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At a Glance

Key details about this service to help you decide. Generated by Zinn Hub, not the seller.

Platform Coverage

WordPress, Shopify, Wix, Laravel & Custom
This service supports a wide range of website platforms, meaning most buyers can proceed without worrying about CMS compatibility.

Tracking Stack

GA4 + GTM + Google Ads + Facebook Pixel
The full setup covers both Google and Meta ecosystems, giving buyers cross-platform conversion visibility from a single engagement.

Goal Tiers

1 goal (Base) → 4 (Boost) → 8 (Premium)
Tracking goals scale with the chosen package, so buyers can match the scope to their actual number of conversion events without overpaying.

E-commerce Tracking

Available from Boost tier upward
Purchase and Add to Cart event tracking is not included in the base package — buyers running online stores should factor in a Boost or Premium upgrade.

What You'll Receive

Formats:
Screen Share
Written Report
Other
Delivery Method:
Order Manager
Notes: Delivery is made via the order manager. You will receive confirmation that all tracking events are firing correctly, supported by screen recordings or screenshots taken during real-time testing in GTM Preview Mode and GA4 DebugView. Any access credentials shared will be used solely to complete the setup and will not be stored or shared.

Full Description

Inaccurate tracking costs you money. Every misfire, duplicate tag, or missing conversion event means your ad campaigns are optimising against bad data — and you are scaling what does not work. This service gives you a clean, verified, and fully functional analytics and tracking stack so you can make confident, data-driven decisions.

Whether you are launching a new website, migrating from Universal Analytics to GA4, or untangling a broken GTM container, this service covers the full setup — configured correctly from day one and tested in real time before delivery.

**What is included across all tiers:**

GA4 property setup or migration, including data stream configuration and correct event schema. Google Tag Manager container setup with properly structured tags, triggers, variables, and data layer implementation. Integration directly with your website — WordPress, Shopify, Wix, Squarespace, Laravel, or custom-built sites are all supported. Every setup is tested live; screen recordings or screenshots are provided to confirm that each conversion fires correctly.

**Scaling up the tiers:**

The Standard tier adds social platform tracking and full e-commerce purchase tracking (Add to Cart, Purchase, and associated events), alongside four tracking goals — ideal for growing stores and lead generation businesses running paid social. The Premium tier expands to eight tracking goals and includes the complete suite: GA4, GTM, Google Ads conversion and remarketing tags, and Facebook Pixel (browser method) with Add to Cart, Purchase, and custom event tracking — everything a scaling business needs under one engagement.

**Who this is for:**

E-commerce store owners on Shopify or WooCommerce who need purchase and revenue data flowing correctly. Marketing teams running Google Ads or Meta campaigns who rely on precise conversion signals. Businesses migrating away from Universal Analytics before historical data is lost. Developers and agencies who want a specialist to own the tracking layer cleanly.

**Why Zinn Digital:**

Based in London, England, this is a specialist digital marketing and analytics practice — not a generalist. Every setup is audited, tested, and delivered with verification evidence. Existing broken setups, duplicate tags, and stale configurations are diagnosed and resolved as part of the work. No adult or unethical niches accepted.

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Compare Packages

FeatureStarterStandardPremium
Delivery Time1 days2 days4 days
Revisions123
GA4 property setup or migration (data stream + event schema)✓✕✕
Google Tag Manager container setup — tags, triggers, and variables✓✕✕
GTM integrated directly with your website✓✕✕
1 tracking goal configured (e.g. form submission, button click, or page view)✓✕✕
Real-time testing with verification screenshots or screen recording✓✓✓
Compatible with WordPress, Shopify, Wix, Laravel, and custom sites✓✕✕
Everything included in the Starter tier✕✓✕
4 tracking goals configured across your funnel✕✓✕
Social platform tracking (Facebook Pixel — browser method)✕✓✕
E-commerce purchase tracking: Add to Cart and Purchase events✕✓✕
Google Ads conversion and remarketing/retargeting tag setup✕✓✕
Everything included in the Standard tier✕✕✓
8 tracking goals configured — cover every key conversion point✕✕✓
Facebook Pixel with Add to Cart, Purchase, and custom event tracking✕✕✓
Google Ads conversion tracking + remarketing/retargeting tags✕✕✓
Full audit and cleanup of any existing broken or duplicate tags✕✕✓

Portfolio

Examples of the seller's work related to this Zinn.

Set Up or Fix GA4, Google Tag Manager & Conversion Tracking

Set Up or Fix GA4, Google Tag Manager & Conversion Tracking

Extra Information

Why Choose Me

Specialist Focus:Dedicated analytics and tracking practice — not a generalist. Every setup is built correctly from day one.
Based in London, England:UK-based digital marketing specialists with hands-on experience across GA4, GTM, Google Ads, and Meta tracking.
Verified Delivery:Real-time testing with screen recordings or screenshots confirming every conversion fires correctly — provided with every order.
Audit Included:Existing broken tags, duplicate triggers, and stale configurations are identified and resolved as part of the work.

Tools I Use

Analytics:Google Analytics 4 (GA4)
Tag Management:Google Tag Manager (GTM)
Ad Tracking:Google Ads Conversion Tracking, Google Ads Remarketing Tags
Social Tracking:Meta Facebook Pixel (browser method) — Add to Cart, Purchase, custom events
Testing & Verification:GTM Preview Mode, GA4 DebugView, Google Tag Assistant

Perfect For

Who benefits most:E-commerce stores needing accurate purchase and revenue tracking|Businesses running Google Ads or Meta campaigns that rely on conversion signals|Marketing teams migrating from Universal Analytics to GA4|Developers and agencies wanting a clean, specialist-owned tracking layer|Lead generation websites tracking forms, calls, and sign-ups

Frequently Asked Questions

You will need to share access to your website CMS or admin panel, your Google Tag Manager container, your GA4 property, and — where relevant — your Google Ads account or Meta Business Manager. Full step-by-step guidance on how to share access safely is provided once the order is placed.

Yes. E-commerce tracking covers Add to Cart, Purchase, and revenue events. Lead generation tracking covers form submissions, button clicks, phone call clicks, and sign-ups — all configurable for GA4, Google Ads, and the Facebook Pixel.

Absolutely. A complete GA4 migration is included — covering data stream setup, event replication from your previous UA configuration, and verification to ensure accurate data continuity going forward.

Yes. An audit of your existing setup is part of the work. Duplicate tags, misfiring triggers, broken data layer pushes, and conflicting configurations will all be identified and resolved as part of the engagement.

Every event and conversion is tested in real time using GTM preview mode and GA4 DebugView. Screen recordings or screenshots confirming each conversion fires correctly are shared with you before the order is marked complete.

Currently the Facebook Pixel is implemented via the browser method only — server-side tracking is not included in these packages. The browser implementation covers Add to Cart, Purchase, and custom events with full verification.

WordPress, Shopify, Wix, Squarespace, Laravel, and custom-coded websites are all supported. The GTM and GA4 setup is adapted to suit the structure of your specific platform.

Yes — custom packages are available for monthly audits, new event additions, and performance checks. Please send a message before placing an order to discuss requirements and agree a scope.

Customer Reviews

See what our customers say about this Zinn

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I had an excellent experience working with Irshad Israr, a true expert in Google Tags and analytics implementation. He quickly understood the tracking needs of my website and set up Google Tag Manager, Google Analytics, and conversion tracking with precision and clarity. What stood out most was Irshad’s attention to detail and communication, he explained every step clearly, ensured all tags fired correctly, and tested everything thoroughly before final delivery. His technical knowledge and problem-solving skills saved me hours of frustration and gave me complete confidence in my tracking setup. If you need someone reliable, knowledgeable, and professional to handle your Google Tag Manager or analytics setup, Irshad Israr is absolutely the right choice. Highly recommended!

He did exactly what I asked for – couldn't ask for more. So I'm a happy customer.

I always appreciate the excellent work on these little projects! Thank you, Irshad.

Thank you so much for another job well done on this type of project! You help me complete this task so much better than I complete it myself.

Excellent job to assist us with our google application stack. This project ensures the various systems all communicate with security and accuracy. Excellent job.

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Setup or fix Analytics GA4

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