Connect your CRM to Google Ads and Meta Ads with accurate offline conversion tracking — so your ad spend is optimised by real leads and sales, not just clicks.
I Will Set Up Google Ads & Meta Ads Offline Conversion Tracking via CRM
Google Ads offline conversion tracking setup for form submissions and/or calls — one Zap configured and tested.
- Google Ads Offline Conversion Tracking setup (GCLID-based)
- Covers form submissions and/or call conversions
- One Zapier automation built and tested
- CRM integration confirmed to your platform (HubSpot, Zoho, Salesforce, GHL, etc.)
- End-to-end test to confirm data is flowing correctly
- Clear handover via order chat
Everything in Basic plus analytics and tag manager setup with 2 tracking goals configured.
- Everything included in the Basic package
- Analytics tracking setup configured for your account
- Tag Manager setup included
- 2 tracking goals set up and verified
- CRM-to-ad-platform automation bespoke to your tools and objectives
- Full test and handover with setup summary
Full offline conversion tracking ecosystem — Google Ads, Meta Ads, CRM automation, GHL custom fields and 4 tracking goals.
- Everything included in the Boost package
- Meta Ads offline conversion tracking via Zapier or Make (email, phone, event data)
- GoHighLevel (GHL) automation for custom fields
- 4 tracking goals set up and verified across platforms
- Bespoke CRM-to-Meta and Google Ads offline automation
- Comprehensive end-to-end test across all connected platforms
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Full Description
If your best conversions happen offline — a phone call, a form submission, a CRM deal closed — your ad platforms have no idea. That means Google Ads and Meta Ads are optimising towards the wrong signals, wasting your budget on traffic that never converts.
This service fixes that by connecting your CRM directly to Google Ads and Meta Ads, so every offline lead or sale is reported back as a conversion event. Your campaigns finally see the full picture and can optimise towards what actually makes you money.
**What this service covers:**
Depending on the package you choose, this service includes the setup and testing of Google Ads Offline Conversion Tracking (GCLID-based), CRM-to-Meta Ads offline event automation via Zapier or Make, and GoHighLevel (GHL) automation for custom fields. You can track form submissions, calls, and CRM pipeline events — all mapped accurately back to the ad click that generated them.
The automation is built to send the right customer information (email, phone, conversion event name and value) back to the ad platforms in the format they require. Everything is tested before delivery to confirm data is flowing correctly.
**How it works:**
1. You share your CRM access details and ad account information via the order chat.
2. The correct Zapier or Make automation is built and configured to your CRM (HubSpot, Zoho, Salesforce, GoHighLevel, and similar platforms are all supported).
3. The offline conversion action is created inside your Google Ads or Meta Ads account and linked to the automation.
4. The full setup is tested end-to-end and handed over with clear guidance on what has been built.
**Who this is for:**
This service is ideal for businesses running paid search or paid social campaigns where the final conversion happens away from the website — in a CRM, over the phone, or through a sales team. It suits agencies managing client accounts, lead generation businesses, and any advertiser frustrated that their campaigns cannot see what happens after the form is filled.
**Why choose this service:**
The setup is bespoke to your tools and objectives — not a generic template. CRM integrations, Zapier automations and offline conversion tracking each have their own quirks, and this service is built by a specialist who works across Google Ads, Meta Ads and the major CRM platforms. Before any work begins, your tools and goals are confirmed so there are no surprises.
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Compare Packages
| Feature | Basic | Boost | Premium |
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 4 days |
| Revisions | 0 | 0 | 0 |
| 1 Zap configured and tested (Google Ads offline conversion tracking) | ✓ | ✕ | ✕ |
| GCLID capture and CRM-to-Google Ads offline conversion send | ✓ | ✕ | ✕ |
| Supports form submissions and/or call-based conversion events | ✓ | ✕ | ✕ |
| Compatible with HubSpot, Zoho, Salesforce, GHL and similar CRMs | ✓ | ✕ | ✕ |
| Full Zapier setup tested end-to-end before handover | ✓ | ✕ | ✕ |
| Everything in Basic, plus full analytics and tracking setup | ✕ | ✓ | ✕ |
| Google Tag Manager configured for conversion tracking | ✕ | ✓ | ✕ |
| 2 conversion goals set up and verified | ✕ | ✓ | ✕ |
| CRM-to-Google Ads offline conversion automation via Zapier | ✕ | ✓ | ✕ |
| GHL custom field automation included where applicable | ✕ | ✓ | ✕ |
| Complete system tested and confirmed working before delivery | ✕ | ✓ | ✕ |
| Everything in Boost, scaled to cover both Google Ads and Meta Ads | ✕ | ✕ | ✓ |
| CRM-to-Meta Ads automation via Zapier (hashed email and phone events) | ✕ | ✕ | ✓ |
| 4 conversion goals configured and verified across platforms | ✕ | ✕ | ✓ |
| Bespoke CRM-to-Meta and Google Ads offline conversion automations | ✕ | ✕ | ✓ |
| GHL custom field automation for cross-platform data capture | ✕ | ✕ | ✓ |
| Full end-to-end testing on all Zaps before handover | ✕ | ✕ | ✓ |
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Set Up Google Ads & Meta Ads Offline Conversion Tracking via CRM
Set Up Google Ads & Meta Ads Offline Conversion Tracking via CRM
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Frequently Asked Questions
The setup works with HubSpot, Zoho, Salesforce, GoHighLevel (GHL), and other CRM platforms that can be connected via Zapier or Make. Please message before ordering to confirm your specific tools are compatible.
Yes, you will need an active Zapier or Make account as the automation is built within your account so you retain full ownership. If you are unsure which plan you need, mention your CRM and conversion volume in your message and guidance will be provided.
You will need to share access to your Google Ads or Meta Ads account, your CRM, and your Zapier or Make account. The full requirements are listed in the order form — if anything else is needed, it will be requested via the order chat.
Every setup is tested end-to-end before delivery. A test conversion event is triggered through the automation to confirm data is reaching the ad platform correctly. The results of that test are included in the handover.
Standard conversion tracking fires when someone takes an action on your website (e.g. a thank-you page visit). Offline conversion tracking lets you report conversions that happen later — for example, when a lead becomes a customer in your CRM — by matching it back to the original ad click using the GCLID (Google Click Identifier).
The Premium package covers both platforms — Google Ads offline conversion tracking and Meta Ads offline event automation — along with GHL custom field automation and four tracking goals. It is the recommended choice if you want a joined-up view across both ad platforms.
Yes. The new automation is built as a separate Zap (or scenario in Make) so it does not interfere with anything already running. Your existing workflows are left untouched.
You will receive a message via the order chat asking for the necessary access details. Work begins once those are provided. If anything is unclear about your setup, it will be discussed before any changes are made to your accounts.
Customer Reviews
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Thank you again, you did amazing work!
Recommended! Very professional.
Did an amazing job, said I needed help and he messaged me back in less than one minute. From there we got on a zoom call and we worked together to solve the issue in under 30 minutes. Can't recommend him enough.
Great job, great guy! We will work often in the Future, he has really amazing skills. Thanks again!
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