I Will Optimise Your Site for Google, AI Search & Voice with SEO, GEO and AEO

Yes. Traditional SEO helps your pages rank on search engines for typed queries. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) ensure you appear in AI-generated answers, voice results and answer boxes — areas where traditional SEO alone has no direct influence. All three disciplines work together, and ignoring the newer two means leaving a rapidly growing share of search traffic unaddressed.

GEO focuses on structuring and presenting your content so that AI-powered tools — such as ChatGPT, Gemini and Bing AI — can read, interpret and cite your website when generating answers. Where traditional SEO targets Google's ranking algorithm, GEO targets the understanding layer of generative AI engines. The two approaches complement each other rather than compete.

AEO (Answer Engine Optimisation) is the practice of formatting your content so that AI tools, voice assistants and Google's AI Overviews surface it as a direct, trusted answer to a user's question. This involves FAQ and How-To schema, question-based keyword targeting and clear, authoritative content structure. It is increasingly important as more searches result in zero-click AI answers.

We create a curated mix of white-hat backlinks — including Web 2.0 posts and forum links — delivered in a drip-feed pattern to mimic natural link growth. Both dofollow and nofollow links are incorporated to ensure a balanced, organic-looking profile that adheres to Google's guidelines. The specific mix is determined after auditing your site's current link profile and needs.

No — and you should be wary of anyone who does. Google itself advises users to beware of SEO providers claiming to guarantee rankings, as search is an ongoing process influenced by many variables outside any provider's control. What we do guarantee is the application of best-practice, up-to-date SEO, GEO and AEO strategies executed with care and precision.

At a minimum, your website URL and the primary keywords or topics you want to rank for. If you have a Google Business Profile, access or login details are helpful. The more context you share about your business, target audience and competitors, the more precisely the strategy can be tailored. You can add all of this in the order requirements, and we will follow up via the order chat if anything else is needed.

You will receive a tailored action plan and strategy action plan outlining the work carried out and the recommended next steps, along with confirmation of the backlinks built and schema implemented. Higher tiers include competitor analysis reports. All deliverables are sent through the order manager.

We review one competitor (Boost) or two competitors (Premium) that are currently outranking you for your target terms. We identify the SEO, GEO and AEO signals they are winning on — such as backlink sources, schema usage, content structure and AI visibility — and incorporate those insights directly into your strategy and action plan.