I Will Analyze Your Local Competitors and Deliver an Evidence-Based Intelligence Report for Any Service Business

What You Get

A comprehensive competitive intelligence report that shows you exactly why customers are choosing the business down the street — and what to do about it.

Deliverables:

• 30+ page evidence-based report delivered as a print-ready PDF

• 18 signals benchmarked against your competitors

• Executive summary with one headline finding, one number, one recommendation

• Composite Competitive Index (CCI) and Technical Quality Average (TQA) scores for every competitor

• Local Pack rank grid covering 10–15 money keywords in your market

• Review intelligence including velocity, sentiment, and response rate

• Conversion path teardown — click-to-call, forms, booking flow, CTAs

• Performance and security benchmarking (Core Web Vitals, SSL, HSTS, WAF, DNSSEC)

• 10 Monday Morning Actions ranked by impact ÷ effort

• 90-day execution roadmap with dependency mapping

• ROI modeling with conservative, base, and aggressive scenarios

• Risk register showing execution risks and mitigation steps

• Assumptions register — every assumption, its basis, and confidence level

• Full methodology appendix so you can verify every claim yourself

How It Works:

1. You share your business name, city, and 3 competitors

2. I run a passive public inspection across 18 signals — no scanning, no probing, no access to your systems

3. I compile the report and deliver it within the timeframe of your selected package

4. You get one revision round included at no extra cost

Data Sources and Tools Used:

All findings are independently verifiable. The report draws from:

• Google Lighthouse and PageSpeed Insights (performance, Core Web Vitals)

• BuiltWith and Wappalyzer (technology detection)

• SSL Labs and SecurityHeaders.com (SSL, HSTS, header security)

• Public DNS records and WHOIS (domain age, DNSSEC, SPF, DMARC)

• Google Business Profile and public review platforms (review velocity, sentiment)

• Meta Ad Library and public ad transparency tools (paid ad presence)

• Wayback Machine and public archives (historical changes)

Every finding is tagged [V] Verified, [E] Estimated, or [N] Not Verified. The reproducibility guide inside the report gives you the exact commands and URLs to re-run every measurement yourself.

Credentials and Background:

I have 14+ years of hands-on digital marketing experience, including agency-side work in local SEO, paid acquisition, and conversion optimization. I have delivered competitive intelligence and market research engagements for dental practices, medical clinics, law firms, home service businesses (HVAC, plumbing, roofing), and e-commerce brands across the United States. My 18-signal framework was built specifically to translate technical findings into business impact for non-technical owners — not to produce technical reports for engineers.

Industries Covered:

The framework is industry-agnostic and works for any local service business with a Google Business Profile and identifiable local competitors:

• Dental practices

• Medical clinics

• Law firms

• Home services (HVAC, plumbing, roofing, restoration)

• Real estate

• Personal injury

• Locksmiths

• E-commerce brands

If you are unsure whether your industry is covered, message me with your website before ordering and I will confirm.

Confidentiality and Data Handling:

Your business name, website, market details, and competitor names are treated as confidential. I do not publish, resell, or reuse client-specific findings for any other engagement. If your engagement involves sensitive competitive dynamics (medical, legal, financial services), I am happy to sign a mutual NDA before work begins — just request it when you place your order. All client data is deleted 90 days after final delivery unless you ask me to retain it for a follow-up engagement.

What Makes This Different:

• Evidence-based, not opinion-based. Every finding is tagged and reproducible.

• CMO-lens analysis. 14+ years of digital marketing experience means I translate technical gaps into revenue impact, not just list them.

• Actionable, not academic. The report ends with 10 ranked actions and a 90-day roadmap. Your team can start executing the same week.

• Built for owners, not CTOs. No jargon. Every finding includes a plain-language business implication.

Pricing:

See the packages section on this page for the three available tiers. Every tier delivers the full report structure — the difference is the number of competitors analyzed and the depth of the roadmap.

Who This Is For:

Business owners and marketing managers who want to understand why they are losing customers to competitors and what to fix first. Not for agencies reselling the report or buyers looking for a quick SEO hack.

Free Sample:

A full sample report is available — see the sample link on this page.

Delivery:

Delivered according to the package you select. One revision round included. No sales calls — 100% async.