
| Accurate remarketing audiences enabled for lower CPC and higher ROAS | ✕ | ✓ | ✕ |
| Everything included in the Boost tier | ✕ | ✕ | ✓ |
| Facebook Conversion API setup with event deduplication and improved Event Match Quality | ✕ | ✕ | ✓ |
| iOS 14.5 compliance configuration | ✕ | ✕ | ✓ |
| GA4 server-side tracking and cross-domain tracking | ✕ | ✕ | ✓ |
| Google Ads conversion tracking, remarketing tags and account linking | ✕ | ✕ | ✓ |
| Google Search, Site Search, scroll depth, outbound click, video engagement and form submission tracking | ✕ | ✕ | ✓ |
| Lead, donate, contact and subscribe event setup | ✕ | ✕ | ✓ |
| Automatic product catalogue setup; Facebook and Instagram Shop setup (where eligible) | ✕ | ✕ | ✓ |
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Examples of the seller's work related to this Zinn.
Set Up Facebook Pixel, GA4 & Conversion Tracking
Set Up Facebook Pixel, GA4 & Conversion Tracking
Extra Information
Why Choose Me
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Frequently Asked Questions
Once your order is placed, the team will message you via the order chat with clear, step-by-step instructions covering exactly what is needed — typically website admin access, your Facebook Business Manager details and your Google account access. You do not need to be technical; guidance is provided throughout.
Both. The service covers fresh installations as well as diagnosing and fixing existing broken tracking. If an issue is rooted within a third-party plugin or platform that cannot be directly modified, the cause will be identified and alternative solutions recommended.
This is a one-time setup cost. There are no recurring charges from this service. The only scenario in which additional work might be needed is if the platforms themselves (Meta, Google, etc.) roll out significant new features that require reconfiguration — that would be a separate engagement.
The team has experience implementing tracking on WordPress, Shopify, Wix, Squarespace, Joomla, ClickFunnels, LeadPages and GoHighLevel, among others. If you are unsure whether your platform is supported, send a message before ordering.
The Facebook Conversion API is a server-side tracking method that sends conversion data directly from your server to Meta, bypassing browser-based limitations such as ad blockers and the restrictions introduced by iOS 14.5. Combined with the browser Pixel and event deduplication, it significantly improves the accuracy and completeness of your conversion data.
GA4 server-side tracking routes data through a cloud server using first-party cookies before distributing it to Google and other platforms. This improves data accuracy, reduces the impact of browser-based tracking prevention and gives you greater control over what data is shared and how.
Yes. If you have a specific, narrower requirement that does not fit neatly into one of the three tiers, please get in touch before ordering so a custom scope and price can be discussed.
Revisions cover adjustments to the tracking configuration delivered within the agreed scope. If something is not firing correctly or needs refinement after delivery, raise it via the order chat and it will be addressed within the revision allowance for your tier.
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