Get more readers and higher book sales with professionally built Amazon KDP PPC campaigns — including keyword research, negative targeting, bid strategy, and performance reporting.
I Will Set Up and Manage Your Amazon KDP Book Advertising Campaigns
Full campaign build for one book — everything you need to go live with targeted KDP ads.
- PPC campaign setup for one book title
- Keyword research and selection
- Negative targeting implementation
- Bespoke bidding strategy configuration
- Product and audience targeting
- Initial performance report on delivery
Campaign build plus 30 days of active management, optimisation, and reporting.
- Everything in Launch Setup
- 30 days of active campaign management
- Ongoing bid adjustments to reduce ACOS
- Removal of non-performing and irrelevant keywords
- Weekly performance monitoring and updates
- End-of-period summary report with insights
Extended management with deeper optimisation across your full advertising account for sustained growth.
- Everything in Setup & Optimise
- 60 days of active campaign management
- Multi-campaign structure for broader reach
- Advanced product targeting and competitor targeting
- ROAS enhancement strategy throughout
- Comprehensive fortnightly reports with recommendations
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Value Position
Campaign Delivery
Free Management Period
Ad Strategy Scope
Tools Used
What You'll Receive
Full Description
If your book is sitting on Amazon without gaining the visibility it deserves, the right advertising campaign can change everything. This service delivers a complete, professionally managed Amazon KDP advertising solution — built specifically for authors who want more readers, better sales rank, and a lower cost per conversion.
Whether you are launching a new title or trying to breathe life into an existing one, every campaign is tailored to your book, your genre, and your budget. There is no one-size-fits-all approach here.
**What is included in every order:**
— Comprehensive analysis of your book and target market
— Bespoke PPC campaign setup customised to your budget
— In-depth keyword research to reach the right readers
— Negative targeting implementation to eliminate wasted spend
— Strategic listing optimisation recommendations for maximum impact
— Sophisticated bidding strategies calibrated for optimal performance
— ACOS reduction and ROAS improvement focus throughout
— Precise product targeting to surface your book to the most relevant audiences
— Efficient campaign structures designed to maximise conversions whilst minimising ad spend
— Regular performance reporting so you always know how your campaigns are performing
**How it works:**
Once you place your order, you will be guided through granting advertising access on Amazon Seller Central — a simple user permissions step. A full video tutorial is available if needed. From there, the campaign build begins: research, structure, targeting, and launch. You will receive clear reports and, where management is included, ongoing optimisation throughout the engagement period.
**Who this is for:**
This service is ideal for self-published authors on Amazon KDP — whether you are releasing your first title or managing a growing catalogue. It suits fiction and non-fiction authors alike, as well as publishers managing multiple books who need structured, data-driven advertising rather than guesswork.
**Why work with Zinn Digital:**
Based in London, Zinn Digital specialises in Amazon advertising and brings hands-on experience with KDP campaigns across a range of genres and categories. Premium industry tools including Helium 10 and Jungle Scout are used throughout the research and optimisation process. The focus is always on sustainable, measurable results — not vanity metrics.
Select the package that matches your current stage and budget, and let's get your book the audience it deserves.
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Compare Packages
| Feature | Launch Setup | Setup & Optimise | Full Growth Campaign |
|---|---|---|---|
| Delivery Time | 4 days | 34 days | 65 days |
| Revisions | 1 | 2 | 3 |
| PPC campaign setup for one book title | ✓ | ✕ | ✕ |
| Keyword research and selection | ✓ | ✕ | ✕ |
| Negative targeting implementation | ✓ | ✕ | ✕ |
| Bespoke bidding strategy configuration | ✓ | ✕ | ✕ |
| Product and audience targeting | ✓ | ✕ | ✕ |
| Initial performance report on delivery | ✓ | ✕ | ✕ |
| Everything in Launch Setup | ✕ | ✓ | ✕ |
| 30 days of active campaign management | ✕ | ✓ | ✕ |
| Ongoing bid adjustments to reduce ACOS | ✕ | ✓ | ✕ |
| Removal of non-performing and irrelevant keywords | ✕ | ✓ | ✕ |
| Weekly performance monitoring and updates | ✕ | ✓ | ✕ |
| End-of-period summary report with insights | ✕ | ✓ | ✕ |
| Everything in Setup & Optimise | ✕ | ✕ | ✓ |
| 60 days of active campaign management | ✕ | ✕ | ✓ |
| Multi-campaign structure for broader reach | ✕ | ✕ | ✓ |
| Advanced product targeting and competitor targeting | ✕ | ✕ | ✓ |
| ROAS enhancement strategy throughout | ✕ | ✕ | ✓ |
| Comprehensive fortnightly reports with recommendations | ✕ | ✕ | ✓ |
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Set Up and Manage Your Amazon KDP Book Advertising Campaigns


Set Up and Manage Your Amazon KDP Book Advertising Campaigns

Extra Information
Why Choose Me
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Frequently Asked Questions
You will be sent a dedicated email address to add as a user via the User Permissions section of your Amazon Seller Central account. You only need to grant access to the Advertising section — nothing else. If you are unsure how to do this, a step-by-step video tutorial will be provided.
Setup is the process of building your Amazon PPC campaigns from scratch — including keyword research, targeting, bid structure, and launch. Management is the ongoing process of monitoring live campaigns, analysing performance data, adjusting bids, removing non-performing keywords, and continuously working to lower your ACOS and improve results over time.
Sales cannot be guaranteed. What is delivered is targeted traffic, relevant clicks, and improved visibility. Whether a visitor converts to a buyer depends on factors outside advertising control — such as your book's cover, description, pricing, reviews, and category competition. The focus is always on driving the most relevant traffic possible at the most efficient cost.
Budget requirements vary depending on your book's genre, category, and competition level. There is no fixed minimum imposed here — the campaigns are built and optimised around whatever budget you set. If you are unsure where to start, this can be discussed via order chat before or after placing your order.
You will need to share your book's Amazon listing details and grant advertising access on Seller Central. Any relevant background about your target readers, genre, or prior advertising history is also helpful — the more context provided, the more precisely campaigns can be tailored.
A one-time setup can get campaigns live and running. However, ongoing management consistently improves results over time — non-performing keywords are removed, bids are refined, and spend efficiency increases. If you want the best possible ACOS and sustained sales growth, the Setup & Optimise or Full Growth Campaign packages are the stronger choice.
Helium 10 and Jungle Scout are used for keyword research, competitor analysis, and market insight. These are professional-grade tools that inform targeting decisions and help identify the search terms your ideal readers are actually using on Amazon.
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