Get accurate, iOS-14-compliant tracking across Facebook and Google with a professional server-side setup — so your ad spend is optimised by real, reliable data rather than leaky browser pixels.
I Will Set Up Facebook Pixel, Conversion API & GA4 Tracking
Facebook Pixel installed via Google Tag Manager with browser-side Page View tracking — your essential tracking foundation.
- Facebook Pixel setup via Google Tag Manager
- Browser-side Page View event tracking
- GTM container configuration for pixel
- Verified pixel firing confirmation
- Suitable for WordPress, Shopify, Wix & more
Full Google Tag Manager and GA4 analytics setup plus e-commerce purchase event tracking — everything a growing business needs.
- Everything in Basic Pixel
- Google Tag Manager full configuration
- Google Analytics 4 analytics tracking setup
- E-commerce purchase event tracking
- DataLayer integration for enhanced tracking
- Verified event firing across pixel and GA4
The complete professional stack: Conversion API, GA4 server-side tracking, custom events, deduplication, and first-party cookies — fully iOS-14 compliant.
- Everything in Standard Setup
- Facebook Conversion API via cloud server (Stape or Google)
- GA4 server-side tracking with first-party cookie domain
- Standard and custom events, event deduplication & match quality improvement
- iOS 14 compliance, domain verification, Consent Mode V2
- Google Ads conversion tracking, remarketing tags, cross-domain & form/button tracking
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Value Position
Tracking Method
Base Package Scope
Platform Coverage
Tracking Stack Depth
What You'll Receive
Full Description
If your Facebook ads are running on incomplete data or your GA4 reports are full of gaps, the problem almost certainly sits at the tracking layer. Browser-side pixels are blocked by iOS updates, ad blockers, and third-party cookie restrictions — meaning the conversions your campaigns need to optimise simply never reach the platform. This service fixes that at the root.
Zinn Digital is a London-based digital tracking specialist covering everything from a foundational Facebook Pixel install through to a fully server-side Conversion API and GA4 setup routed via a cloud server and first-party cookies. Every setup is built for accuracy, compliance, and long-term reliability.
**What is included across the tiers**
The entry package establishes your Facebook Pixel via Google Tag Manager with browser-side Page View tracking — the essential foundation every more advanced setup is built upon.
The Standard package adds Google Tag Manager configuration, analytics tracking, and e-commerce purchase event tracking, giving you a complete picture of what visitors do and what they buy.
The Full Setup tier delivers the complete server-side stack: Facebook Conversion API routed through a cloud server (Stape or Google), GA4 server-side tracking, standard and custom event configuration, event deduplication, event match quality improvement, iOS 14 compliance, domain verification, cross-domain tracking, button-click and form tracking, Google Ads conversion tags and remarketing tags, Consent Mode V2, and a custom first-party cookie domain — the full professional implementation.
**How it works**
Once your order is placed, you will receive a clear list of the access credentials needed (Facebook Business Manager admin, website admin, GTM administrator, GA4 admin, and cloud server access where applicable). A tutorial is provided showing you exactly how to grant each access safely. Work then begins immediately within the agreed delivery window.
**Platforms supported**
WordPress, WooCommerce, Shopify, Wix, ClickFunnels, and Go High Level.
**Who this is for**
This service suits e-commerce store owners, performance marketers, media buyers, and marketing managers who need their tracking to be accurate, server-side, and built correctly from the start. Whether you are launching a new store, scaling ad spend, or fixing a broken pixel, this setup gives your campaigns the data quality they need to perform.
**Why Zinn Digital**
Based in London and working exclusively in digital tracking, Zinn Digital brings specialist focus rather than generalist freelancing. The service covers the full stack — from pixel to server, from GA4 to Google Ads — so you work with one specialist rather than stitching together multiple providers. The setup is a one-time investment; provided the platforms do not introduce significant new features, there are no ongoing costs.
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Compare Packages
| Feature | Basic Pixel | Standard Setup | Full Server-Side |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Facebook Pixel setup via Google Tag Manager | ✓ | ✕ | ✕ |
| Browser-side Page View event tracking | ✓ | ✕ | ✕ |
| GTM container configuration for pixel | ✓ | ✕ | ✕ |
| Verified pixel firing confirmation | ✓ | ✕ | ✕ |
| Suitable for WordPress, Shopify, Wix & more | ✓ | ✕ | ✕ |
| Everything in Basic Pixel | ✕ | ✓ | ✕ |
| Google Tag Manager full configuration | ✕ | ✓ | ✕ |
| Google Analytics 4 analytics tracking setup | ✕ | ✓ | ✕ |
| E-commerce purchase event tracking | ✕ | ✓ | ✕ |
| DataLayer integration for enhanced tracking | ✕ | ✓ | ✕ |
| Verified event firing across pixel and GA4 | ✕ | ✓ | ✕ |
| Everything in Standard Setup | ✕ | ✕ | ✓ |
| Facebook Conversion API via cloud server (Stape or Google) | ✕ | ✕ | ✓ |
| GA4 server-side tracking with first-party cookie domain | ✕ | ✕ | ✓ |
| Standard and custom events, event deduplication & match quality improvement | ✕ | ✕ | ✓ |
| iOS 14 compliance, domain verification, Consent Mode V2 | ✕ | ✕ | ✓ |
| Google Ads conversion tracking, remarketing tags, cross-domain & form/button tracking | ✕ | ✕ | ✓ |
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Set Up Facebook Pixel, Conversion API & GA4 Tracking
Set Up Facebook Pixel, Conversion API & GA4 Tracking
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Frequently Asked Questions
The access required depends on your chosen package. For the full server-side setup you will need to provide: Facebook Business Manager admin access, website admin access (to enable the dataLayer), Google Tag Manager administrator access, Google Analytics 4 admin access, and cloud server access (Stape or Google). For the Basic or Standard packages, only the relevant subset of these is needed. A tutorial video will be sent to guide you through granting each access safely.
Once your order is placed, a tutorial video will be shared via the order chat walking you through exactly how to provide each access. You do not need to be technical — the video covers every step clearly.
Server-side tracking sends data from a first-party cookie on your website to a cloud server first, which then forwards it to Facebook, Google Analytics, and other platforms. This bypasses browser-based restrictions such as ad blockers and the iOS 14 update, meaning significantly more of your conversions are captured and reported accurately.
This is a one-time setup fee. Provided the relevant platforms do not introduce significant new features or changes, there are no ongoing costs associated with the setup itself. Any cloud server hosting costs (such as Stape) are separate third-party subscriptions and are not included.
The service covers WordPress, WooCommerce, Shopify, Wix, ClickFunnels, and Go High Level. If your platform is not listed, please message before ordering to confirm compatibility.
When both a browser-side pixel and a server-side Conversion API are running simultaneously, the same event can be reported twice — inflating your conversion data. Event deduplication ensures that Facebook receives and counts each conversion only once, keeping your reporting clean and your optimisation accurate.
GA4 enhanced e-commerce tracking lets you monitor product views, add-to-cart behaviour, purchase performance, revenue, and conversion rates. This data helps you understand which products and pages drive results, enabling better-informed decisions about your marketing and user experience.
Each package includes a revision allowance. If any tracked event is not firing correctly within the agreed scope of work after delivery, raise it in the order chat and it will be corrected within the revision allocation.
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