Get a professional social media audit, content calendar, and tailored strategy from London-based storytelling experts with 15+ years in marketing, content creation, and brand growth across global and startup clients.
I Will Create Your Social Media Strategy and Content Plan
Account audit and 30-day content calendar for one platform.
- Full account audit for 1 social platform
- Bio optimisation review
- Reels review and performance notes
- 30-day content calendar (post types, formats, ideas, keywords)
- Seasonality calendar included
- Clear, actionable recommendations to reset and grow
40-page bespoke strategy with competitor analysis and influencer recommendations.
- Everything in Starter, plus a 40-page custom strategy document
- Target audience personas defined
- Content pillars established for your brand
- Competitor analysis (1 competitor researched)
- Influencer recommendations with outreach tips
- Visual guide and moodboards for brand consistency
100-page strategy across two platforms plus a 30-minute consultation call.
- Everything in Standard, scaled to 2 platforms
- 100-page fully custom strategy document
- Competitor analysis (2 competitors researched)
- Full influencer strategy with engagement guidance
- Visual direction and moodboards for both platforms
- 30-minute consultation call to review and align on the roadmap
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Key details about this service to help you decide. Generated by Zinn Hub, not the seller.
Value Position
Strategy Depth
Agency Background
Deliverable Type
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What You'll Receive
Full Description
Your social media presence deserves more than guesswork. Whether you are a brand just finding your feet online or an established business ready to scale, a clear, data-informed strategy is the difference between posting and actually growing.
We are Zinn Digital, a London-based creative and marketing studio with over 15 years of experience in social media strategy, content creation, and brand storytelling. We have worked with global organisations spanning media, entertainment, fashion, and e-commerce, as well as ambitious startups building their presence from the ground up. Every strategy we produce is built around your specific goals, your audience, and your platform — not a copy-paste template.
**What this service delivers:**
At the entry level, we conduct a thorough audit of your chosen social platform — reviewing your profile, bio, content performance, and Reels — and pair it with a structured 30-day content calendar. This calendar includes post types, content formats, content ideas, keywords, and a seasonality overview so you always know what to post and when.
For brands that need a fuller picture, our Standard tier delivers a 40-page bespoke strategy document. This includes everything in the audit plus defined target personas, content pillars, competitor analysis, influencer recommendations, and a visual guide with moodboards — everything you need to show up consistently and compellingly.
Our Expert tier steps up to a 100-page custom strategy covering two platforms, deeper competitor research, influencer strategy, visual direction, and a dedicated 30-minute consultation call to walk through the roadmap together and ensure you leave with complete clarity.
**How we work:**
Once your order is placed, we send you a focused questionnaire to understand your business, goals, and current activity. We then get to work building your strategy, keeping the order chat open throughout so you can ask questions or share additional context at any point.
**Who this is for:**
This service is ideal for solo creators, small businesses, growing brands, and marketing teams who know social media matters but want expert guidance on doing it right. If you are unsure whether your current efforts are working, this is precisely where to start.
Need coverage across more than two platforms or a bespoke multi-account solution? Reach out via the order chat and we will discuss what is possible.
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Compare Packages
| Feature | Starter | Standard | Expert |
|---|---|---|---|
| Delivery Time | 5 days | 14 days | 21 days |
| Revisions | 1 | 1 | 1 |
| Full account audit for 1 social platform | ✓ | ✕ | ✕ |
| Bio optimisation review | ✓ | ✕ | ✕ |
| Reels review and performance notes | ✓ | ✕ | ✕ |
| 30-day content calendar (post types, formats, ideas, keywords) | ✓ | ✕ | ✕ |
| Seasonality calendar included | ✓ | ✕ | ✕ |
| Clear, actionable recommendations to reset and grow | ✓ | ✕ | ✕ |
| Everything in Starter, plus a 40-page custom strategy document | ✕ | ✓ | ✕ |
| Target audience personas defined | ✕ | ✓ | ✕ |
| Content pillars established for your brand | ✕ | ✓ | ✕ |
| Competitor analysis (1 competitor researched) | ✕ | ✓ | ✕ |
| Influencer recommendations with outreach tips | ✕ | ✓ | ✕ |
| Visual guide and moodboards for brand consistency | ✕ | ✓ | ✕ |
| Everything in Standard, scaled to 2 platforms | ✕ | ✕ | ✓ |
| 100-page fully custom strategy document | ✕ | ✕ | ✓ |
| Competitor analysis (2 competitors researched) | ✕ | ✕ | ✓ |
| Full influencer strategy with engagement guidance | ✕ | ✕ | ✓ |
| Visual direction and moodboards for both platforms | ✕ | ✕ | ✓ |
| 30-minute consultation call to review and align on the roadmap | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Create Your Social Media Strategy and Content Plan
Create Your Social Media Strategy and Content Plan
Extra Information
Why Choose Me
My Process
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Frequently Asked Questions
Absolutely, this is precisely what this service is designed for. We assess your current assets, clarify your goals, and deliver a concise, actionable roadmap to drive real business results and increase your brand value through social media.
After purchase, we send you a short questionnaire to learn about your business, goals, and current social media activity. We then keep the order chat open throughout so you can share anything additional or ask questions as we work. For Standard and Expert tiers, we also schedule a brief alignment call before diving in.
We need your social media handle(s), a brief overview of your business and target audience, any goals you have in mind, and access to any relevant brand assets or guidelines. The more context you share, the more tailored your strategy will be.
The Starter package is a focused reset — ideal for brands early in their social media journey. The Standard package is a detailed, tailored 40-page strategy for one platform, including personas, competitor research, and influencer recommendations. The Expert package expands this to a 100-page strategy covering two platforms, deeper competitor analysis, and a 30-minute consultation call.
Yes, one round of revisions is included across all tiers. Revisions cover focused adjustments such as refinements to visual identity direction, content framing, or calendar structure. We will always do our best to ensure you are satisfied with the final deliverable.
The Standard and Expert packages identify example influencers relevant to your brand and provide guidance on how to engage with them effectively. Outreach itself is not included within this service, but we do offer a separate influencer outreach service if that is something you need.
The strategy is built to be practical and executable. We provide recommendations on easy-to-use tools to help you implement the plan. If you would like us to handle execution as well, we are happy to discuss that as a separate arrangement via the order chat.
The Expert tier covers two platforms as standard. If you need coverage across additional platforms or have multiple accounts requiring a bespoke solution, please get in touch via the order chat before placing your order so we can discuss the right scope for you.
Customer Reviews
See what our customers say about this Zinn
The competitor analysis is heading in the right direction, but it could be more refined by focusing on truly relevant competitors. Some of the examples given are either not direct competitors or not located in the target area, which makes them less useful for strategic insights. The approach to content pillars is well-structured, but the initial recommendation to base them solely on marketing funnel categories felt a bit rigid and may not allow for the flexibility needed to create well-rounded content. The hashtag strategy could also use some adjustments—broad and vague hashtags won't be as effective in reaching the right audience, and custom hashtags are no longer a strong tool for community-building. Additionally, the advice on adding hashtags to stories was based on outdated information, as the platform itself has clarified that they do not impact reach. Lastly, the colour palette used in the Instagram strategy appears to differ from the brand's established identity, and ensuring consistency here is crucial for maintaining a strong and recognisable presence. Given the level of expertise and the investment involved, I would have expected a more refined and up-to-date approach in some areas.
Another incredible delivery from Stevie, thank you for your help.
Excellent value for money and Stevie provided me with a very detailed and actionable plan going forward on my social media.
This was a great experience overall. I received many helpful insights on how to better grow my brand online. I will be implementing many of the suggestions provided. They were able to answer additional questions I had related to the presentation after I had received my order.
Stevie blew me away with his in-depth knowledge and SWOT analysis of my new company. Before you dive into just "hiring a social media manager", get your facts first and start there. Actually, just start with Stevie. The insight is invaluable.
Thank you for such a wonderful experience. The initial meeting and well-put-together questionnaire were key in creating a fantastic, well-investigated layout report that will tremendously boost my social media growth.
Social Recipe are true experts in their field and will provide you with the insider information and direction to elevate your brand/company to the next level. Their delivery was overwhelming at first, but they were more than willing to help address my questions and help me understand how to turn their analysis and strategy into action. Social Recipe helped me with a particularly tough nut to crack and I now feel equipped and prepared to execute a successful social media plan. I hope to work with them again very soon. A+, thanks team!
I didn't know what to expect, and I was blissfully blown away to the point I could actually cry (with joy and relief). This was nothing short of exceptional, and the level of detail, insights, suggestions and data-driven information was all beautifully presented. I have absolute clarity and now know exactly what to do moving forward to put myself in a stronger position to serve and engage with my audience.
I'm a complete novice, so the report was an excellent balance of detail and simple instructions. It gave me complete confidence to implement my strategy. Thanks!
Excellent experience, Stevie over-delivered high-quality guidance to help me start my brand the right way, deeply grateful!
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