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At a Glance

Key details about this service to help you decide. Generated by Zinn Hub, not the seller.

Audit Scope

SEO + CRO Combined
Covers both search engine optimisation (technical, on-page, backlinks) and conversion rate optimisation (UX, checkout, CTAs) in a single audit — dual-discipline coverage in one engagement.

Deliverable Format

Video + PDF + Task List
You receive a 25+ minute video walkthrough, a 6-page PDF report, and a structured task list — giving you both an explained audit and a ready-to-action implementation checklist.

Platform Compatibility

Shopify & WordPress
Explicitly supports Shopify and WordPress stores, making it suited to ecommerce and content-driven sites on these two dominant platforms. Custom sites are also mentioned in the FAQs.

Turnaround Time

1-Day Delivery
The full audit — including speed test, heatmap analysis, conversion funnel review, and all deliverables — is promised within a single business day, making it suitable for time-sensitive projects.

What You'll Receive

Formats:
Digital Files
Video Recording
Written Report
Spreadsheet
Delivery Method:
Order Manager
Notes: All deliverables are sent directly through the order manager. You will receive: a screen-recorded video walkthrough (25+ minutes), a PDF audit report, a prioritised task list, an SEO report, and speed test results. Please ensure your website URL is shared at the start of the order so work can begin promptly.

Full Description

If your website or store is pulling in traffic but not converting visitors into customers, the problem is rarely the traffic itself — it is what happens after they land. This professional Conversion Rate Optimisation (CRO) and SEO audit identifies precisely what is holding your site back, then hands you a clear, prioritised action plan to fix it.

Based in London, Zinn Digital delivers comprehensive digital audits for Shopify, WooCommerce, WordPress, Wix, and custom-coded websites. Every audit combines two disciplines that are too often treated separately — search visibility and user experience — because ranking higher means nothing if visitors leave without buying.

**What the audit covers:**

On the SEO side, you receive a technical health check (speed, mobile performance, indexing, and sitemap), an on-page review of meta titles, descriptions, headings, and keyword usage, a content audit flagging duplicate content and missing alt tags, and a backlink and authority overview.

On the CRO side, the audit examines your desktop and mobile user experience, site layout and navigation, checkout process and cart abandonment points, trust signals, call-to-action placement and copy, and your full conversion funnel from awareness through to purchase.

Additionally, three concrete CRO optimisation ideas are developed specifically for your site, alongside heatmap analysis, form optimisation, and checkout process recommendations.

**What you receive:**

Every order includes a 25+ minute screen-recorded video walkthrough that talks you through each finding so nothing is left to guesswork, a professionally structured PDF report, a prioritised task list you can hand straight to a developer or work through yourself, an SEO report, and a speed test.

Higher tiers extend the audit to cover more pages of your website, making them the right fit for larger stores and content-heavy sites where conversion and SEO issues compound across multiple sections.

**Who this is for:**

This audit suits e-commerce store owners on Shopify or WooCommerce who are spending on ads but not seeing the returns, WordPress site owners who want to rank higher and turn more visitors into enquiries, and any business owner who knows something is off with their site but cannot pinpoint what.

Once your order is placed, simply share your website URL and any relevant context via the order chat. The audit is then carried out by hand — no automated tools presented as finished work — and delivered as a complete, ready-to-act package.

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Compare Packages

FeatureStarter AuditStandard AuditFull-Site Audit
Delivery Time3 days5 days7 days
Revisions012
6-page CRO & SEO audit (Shopify, WordPress, Wix, custom sites)
25+ minute screen-recorded video walkthrough
PDF report with prioritised findings
Actionable task list ready to hand to a developer
SEO report & website speed test
UX, CTA, checkout & conversion funnel analysis
12-page CRO & SEO audit — ideal for growing stores
PDF report with prioritised findings & task list
SEO report, speed test & heatmap analysis
5 bespoke CRO optimisation ideas for your site
Checkout process, form & conversion funnel deep-dive
20-page CRO & SEO audit — full site coverage
Detailed PDF report, prioritised task list & SEO report
Speed test, heatmap analysis & UX desktop/mobile review
8 bespoke CRO optimisation ideas across the full funnel
Backlink & authority analysis included

Portfolio

Examples of the seller's work related to this Zinn.

Deliver a Professional CRO & SEO Audit With Video Walkthrough

Deliver a Professional CRO & SEO Audit With Video Walkthrough

Extra Information

Perfect For

Best suited to:Shopify & WooCommerce store owners not seeing returns on ad spend, WordPress site owners wanting higher Google rankings, Businesses with traffic but low enquiry or sales rates, Anyone who suspects their site has UX or checkout issues

My Process

Step 1:You place your order and share your website URL via the order chat.
Step 2:A full manual audit is conducted covering both SEO and CRO across the agreed number of pages.
Step 3:A 25+ minute screen-recorded video walkthrough, PDF report, task list, SEO report, and speed test are compiled.
Step 4:All deliverables are sent through the order manager within the agreed delivery window.

Why Choose Me

Based in:London, England
What sets this apart:Every audit is conducted manually and covers both search engine optimisation and conversion rate optimisation together — not as separate reports stitched together, but as a unified analysis of why your site is underperforming and exactly what to do about it. The video walkthrough means you understand every recommendation, not just receive a list.

Frequently Asked Questions

The audit covers Shopify, WooCommerce, WordPress, Wix, and custom-coded websites. If you are unsure whether your platform is supported, send a message before ordering and we will confirm.

Very detailed. You receive a structured PDF with screenshots, clear explanations of each issue, and a prioritised task list so you know exactly what to fix first. The 25+ minute video walkthrough accompanies it so nothing is left ambiguous.

That is exactly the aim. The audit addresses technical SEO and on-page factors that affect how Google ranks your site, alongside UX and conversion elements that affect whether visitors become customers. Both sides are covered in every package.

The most important thing is your website or store URL. Any additional context — such as your target audience, current traffic sources, or specific pages you are concerned about — is helpful but not essential. Share these via the order chat once your order is placed.

No backend or admin access is required for the audit. The analysis is conducted from the front end of your site, supplemented by standard SEO and performance testing methods. You simply provide your URL.

The Starter Audit covers 6 pages, the Standard Audit covers 12 pages, and the Full-Site Audit covers 20 pages. If you have a smaller site, the Starter package is usually sufficient. Larger stores with multiple collection pages or a blog will benefit from the Standard or Full-Site tiers.

The task list and video walkthrough are designed to be self-explanatory, so you or your developer can work through the recommendations directly. If you would like further support implementing the changes, feel free to discuss this via the order chat.

The Starter package does not include a revision round as the deliverables are thorough by design, but the Standard and Full-Site packages include one and two revision rounds respectively. The Extra Revision add-on is also available for any package.

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