Google Analytics GA4 Events, Web & Server Tracking + Facebook Pixel, Basic Events & Conversion API | Google Analytics, Google Tag Manager and Google Ads Certified Expert
Setup GA4, Google Ads Conversions & Meta CAPI Using GTM - Zinn Digital ™
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Value Position
Tracking Method
Platforms Covered
Goals & Upgrade Path
Delivery & Revisions
Full Description
In early 2021, Apple announced iOS 14 Intelligent Tracking Prevention Updates that block all information and abilities of apps to track user behaviour. In April 2021, Apple introduced the new cookie into the Safari browser known as iOS 14 cookie.
80% of users will opt out of tracking and in 2021 iOS 14 affected 70% of online businesses. However, over time Facebook & Google introduced new features: Facebook Conversion API and Google Server Side Tracking. This exemplifies the next strategy from companies that earn from advertising against privacy regulation policies.
Zinn Digital ™ has helped businesses with server-side tagging and Conversion API to bypass iOS 14 cookie restrictions and generate excellent advert results. Based in London, England, we're here to help you by implementing Facebook Conversion API & Server Side Tracking.
Facebook Conversion API & Server Side Tracking will help you:
- Track events on your site
- Collect user data (first name, last name, postcode, city, county, country, phone number, email)
- Create audiences and segments based on the collected data
- Optimise Facebook adverts
- Help you retarget your website visitors and customers
This Zinn Will Include (GA4 & Facebook Basic Events + CAPI)
Google Analytics GA4 Events, Web & Server Tracking + Facebook Pixel, Basic Events & Conversion API
Delivery: 2 days
Revisions: None
Includes:
• Analytics/tracking setup
• Tag manager setup
• Social platform tracking
• Setup tracking goals: 5
Upgrade Options
Choose an upgrade addon to get more features:
| Feature | Basic | Boost Upgrade | Premium Upgrade |
|---|---|---|---|
| Delivery | 2 days | 3 days | 4 days |
| Revisions | None | None | None |
| Analytics/tracking setup | ✓ | ✓ | ✓ |
| Tag manager setup | ✓ | ✓ | ✓ |
| Social platform tracking | ✓ | ✓ | ✓ |
| Setup tracking goals | 5 | 8 | 10 |
| E-commerce purchase tracking | ✗ | ✓ | ✓ |
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Frequently Asked Questions
Yes with the help of Server Side tracking, you will prevent misinformation or lack of information. We will be using both browser and server tracking. It means that if your Facebook web pixel is blocked, Facebook will still track user’s data thru server. and SST also help to provide exact info to GA.
Customer Reviews
See what our customers say about this Zinn
The collaboration was very pleasant and reliable. The GTM integration was completed quickly, cleanly, and absolutely flawlessly. What I especially appreciated was how clearly and understandably everything was explained — now I know exactly what was set up and how.
Great did exactly what was needed, Would definitely use again
He was extremely detailed with the project and provided a breakdown of what was done and how everything works. I had been rejected by several other sellers due to the complexity, but he handled it without any issues. We’re now moving forward with a new project with him. Thank you!
An expert in pixel implementation and account integrations, and very cooperative. This is not our first time working with him, and I highly recommend him in this field.
When it comes to data, CAPI, server side tracking, and strong technical implementation, Ahmad is the guy. His communication is top notch and he works incredibly efficiently. There's no one else I trust for this work and I highly recommend him to anyone who needs a Facebook pixel installed, etc.
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