Get accurate, professional conversion tracking across Google Analytics 4, Google Ads, Meta Pixel, Conversion API, and Google Tag Manager — so your ad spend is measured precisely and your ROI improves.
I Will Set Up Google Ads, GA4, Meta Pixel, CAPI & Tag Manager Tracking
Core tracking setup with up to 2 conversion goals — ideal for businesses getting started with accurate analytics.
- GA4 and Google Tag Manager setup
- Social platform tracking (Meta Pixel included)
- E-commerce purchase tracking
- 2 conversion goals configured
- Complimentary 15-min Zoom audit consultation
- Loom video tutorial walkthrough of your setup
Expanded tracking with up to 4 conversion goals — perfect for growing businesses running active paid campaigns.
- Everything in Basic, scaled up
- 4 conversion goals configured
- Google Ads or Bing Ads Enhanced Conversion Tracking
- Meta Pixel with Conversion API (CAPI) and event deduplication
- Lead form and contact form conversion tracking
- Complimentary 15-min Zoom audit consultation
Full-scale tracking solution with up to 8 conversion goals — built for serious advertisers needing complete, server-resilient data.
- Everything in Boost, at full scope
- 8 conversion goals configured
- Server-side tracking via GTM server-side and Stape.io
- Dynamic value tracking via custom JavaScript
- Booking, call, and custom platform tracking (GHL, HubSpot, etc.)
- Bespoke solution for custom-built websites without native data layer
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Value Position
Tracking Stack
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What You'll Receive
Full Description
If your advertising data is incomplete, unreliable, or simply not set up at all, every pound you spend on paid media is a guess. This service gives you a comprehensive, professionally configured tracking stack — built correctly from the ground up — so you can make confident decisions based on real data.
Whether you are running Google Ads, Meta (Facebook and Instagram) campaigns, or both, accurate conversion tracking is the single highest-leverage improvement you can make to your digital marketing performance. Properly implemented tracking reduces wasted ad spend, lowers cost-per-click, and directly improves return on ad spend (ROAS).
**What is included across all tiers:**
Every package includes a full analytics and tracking setup delivered via Google Tag Manager (GTM), Google Analytics 4 (GA4) implementation, social platform tracking, and e-commerce purchase tracking. The difference between tiers is the number of conversion goals configured — from 2 goals on the entry tier up to 8 on the full Premium package.
The full service offering available across tiers includes:
— Facebook Pixel and Conversion API (CAPI) setup via GTM, with event deduplication using event_id for clean, accurate data
— Exceptional Event Match Quality configuration to maximise Meta's ability to match conversions to users
— Server-side tracking via GTM server-side containers and Stape.io for resilience against browser restrictions
— Google Analytics 4 (GA4) implementation with event and goal configuration
— Google Ads and Bing Ads Enhanced Conversion Tracking for improved bidding optimisation
— Google Ads Remarketing Tag configuration
— Lead form tracking for GHL, HubSpot, iFrames, and custom platforms
— Call conversion tracking, lead forms, and contact form submissions
— Purchase value tracking and dynamic value tracking via custom JavaScript
— Booking schedule tracking (Halaxy, Indexic, or any booking system)
— Bespoke tracking solutions for custom-built websites, including custom HTML and custom JavaScript data layer implementation
**How it works:**
Every order begins with a complimentary 15-minute Zoom consultation to audit your current setup and agree the scope. Work is then carried out inside your GTM, GA4, and ad platform accounts. Complimentary Loom video tutorials are provided so you can understand exactly what has been set up and why.
**Who this is for:**
Business owners, marketing managers, and agencies who rely on paid advertising and need trustworthy conversion data. Suitable for e-commerce stores, service businesses, lead generation sites, and custom-built websites.
**Why Zinn Digital:**
Zinn Digital is a London-based certified web analytics and conversion tracking specialist with 100+ Meta Pixel and CAPI implementations completed and 50+ active client GTM accounts managed. Server-side tracking for custom-built websites without a native data layer is a specific area of expertise, handled via custom HTML and JavaScript. A free Zoom consultation is included, and real examples of previous implementations can be shown during that session.
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Compare Packages
| Feature | Basic | Boost | Premium |
|---|---|---|---|
| Delivery Time | 1 days | 2 days | 3 days |
| Revisions | 0 | 1 | 2 |
| GA4 and Google Tag Manager setup | ✓ | ✕ | ✕ |
| Social platform tracking (Meta Pixel included) | ✓ | ✕ | ✕ |
| E-commerce purchase tracking | ✓ | ✕ | ✕ |
| 2 conversion goals configured | ✓ | ✕ | ✕ |
| Complimentary 15-min Zoom audit consultation | ✓ | ✓ | ✕ |
| Loom video tutorial walkthrough of your setup | ✓ | ✕ | ✕ |
| Everything in Basic, scaled up | ✕ | ✓ | ✕ |
| 4 conversion goals configured | ✕ | ✓ | ✕ |
| Google Ads or Bing Ads Enhanced Conversion Tracking | ✕ | ✓ | ✕ |
| Meta Pixel with Conversion API (CAPI) and event deduplication | ✕ | ✓ | ✕ |
| Lead form and contact form conversion tracking | ✕ | ✓ | ✕ |
| Everything in Boost, at full scope | ✕ | ✕ | ✓ |
| 8 conversion goals configured | ✕ | ✕ | ✓ |
| Server-side tracking via GTM server-side and Stape.io | ✕ | ✕ | ✓ |
| Dynamic value tracking via custom JavaScript | ✕ | ✕ | ✓ |
| Booking, call, and custom platform tracking (GHL, HubSpot, etc.) | ✕ | ✕ | ✓ |
| Bespoke solution for custom-built websites without native data layer | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Set Up Google Ads, GA4, Meta Pixel, CAPI & Tag Manager Tracking
Set Up Google Ads, GA4, Meta Pixel, CAPI & Tag Manager Tracking
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Frequently Asked Questions
To complete the setup you will need to provide: (1) Google Tag Manager access, (2) Google Analytics 4 access, (3) your website backend or CMS login (so the data layer can be enabled if required), (4) access to any relevant ad platforms such as Meta Ads or Google Ads, and (5) Stape.io access if server-side tracking is included in your order. All access can be shared securely via the order chat.
Meta Pixel is a browser-based tracking script that fires when someone visits your website. Conversion API (CAPI) sends conversion data directly from your server to Meta, bypassing browser restrictions such as ad blockers and iOS privacy changes. Using both together — with event deduplication — gives you the most accurate and complete picture of your campaign performance.
For best results, both should be set up together. Pixel alone will miss a significant portion of conversions due to browser restrictions and privacy settings. CAPI fills that gap by sending data server-side. When both are configured correctly with event deduplication, you avoid double-counting while maximising data accuracy.
Yes. Custom-built websites without a native data layer are handled using GTM custom HTML tags and custom JavaScript. This is a specific area of expertise and has been completed successfully for numerous clients. Please mention your platform in the order requirements so the correct approach can be confirmed upfront.
Server-side tracking uses a GTM server-side container (hosted via Stape.io) to relay data from your website to ad platforms through your own server rather than the user's browser. This makes tracking more resilient against ad blockers, browser privacy restrictions, and cookie limitations — resulting in more accurate data, better ad optimisation, and greater control over what data is shared.
Yes. If you prefer to watch the setup being completed live, a Zoom screen-share session can be arranged. You give remote access to your screen and the configuration is completed in front of you so you can follow along and ask questions in real time. The Live Zoom Setup Session add-on covers this.
A conversion goal is any trackable action on your website — for example, a purchase, a form submission, a button click, a phone call, a booking, or a page visit. Basic includes 2 goals, Boost includes 4, and Premium includes 8. If you need more goals than your package includes, the Additional Conversion Goal add-on is available per goal.
Once your tracking is live and verified, you will receive a Loom video tutorial walking through exactly what has been set up in your accounts and how to read the data. All work is done inside your own GTM, GA4, and ad platform accounts — you retain full ownership. A summary of goals configured and platforms connected will also be provided via the order chat.
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