Stop leaking sales. Get a professional UX audit of your e-commerce site with actionable recommendations, a video walkthrough, and a clear roadmap to convert more visitors into buyers.
I Will Audit Your Website UX to Boost Conversions
A focused one-hour video UX audit of your homepage with immediate wins identified.
- One-hour UX audit focused on your homepage
- Video walkthrough explaining all findings
- Assessment across 5 core UX strands (Relevance, Consistency, Usability, Navigation, Familiarity)
- Slide deck highlighting where your site could be losing sales
- Immediate actionable wins identified
- Covers desktop or mobile (one device type)
Homepage audit plus a full CRO review with 5 prioritised optimisation ideas.
- Everything in Homepage Audit
- Full CRO audit layer added to the UX review
- 5 prioritised CRO optimisation ideas for your growth roadmap
- Slide deck with structured findings across UX and CRO
- Video walkthrough covering both UX and conversion recommendations
- Covers desktop or mobile (one device type)
Complete buyer journey audit — homepage to checkout — with 10 CRO ideas and deep-dive recommendations.
- Everything in Boost Audit
- Full buyer journey audit: Home, Collection, Product, Cart and Checkout pages
- Blog post review included where time permits
- 10 prioritised CRO optimisation ideas for your growth roadmap
- Segment-level recommendations for each key page type
- Comprehensive slide deck and video walkthrough of all findings
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Key details about this service to help you decide. Generated by Zinn Hub, not the seller.
Value Position
Audit Scope
Deliverable Format
CRO Depth by Tier
Ecommerce Specialism
What You'll Receive
Full Description
Your website could be losing sales right now — and you might not even know why.
Conversion rate optimisation is widely regarded as delivering the highest ROI of any activity you can undertake on your website. Yet most e-commerce businesses overlook the fundamentals: font sizing, line spacing, navigation flow, collection page layout, and the dozens of other UX decisions that separate amateur sites from those that consistently convert. This audit changes that.
Zinn Digital is a London-based digital consultancy with over a decade of hands-on e-commerce experience. This is not theoretical knowledge — the team behind this service grew a UK retail business from a £5,000 start-up budget to a multi-million-pound annual turnover operation. That real-world experience informs every audit.
What is a UX Audit?
Every recommendation made by the top-performing e-commerce sites is deliberate. From the way collections are displayed to the micro-copy on your add-to-cart button, every element either helps or hinders conversion. A UX audit systematically identifies where your site is impeding its own primary purpose: to convert.
For every audit, five core UX strands are assessed:
— Relevance: does your content match what visitors expect to find?
— Consistency: does your design and messaging hold together across pages?
— Usability: can shoppers achieve their goal without friction?
— Navigation: is your site structure logical and intuitive?
— Familiarity: does your layout meet established e-commerce conventions?
These strands break down into a full set of heuristic evaluations — proven best-practice benchmarks that identify exactly where your site is falling short.
What You Receive
Depending on the tier you choose, you will receive a video walkthrough of the audit findings, a slide deck highlighting where your site is losing sales or lead generation opportunities, and a set of prioritised CRO improvement ideas to feed directly into your growth roadmap. Higher tiers extend the audit beyond the homepage to cover your full buyer journey — from collection pages through to checkout.
Who Is This For?
This service is ideal for Shopify and WordPress e-commerce store owners who are driving traffic but not seeing the sales they expect, business owners preparing for a site refresh who want data-informed direction, and marketing managers who need an independent expert perspective on site performance before investing further in paid or organic traffic.
If your site is leaking sales, this audit will find the holes — and tell you exactly how to plug them.
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Compare Packages
| Feature | Homepage Audit | Boost Audit | Premium Full Journey |
|---|---|---|---|
| Delivery Time | 2 days | 5 days | 7 days |
| Revisions | 0 | 0 | 0 |
| One-hour UX audit focused on your homepage | ✓ | ✕ | ✕ |
| Video walkthrough explaining all findings | ✓ | ✕ | ✕ |
| Assessment across 5 core UX strands (Relevance, Consistency, Usability, Navigation, Familiarity) | ✓ | ✕ | ✕ |
| Slide deck highlighting where your site could be losing sales | ✓ | ✕ | ✕ |
| Immediate actionable wins identified | ✓ | ✕ | ✕ |
| Covers desktop or mobile (one device type) | ✓ | ✓ | ✕ |
| Everything in Homepage Audit | ✕ | ✓ | ✕ |
| Full CRO audit layer added to the UX review | ✕ | ✓ | ✕ |
| 5 prioritised CRO optimisation ideas for your growth roadmap | ✕ | ✓ | ✕ |
| Slide deck with structured findings across UX and CRO | ✕ | ✓ | ✕ |
| Video walkthrough covering both UX and conversion recommendations | ✕ | ✓ | ✕ |
| Everything in Boost Audit | ✕ | ✕ | ✓ |
| Full buyer journey audit: Home, Collection, Product, Cart and Checkout pages | ✕ | ✕ | ✓ |
| Blog post review included where time permits | ✕ | ✕ | ✓ |
| 10 prioritised CRO optimisation ideas for your growth roadmap | ✕ | ✕ | ✓ |
| Segment-level recommendations for each key page type | ✕ | ✕ | ✓ |
| Comprehensive slide deck and video walkthrough of all findings | ✕ | ✕ | ✓ |
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Audit Your Website UX to Boost Conversions
Audit Your Website UX to Boost Conversions
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Frequently Asked Questions
Every audit covers five core UX strands: Relevance, Consistency, Usability, Navigation, and Familiarity. These break down into a full heuristic evaluation — best-practice benchmarks that identify where your site is impeding its ability to convert visitors. The Homepage tier focuses on your homepage; the Premium tier extends this across your full buyer journey from homepage through to checkout.
You will receive a video walkthrough of the audit findings and a slide deck summarising where your site is losing sales or lead generation opportunities, along with suggested improvements. The Boost and Premium tiers also include a set of prioritised CRO optimisation ideas to add directly to your growth roadmap.
Each audit covers one device type — either desktop or mobile. Please specify which you would like reviewed when you place your order. If you need both covered, feel free to reach out via the order chat to discuss the scope.
Simply provide your website URL and confirm whether you would like the audit conducted on the desktop or mobile version of your site. If your store requires a login to view certain pages, please share the necessary access details via the order chat. The more context you can give about your target customer and current conversion challenges, the more targeted the recommendations will be.
The experience behind this service is genuinely hands-on. Zinn Digital grew a UK e-commerce retail business from a £5,000 start-up budget to a multi-million-pound annual turnover — so the recommendations come from someone who has built and scaled a real online business, not just consulted on them.
These audits are professional consultancy deliverables — the findings and recommendations are what they are based on the audit. Revisions are not included as standard, but if something in the delivery is unclear or you have a follow-up question about a specific recommendation, please use the order chat and we will do our best to clarify.
This is a UX and CRO audit, not an SEO report. The focus is entirely on how your existing visitors experience your site and what is preventing them from converting — not on how to attract more traffic. The two disciplines complement each other: there is little value in driving more visitors to a site that is not built to convert them.
The audit is platform-agnostic — findings and recommendations apply regardless of whether your store is built on Shopify, WordPress (WooCommerce), or another e-commerce platform. The UX and CRO principles assessed are universal best practices.
Customer Reviews
See what our customers say about this Zinn
Worth every penny. Neil does an excellent job providing in-depth feedback on your site and its shortcomings. I hope to get some of these improvements done soon.
No one's better than Neil when it comes to UX/UI audits!
Neil is amazing! He went above and beyond to help us with our CVR. He checked our ads, website and analytics, and gave holistic advice, including branding! He's in real business, which means he knows exactly what he's talking about. Highly recommended.
The SEO Fairy is amazing. I'm very happy with the last two projects, thanks!!!
He was very clear and concise and gave me a lot to work on to not only improve SEO but also aesthetics. Highly recommended!
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