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The competitor analysis is heading in the right direction, but it could be more refined by focusing on truly relevant competitors. Some of the examples given are either not direct competitors or not located in the target area, which makes them less useful for strategic insights. The approach to content pillars is well-structured, but the initial recommendation to base them solely on marketing funnel categories felt a bit rigid and may not allow for the flexibility needed to create well-rounded content. The hashtag strategy could also use some adjustments—broad and vague hashtags won’t be as effective in reaching the right audience, and custom hashtags are no longer a strong tool for community-building. Additionally, the advice on adding hashtags to stories was based on outdated information, as the platform itself has clarified that they do not impact reach. Lastly, the color palette used in the Instagram strategy appears to differ from the brand’s established identity, and ensuring consistency here is crucial for maintaining a strong and recognizable presence. Given the level of expertise and the investment involved, I would have expected a more refined and up-to-date approach in some areas.

another incredible delivery from Stevie, thank you for you help

Excellent value for money and stevie provided me with a very detailed and actionable plan going forward on my social media

This was a great experience overall. I received many helpful insights on how to better grow my brand online. I will be implementing many of the suggestions provided. They were able to answer additional questions I had related to the presentation after I had received my order.

Stevie blew me away with his in depth knowledge and SWOT analysis of my new company. Before you dive into just “hiring a social media manager” get your facts first and start there. Actually- just start with Stevie. The insight is invaluable.

Thank you for such a wonderful experience. The initial meeting and well-put-together questionnaire were key in creating a fantastic, well-investigated layout report that will tremendously boost my social media growth.

Social Recipe are true experts in their field and will provide you with the insider information and direction to elevate your brand/company to the next level. Their delivery was overwhelming at first but they were more than willing to help address my questions and help me understand how to turn their analysis and strategy into action. Social Recipe helped me with a particularly tough nut to crack and I now feel equipped and prepared to execute a successful social media plan. I hope to work with them again very soon. A+, thanks team!

I did not know what to expect, and I was blissfully blown away to the point I could actually cry (with joy & releif). This was nothing short of exceptional and the level of detail, insights, suggestions, and data driven information was all beautifully presented. I have absolute clarity and now know exactly what to do moving forward to put myself in a stronger position to serve and engage with my audience.

I am a complete novice, so the report was an excellent balance of detail and simple instructions. It gave me complete confidence to implement my strategy. Thanks!!

Excellent experience, Stevie over delivered high quality guidance to help me start my brand the right way, deeply grateful!