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At a Glance

Key details about this service to help you decide. Generated by Zinn Hub, not the seller.

Experience Level

15 Years in Marketing & Advertising
The provider brings deep industry expertise with client work featured in major publications including The New York Times and Billboard.

Strategy Deliverables

Full Audit + Positioning + Mockups + Templates
Goes beyond planning docs — buyers receive visual and editorial guidelines, feed post templates, and story templates alongside the strategy deck.

Competitive Research

2–3 Competitors Analysed (by package)
Basic and Boost packages cover 2 competitors; Premium upgrade extends this to 3, informing positioning and content differentiation.

Scope Boundaries

Strategy & Visuals Only — No Caption Writing
This service covers content structure, guidelines, and mockups but explicitly excludes copywriting, so buyers needing captions should plan for a separate resource.

What You'll Receive

Formats:
Digital Files
Written Report
Delivery Method:
Order Manager
Notes: Your completed social media content strategy deck and all associated files will be delivered through the order manager. You will receive a notification when everything is ready to download. Files are typically provided as a PDF presentation and may include editable template mockups depending on your package.

Full Description

Your social media presence deserves more than a rough posting schedule. This service delivers a structured, professional content strategy deck that gives you the clarity, positioning, and visual direction to show up consistently and compellingly across your chosen platforms.

With 15 years of experience in marketing and advertising — and creative work featured in publications including The New York Times, Billboard, It's Nice That, Maekan, We Heart, and Art Africa — this is not a generic template job. Every strategy is built around your specific business, goals, and audience.

**What you receive**

Depending on your chosen package, the strategy deck and deliverables include: an audit of your current page or channel presence, competitive research on key rivals in your space, target audience research and persona insights, social media positioning guidance, seasonality and content planning calendar, goals and KPIs framework, visual and editorial guidelines, and feed post and story mockups to illustrate the recommended direction.

Caption writing is not included in this service — the focus is firmly on strategy, structure, and visual direction.

**How it works**

Once your order is placed and you share the required background information about your business, brand, campaign objectives, and any existing assets, the work begins. The strategy is tailored to your platforms, audience, and goals — not copied from a shelf. If anything further is needed, you will be contacted via the order chat.

**Who this is for**

This service is ideal for brands, businesses, creators, and agencies who want a clear, cohesive social media strategy rather than ad hoc content decisions. Whether you are launching a new presence, refreshing an existing one, or trying to align a team around a consistent creative direction, this gives you a professional foundation to work from.

**Why this seller**

Fifteen years of hands-on marketing and advertising experience means this strategy is grounded in real creative and commercial practice — not theory alone. The combination of editorial, visual, and strategic thinking is rare, and the work has been recognised by some of the most respected publications in culture, design, and business.

Not sure which package suits you? A bespoke offer is always possible — reach out via the order chat before purchasing if you have specific requirements.

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Compare Packages

FeatureStarterStandardPremium
Delivery Time7 days10 days14 days
Revisions000
Audit of your current page or channel presence
Competitive research: 2 competitors analysed
Target audience research and insights
Goals and KPIs framework
Seasonality and content planning calendar
Covers 2 social media platforms
All Starter deliverables included
Social media positioning guidance
Visual and editorial guidelines
Feed post mockups to illustrate recommended direction
Story template mockups
All Standard deliverables included
Expanded competitive research: 3 competitors analysed
Comprehensive positioning and content strategy deck
Full visual and editorial guidelines suite
Complete feed post and story mockup set

Portfolio

Examples of the seller's work related to this Zinn.

Create Your Social Media Content Strategy & Visual Mockups

Create Your Social Media Content Strategy & Visual Mockups

Extra Information

Why Choose Me

Experience:15 years in marketing and advertising
Recognition:Creative and client work featured in The New York Times, Billboard, It's Nice That, Maekan, We Heart, and Art Africa, among others.
Approach:Every strategy is built specifically around your business, goals, and audience — not recycled from a generic template. Strategic thinking is paired with real creative expertise.

My Process

Step 1 — Brief & Discovery:You share detailed information about your business, brand, goals, audience, and existing presence.
Step 2 — Audit & Research:Your current channels are evaluated, competitors are analysed, and your target audience is researched.
Step 3 — Strategy & Visual Direction:Positioning, content planning, editorial and visual guidelines are developed into a cohesive strategy deck.
Step 4 — Mockups & Delivery:Mockups for feed posts and stories (Standard and Premium) illustrate the recommended direction. The full deck is delivered via the order manager.

Perfect For

Who benefits most:Brands launching a new social media presence; Businesses refreshing or repositioning an existing presence; Creators wanting a structured and cohesive content direction; Agencies needing a strategy deck to present to clients; Teams who need a shared creative framework to post consistently

Frequently Asked Questions

Yes — to produce a strategy that is genuinely tailored to you, you will need to share key information about your business, brand, target audience, campaign objectives, and any existing social media presence or assets. The more context you provide, the stronger the output. You will be prompted to submit this information after purchase, and if anything further is needed, you will be contacted via the order chat.

No. This service focuses entirely on strategy, positioning, visual direction, and mockups. Caption writing and ready-to-publish content are not part of any package. The deliverable is a professional strategy deck and visual direction guide that empowers you or your team to create content consistently.

All packages cover two platforms of your choice. Please specify which platforms are most relevant to your business when submitting your requirements after purchase.

Competitors are researched to understand their positioning, content approach, and visual identity in the context of your market. This informs your own positioning and helps identify opportunities. The Starter and Standard packages cover 2 competitors; the Premium package covers 3.

Revisions are not included in any package as standard. The strategy is built on the detailed information you provide upfront, so clear and thorough requirements make a significant difference to the outcome. If you have specific concerns after delivery, please raise them via the order chat.

Yes. If none of the packages quite match what you are looking for, a bespoke offer is always possible. Please reach out via the order chat before purchasing to discuss your specific requirements.

The completed strategy deck and all associated files are delivered directly through the order manager on the platform. You will receive a notification when everything is ready, and you can download your files from there.

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Great working with Neil! Highly recommend!

It was great working with Neil! I felt he cared about our project and was able to take us one step further in our vision.

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Create You Social Media Content Strategy

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