Accurate event tracking — form submits, clicks, purchases and more — configured in Google Tag Manager for GA4, Google Ads, Meta Pixel, TikTok or LinkedIn, so your ad campaigns and reports finally reflect reality.
I Will Set Up Conversion Tracking in Google Tag Manager
Single-platform lead funnel event tracking set up in Google Tag Manager.
- Google Tag Manager setup or audit
- Single platform tag setup (GA4, Google Ads, Meta Pixel, TikTok or LinkedIn)
- Lead funnel events: form_submit, subscribe, link_click and more
- Social platform tracking included
- Testing and validation before handover
- Delivery in 3 days
Everything in Lead Tracking plus full e-commerce purchase tracking across two platforms.
- Everything in the Lead Tracking tier
- Two-platform tag setup included
- Full e-commerce purchase tracking (view_item, add_to_cart, purchase, revenue)
- DataLayer integration for Shopify, WooCommerce or GoHighLevel
- Testing and validation of all e-commerce events
- Delivery in 4 days
Complete tracking stack with server-side tracking, GDPR consent and a GA4 performance report.
- Everything in the Lead + Ecommerce tier
- Server-side tracking setup — recover up to 40% of lost conversions
- Cookie Consent integration with Google Consent Mode v2 (GDPR compliant)
- Basic GA4 report covering traffic, devices, revenue and conversion rates
- Broadest platform coverage across your stack
- Delivery in 5 days
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Value Position
Platforms Covered
Server-Side Tracking
CMS Compatibility
Ecommerce Tracking
What You'll Receive
Full Description
Wasting ad budget because your campaigns are optimising against incomplete or inaccurate data? Conversion tracking is the single most important layer of your digital marketing stack, and when it is broken — or simply missing — every decision you make is built on guesswork.
Zinn Digital is a London-based tracking and analytics specialist. We set up professional, production-ready event tracking through Google Tag Manager for landing pages, online shops and lead-generation funnels built on custom code or CMS platforms including Shopify, WooCommerce and GoHighLevel. We have ready-made DataLayer solutions that ensure the most accurate data capture possible, so you can build meaningful reports and improve the performance of every advertising campaign you run.
**What is included in every tier:**
- Google Tag Manager container setup or audit
- Professional tag configuration for your chosen platform (GA4, Google Ads, Meta Pixel, TikTok or LinkedIn)
- Lead funnel event tracking: form_submit, subscribe, link_click and equivalent events
- Social platform tracking
- Testing and validation before handover
**Boost tier adds:**
- Full e-commerce purchase tracking (view_item, add_to_cart, purchase and associated revenue events)
- Setup across two platforms in a single engagement
**Premium tier adds:**
- Server-side tracking implementation — recover up to 40% of conversions lost to ad blockers and iOS privacy restrictions
- Cookie Consent integration aligned with Google Consent Mode v2 and European GDPR requirements, using Google-approved consent partners configured through Tag Manager
- A basic GA4 report covering the metrics that matter most: traffic, geography, devices, product views, add-to-cart actions, purchases, revenue and conversion rates
- Broadest platform coverage
**How we work:**
We start with a quick Zoom call to understand your setup, carry out a case audit, build a tailored tracking strategy, implement and customise all tags, then test and optimise everything before delivery. We communicate throughout via order chat and will always flag anything we need from you promptly.
**Who this is for:**
E-commerce store owners and marketers who need reliable purchase and revenue data, lead-generation businesses tracking form fills and sign-ups, agencies wanting a clean, scalable GTM setup for clients, and any advertiser running paid traffic who suspects their conversion data is underreporting.
Please message us before placing your order so we can confirm the exact scope and ensure a smooth, on-time delivery.
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Compare Packages
| Feature | Lead Tracking | Lead + Ecommerce | Full Tracking Suite |
|---|---|---|---|
| Delivery Time | 3 days | 4 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Google Tag Manager setup or audit | ✓ | ✕ | ✕ |
| Single platform tag setup (GA4, Google Ads, Meta Pixel, TikTok or LinkedIn) | ✓ | ✕ | ✕ |
| Lead funnel events: form_submit, subscribe, link_click and more | ✓ | ✕ | ✕ |
| Social platform tracking included | ✓ | ✕ | ✕ |
| Testing and validation before handover | ✓ | ✕ | ✕ |
| Delivery in 3 days | ✓ | ✕ | ✕ |
| Everything in the Lead Tracking tier | ✕ | ✓ | ✕ |
| Two-platform tag setup included | ✕ | ✓ | ✕ |
| Full e-commerce purchase tracking (view_item, add_to_cart, purchase, revenue) | ✕ | ✓ | ✕ |
| DataLayer integration for Shopify, WooCommerce or GoHighLevel | ✕ | ✓ | ✕ |
| Testing and validation of all e-commerce events | ✕ | ✓ | ✕ |
| Delivery in 4 days | ✕ | ✓ | ✕ |
| Everything in the Lead + Ecommerce tier | ✕ | ✕ | ✓ |
| Server-side tracking setup — recover up to 40% of lost conversions | ✕ | ✕ | ✓ |
| Cookie Consent integration with Google Consent Mode v2 (GDPR compliant) | ✕ | ✕ | ✓ |
| Basic GA4 report covering traffic, devices, revenue and conversion rates | ✕ | ✕ | ✓ |
| Broadest platform coverage across your stack | ✕ | ✕ | ✓ |
| Delivery in 5 days | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Set Up Conversion Tracking in Google Tag Manager
Set Up Conversion Tracking in Google Tag Manager
Extra Information
Why Choose Me
Tools I Use
Perfect For
Frequently Asked Questions
Yes — we strongly recommend a quick chat before you place an order. Every website and tracking stack is slightly different, and a brief conversation lets us confirm the exact scope, check access requirements and avoid any surprises during delivery. Simply send us a message and we will respond promptly.
We set up GA4, Google Ads conversion tracking, Meta (Facebook) Pixel, TikTok Pixel and LinkedIn Insight Tag — all configured through Google Tag Manager. Each platform counts as one 'platform setup'. If you need two or more, the Lead + Ecommerce tier or the Additional Platform addon covers that.
We work with custom-coded websites and popular CMS platforms including Shopify, WooCommerce and GoHighLevel. We have ready-made DataLayer solutions for each, so implementation is clean and reliable. If you are unsure whether your platform is supported, just ask before ordering.
Standard browser-based tracking is blocked by ad blockers and iOS privacy settings, meaning a significant share of your conversions simply never get recorded. Server-side tracking routes data through your own server before sending it to ad platforms, bypassing those blocks and recovering a meaningful proportion of otherwise lost conversion data. It is available in the Full Tracking Suite tier.
The basic GA4 report covers the metrics most important for day-to-day decision-making: user traffic volumes, geographic and device breakdowns, product views, add-to-cart actions, purchases, revenue and conversion rates. It gives you a clear, readable overview of how your site is performing.
We work with services that appear on Google's official list of Consent Mode v2 compatible partners. These solutions follow GDPR requirements correctly and are configured directly through Google Tag Manager, so consent signals flow properly to all your ad and analytics tags.
At a minimum we need access credentials for your Google Tag Manager container and the relevant ad or analytics accounts, plus your website URL. For CMS platforms we may also need limited admin access to install a DataLayer plugin. We will confirm the full access list during our initial chat or at the start of the order.
Testing and validation are built into every tier. We use GTM's preview mode and the relevant platform debug tools to confirm each event fires accurately under real conditions before we mark the order complete. You are welcome to review the results with us before sign-off.
Customer Reviews
See what our customers say about this Zinn
Andrii is obviously an expert and very trustworthy. Lovely to work with. I will be recommending him to anyone who needs help with Google analytics or tags.
Andrii is very friendly, very professional and deeply understands the tasks. For sure, I will be back, and I recommend him if you need help with all tracking tasks.
I trust Andrii whenever I need to implement a tracking system. Andrii is precise, fast, and very helpful. Working with him is a real pleasure, and I highly recommend him.
Really loved working with Andrii. Not only was he quick and professional, he took time to help me understand what the problem was and how to fix it. Can't recommend him enough if you need help with anything Google Ads, Tags, or data tracking related.
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