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At a Glance

Key details about this service to help you decide. Generated by Zinn Hub, not the seller.

Audit Scope

Landing Pages, Funnels & Email Copy
The audit covers sales pages, cold email sequences, and landing pages — making it relevant across multiple funnel touchpoints, not just a single asset.

Deliverable Format

PDF Report + A/B Test Ideas (up to 8)
Every package includes a structured PDF report with prioritised action points and A/B test ideas, scaling from 2 ideas on Basic to 8 on Premium for deeper testing roadmaps.

CRO Approach

Copy-First (No Redesigns or Plugins)
This service focuses on message clarity, persuasion, and sales psychology rather than technical overhauls — suited to buyers who want conversion gains without development work.

Package Range

Basic to Premium | $170 Base | 3–7 Day Delivery
Upgrades unlock Heatmap Analysis (Boost) and UX, Funnel, Form, and Checkout Optimisation (Premium), giving buyers a clear path to deeper analysis as their needs grow.

What You'll Receive

Formats:
Written Report
Digital Files
Delivery Method:
Order Manager
Notes: Your audit will be delivered as a professionally formatted PDF report containing your conversion findings, prioritised copy recommendations, and A/B test ideas. All files are delivered through the order manager. If you have added the video walkthrough, this will be delivered as a cloud-linked recording within the extended delivery window.

Full Description

If your page is getting traffic but not converting, the problem is almost always the copy and the offer — not the design. This service delivers a deep, copy-first conversion rate optimisation (CRO) audit that pinpoints exactly where your message is losing buyers and what to do about it.

Zinn Digital is a London-based team combining seven years of direct response copywriting and sales experience with proven CRO principles. As ex-salespeople and conversion copywriters, we approach every audit the way a sharp salesperson would — finding the objections, the friction, and the missed persuasion moments that are quietly killing your results.

**What is included in every order:**

An in-depth conversion audit of your landing page, sales page, funnel, or cold email copy — reviewing your headline, offer clarity, value proposition, CTAs, and overall persuasion structure. You receive copy adjustments and specific rewrite recommendations grounded in sales psychology, urgency, and clarity principles. Everything is delivered in a clean, easy-to-read PDF action plan with prioritised recommendations so you know exactly what to fix first. A/B test ideas are included so you can begin testing straight away with confidence.

**How it works:**

1. Place your order and share your page URL, your target audience, your conversion goal, and any analytics access you have.
2. The team reviews your copy and funnel using proven conversion frameworks.
3. You receive your PDF audit report and copy recommendations within the agreed timeframe.
4. Review the deliverables — revisions are available on Standard and Premium tiers.

**Who this is for:**

Entrepreneurs, e-commerce brands, and service providers who are running paid or organic traffic to a page that is underperforming. If you are spending money to drive visitors and not seeing the conversions you expected, this audit will show you why — and what to do about it.

**Why Zinn Digital:**

Most CRO services focus on tools, heatmaps, and redesigns. We focus on your message first — because no amount of layout tweaking will save weak copy. Our background in direct sales means we understand buyer psychology at a practical level: what creates urgency, what removes doubt, and what finally gets someone to click. No bloated recommendations, no unnecessary redesigns. Just sharp, strategic guidance built around your specific offer and audience.

Choose the tier that matches your scope — from a focused entry audit to a full-funnel premium review — and get actionable results delivered fast.

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Compare Packages

FeatureBasic AuditBoost AuditPremium Audit
Delivery Time3 days5 days7 days
Revisions123
In-depth CRO audit of 1 landing page, sales page, or cold email
Up to 2 copy tweaks — headlines and CTAs reviewed and adjusted
2 prioritised A/B test ideas with rationale
CTA optimisation recommendations
Clear PDF action plan delivered to your inbox
Copy recommendations grounded in sales psychology
Everything included in the Basic Audit tier
4 prioritised CRO optimisation ideas (double the entry tier)
Heatmap analysis — identify where attention drops off
Deeper copy adjustments across headlines, body, and CTAs
Expanded PDF report with additional strategic recommendations
2 revisions on the delivered report and copy suggestions
Everything included in the Boost Audit tier
8 prioritised CRO optimisation ideas for maximum testing roadmap
Full user experience (UX) analysis across the page or funnel
Conversion funnel optimisation — end-to-end flow reviewed
Form optimisation and checkout process review
3 revisions on all deliverables for full confidence in recommendations

Portfolio

Examples of the seller's work related to this Zinn.

Audit Your Landing Page or Sales Funnel for Higher Conversions

Audit Your Landing Page or Sales Funnel for Higher Conversions

Extra Information

Why Choose Me

Background:7 years of direct response copywriting and sales experience
Approach:Copy-first CRO — we fix your message before touching your design. As ex-salespeople, we understand buyer psychology at a practical level: what creates urgency, what removes doubt, and what finally gets someone to convert.
Based In:London, England

My Process

Step 1 — Brief:Share your page URL, audience, goal, and any analytics access
Step 2 — Audit:We review your copy and funnel using proven conversion frameworks
Step 3 — Deliver:You receive your PDF report with prioritised recommendations and A/B test ideas
Step 4 — Refine:Use your included revisions to sharpen any recommendations before implementing

Perfect For

Who benefits most:Entrepreneurs driving paid traffic to an underperforming sales page, E-commerce brands with high traffic but low add-to-cart or checkout rates, Service providers whose landing pages generate visits but few enquiries, Marketers running cold email campaigns with poor open-to-reply rates, Founders preparing a new funnel before launch

Frequently Asked Questions

Please share your page URL(s), your target audience description, your primary conversion goal (e.g. sign-ups, purchases, bookings), and any analytics data or previous copy performance notes you have available. The more context you provide, the sharper the audit.

We audit landing pages, sales pages, cold email copy, and conversion funnels. If you are unsure whether your specific asset qualifies, send a message before ordering and we will confirm.

Strong copy speaks your customer's language — it addresses their objections, communicates your value clearly, and creates the momentum needed to act. Most conversion problems are message problems, not design problems. That is why we start with copy before anything else.

This service delivers the audit, recommendations, and A/B test ideas. Implementation of the copy changes and technical test setup is available as a custom extra — get in touch via order chat to discuss what is needed.

Each tier covers one primary page or asset. If you need a second page or email audited, you can add this via the additional page add-on at checkout.

You will receive a professionally formatted PDF report with your audit findings, copy recommendations, and prioritised action plan. An optional video walkthrough add-on is also available if you would prefer a guided explanation of the findings.

It is helpful but not always required. If you have access to analytics, heatmaps, or previous test data, sharing it will improve the depth of the audit — particularly for Boost and Premium tiers. Read-only access is all that is needed.

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