Get accurate, future-proof conversion tracking for your Google Ads campaigns using Google Tag Manager, enhanced conversions, and e-commerce purchase tracking — so your budget works harder and your ads improve faster.
I Will Set Up Google Ads Conversion Tracking & GTM
Google Tag Manager base code installed and configured correctly on your site.
- Google Tag Manager account and container setup
- GTM base code installed on your website (WordPress, Shopify, Wix or other)
- Container structure configured and ready for conversion tags
- Google Ads and GTM account creation if not already in place
- Suitable for WordPress, Shopify, Wix and similar platforms
GTM setup plus full Google Ads e-commerce and purchase conversion tracking.
- Everything in the Foundation tier
- Google Ads conversion tracking configured via GTM
- E-commerce purchase event tracking with dynamic value
- Google Ads purchase event tracking (transaction revenue passed to platform)
- Data layer guidance and CMS plugin advice included
- Google Ads account linked and conversion actions verified
Full setup including Google Ads Enhanced Conversion Tracking for maximum attribution accuracy.
- Everything in the Standard tier
- Google Ads Enhanced Conversion Tracking (hashed purchaser data: email, phone, name)
- Improved cross-device attribution and Smart Bidding signal quality
- iOS 14.5 update compatibility addressed within the tracking setup
- GTM audit of any existing tags and bug fixes applied
- Dynamic Remarketing tag setup included
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Scope of Base Package
Tracking Types Covered
What You'll Receive
Full Description
If your Google Ads campaigns are running blind — firing spend at audiences without reliable conversion data coming back — your cost-per-acquisition will always be higher than it needs to be. This service fixes that.
As a certified Google Ads and GA4 specialist based in London with over five years of hands-on experience, I set up the tracking infrastructure that turns raw ad spend into clear, actionable signals. Whether you are on WordPress, Shopify, Wix or another platform, I implement Google Tag Manager correctly from the ground up and connect it to your Google Ads account so every meaningful action is captured and reported accurately.
**What this service covers:**
The entry tier delivers a clean Google Tag Manager base code setup — the essential foundation that every other tracking element depends on. This is the right starting point if you already have GTM partially in place, or if you simply need a properly configured container before layering in conversion events.
The standard tier adds full e-commerce and purchase event tracking on top of the GTM setup. This means your Google Ads account receives transaction data — including conversion values — so Smart Bidding algorithms have the real revenue signals they need to optimise your campaigns toward profit, not just clicks.
The full tier brings in Google Ads Enhanced Conversion Tracking. This advanced setup sends hashed purchaser details (email, phone, name) back to Google alongside the standard purchase event. The result is more complete conversion attribution, better cross-device matching, and improved audience quality — particularly valuable in a post-iOS 14.5 world where browser-based tracking alone is no longer sufficient.
**Additional capabilities I can bring to your account:**
- Google Ads server-side tracking (via stape.io or Google Cloud)
- Call and offline conversion tracking
- Dynamic Remarketing tag setup
- Lead form conversion tracking
- Dynamic value tracking
- Google Tag Manager audit and bug fixes
- iOS 14.5 update remediation
**How it works:**
Once your order is placed, I will ask for access to your Google Ads account, Google Tag Manager container, and website (admin or CMS credentials). If you do not yet have a Google Ads or GTM account, I will create one for you. I will also guide you through enabling the data layer on your CMS — most platforms support this via a free or paid plugin, and I will advise you on the best route. In some cases a developer may be needed to expose custom data layer variables, and I will let you know clearly if that applies to your setup.
**Who this is for:**
This service suits e-commerce store owners, lead generation businesses, marketing managers, and agency teams who need reliable Google Ads tracking and want it done properly by a specialist — not patched together from tutorials.
If you are unsure which tier is right for your setup, please get in touch before ordering and I will point you in the right direction.
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Compare Packages
| Feature | Foundation | Standard | Premium |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 3 days |
| Revisions | 1 | 1 | 2 |
| Google Tag Manager account and container setup | ✓ | ✕ | ✕ |
| GTM base code installed on your website (WordPress, Shopify, Wix or other) | ✓ | ✕ | ✕ |
| Container structure configured and ready for conversion tags | ✓ | ✕ | ✕ |
| Google Ads and GTM account creation if not already in place | ✓ | ✕ | ✕ |
| Suitable for WordPress, Shopify, Wix and similar platforms | ✓ | ✕ | ✕ |
| Everything in the Foundation tier | ✕ | ✓ | ✕ |
| Google Ads conversion tracking configured via GTM | ✕ | ✓ | ✕ |
| E-commerce purchase event tracking with dynamic value | ✕ | ✓ | ✕ |
| Google Ads purchase event tracking (transaction revenue passed to platform) | ✕ | ✓ | ✕ |
| Data layer guidance and CMS plugin advice included | ✕ | ✓ | ✕ |
| Google Ads account linked and conversion actions verified | ✕ | ✓ | ✕ |
| Everything in the Standard tier | ✕ | ✕ | ✓ |
| Google Ads Enhanced Conversion Tracking (hashed purchaser data: email, phone, name) | ✕ | ✕ | ✓ |
| Improved cross-device attribution and Smart Bidding signal quality | ✕ | ✕ | ✓ |
| iOS 14.5 update compatibility addressed within the tracking setup | ✕ | ✕ | ✓ |
| GTM audit of any existing tags and bug fixes applied | ✕ | ✕ | ✓ |
| Dynamic Remarketing tag setup included | ✕ | ✕ | ✓ |
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Set Up Google Ads Conversion Tracking & GTM
Set Up Google Ads Conversion Tracking & GTM
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Frequently Asked Questions
I will need access to your Google Ads account, your Google Tag Manager container, and your website (CMS admin credentials or collaborator/developer access). If you do not yet have a Google Ads or GTM account, I can create them for you as part of the service.
Standard Google Ads conversion tracking captures specific events such as a purchase occurring on your site. Enhanced Conversion Tracking goes a step further — it also sends hashed purchaser details (email address, phone number, name) back to Google, enabling better cross-device attribution and more accurate reporting, particularly since browser-based tracking became less reliable after iOS 14.5.
If you already have GTM installed and firing correctly, you may be able to start on the Standard or Premium tier directly. Please get in touch before ordering and I will review your current setup and recommend the most efficient starting point.
Most popular platforms (WordPress, Shopify, Wix) support data layer activation through a free or paid plugin, which I will guide you through. In some cases — for example with heavily customised themes or bespoke checkouts — a developer's involvement may be needed to expose the correct data layer variables. I will let you know clearly during the order if this applies.
Yes. I verify all tags and triggers using GTM Preview mode and Google Tag Assistant before signing off. Conversion actions will be confirmed as active within your Google Ads account before the order is marked complete.
Standard GTM tracking fires from the visitor's browser, which means it can be blocked by ad blockers, browser restrictions, or iOS privacy changes. Server-side tracking routes conversion data through a secure server (via stape.io or Google Cloud), making it far more resilient and accurate. This is available as an add-on and is recommended for high-traffic stores or anyone prioritising data completeness.
The service covers WordPress, Shopify, and Wix as primary platforms. Other CMS or custom-built sites can also be supported — please message before ordering if you are on a less common platform so I can confirm compatibility.
Customer Reviews
See what our customers say about this Zinn
Ripon is a very dedicated expert with knowledge in many areas of online advertising. I look forward to our next project together!
Excellent work, very fast, reliable and perfectly executed.
Thank you, Ripon, excellent work!
Ripon was extremely responsive and he helped me understand what was needed to connect my Shopify store to Google Ads and Google Analytics with enhanced conversions. He was very professional about troubleshooting the errors that I made in my setup. After doing my own research and being unsuccessful at creating the enhanced conversions, I'm very grateful that Ripon was able to quickly and easily complete this work.
Ripon has been helping me with a few sites, and his work has been first-class. He really knows his stuff when it comes to conversions.
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