Brand Positioning + Competitor Analysis + Audience Persona + Content Pllars + Engagement Tactics | Social Media Manager and Strategist
create a successful social media strategy
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Value Position
Strategy Depth
Platform Coverage
Agency Background
Turnaround Time
Full Description
We're Zinn Digital ™, social media marketing specialists based in London, England, with 11 years of experience helping clients' marketing initiatives. Throughout our career, we've worked with both small businesses and global brands like Canon, P&G, and Perfetti Van Melle. If you're ready to build a strategy that aligns with your audience and goals, you're in the right place.
Packages include:
Brand Positioning: Define what sets you apart and how to communicate it clearly.
Social Media Audit: Evaluate your current platform(s) to identify strengths and areas for improvement.
Audience Persona: Gain valuable insights into your target audience's preferences, behaviours, and demographics.
Competitor Research: Stay one step ahead by identifying competitor strategies and gaps you can fill.
Content Pillars & Themes: Receive tailored content pillars, themes, keywords, and a hashtag strategy.
Engagement Tactics: Learn how to increase saves, shares, and comments without relying on trends.
Add-Ons:
Visual Guideline: Get a curated colour palette, font suggestions, and mood board for visual consistency.
Influencer Guide: Learn how to identify and collaborate with aligned creators.
Please contact us before placing your order.
This Zinn Will Include (For One Platform)
Brand Positioning + Competitor Analysis + Audience Persona + Content Pllars + Engagement Tactics
Delivery: 10 days
Revisions: None
Includes:
• Page/channel evaluation
• Seasonality calendar
• Number of Platforms: 1
• Competitors researched: 2
• Target audience research
• Goals and KPIs
Upgrade Options
Choose an upgrade addon to get more features:
| Feature | Basic | Boost Upgrade | Premium Upgrade |
|---|---|---|---|
| Delivery | 10 days | 14 days | 21 days |
| Revisions | None | None | None |
| Page/channel evaluation | ✓ | ✓ | ✓ |
| Seasonality calendar | ✓ | ✓ | ✓ |
| Number of Platforms | 1 | 2 | 3 |
| Competitors researched | 2 | 2 | 3 |
| Target audience research | ✓ | ✓ | ✓ |
| Goals and KPIs | ✓ | ✓ | ✓ |
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Extra Information
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Frequently Asked Questions
Before I start, I'll send you an initial questionnaire to get to know your business. I’d like you to provide some information about your business, your goals, and any specific competitors you'd like me to analyze. Then, I'll gather all the information I need, and start working on your strategy.
A social media strategy is a road map that outlines how a brand or company plans to use social media platforms to achieve specific goals. It includes identifying target audiences, selecting appropriate social media channels, and developing content and engagement tactics to reach the target audience.
Your goal might be to increase sales, raise brand awareness, or sell products, for example. A social media strategy will detail how your business will use social media to achieve this goal. It will include what platforms to use, what type of posts to create, when to post, and audience to target.
Absolutely, you've the flexibility to choose which social media platforms to include in your strategy based on your business objectives, target audience, and the nature of your products or services. If you're unsure, I can recommend the best platforms for your business based on my initial analysis.
The visual guide includes a detailed direction on the visual elements of your social media posts. It covers color schemes, fonts, types of imagery to use, and overall aesthetic direction for an appealing presence.
I only identify examples of influencers you can potentially reach and provide you tips on how to identify influencers, set goals, budget, and collaborate.
Yes, I work with small businesses, start-ups and global brands from all over the world in almost every industry! However, I will not work with or promote products that may be harmful to health or accounts that promote hatred, racism or sexism.
Customer Reviews
See what our customers say about this Zinn
With very little to go on, Ece brought a wealth of knowledge in her product for us. Even in our narrow niche, he was able to do some great work that gave us fresh insight into our market.
Ece delivered outstanding work with impeccable professionalism and strategic acumen, paying close attention to every detail. Working with her was a breeze; he displayed excellent responsiveness and a deep understanding of our needs. Highly recommend!
Working with Ece was easy, and the strategy he delivered was well thought out and researched.
I really appreciated the level of detail that Ece put into the social media report. It was very thoughtful, visually nice to look at and gave me great feedback. I now have a better understanding of what I might want to do social media-wise moving forward and I have a better idea of what to look for to create more brand awareness and potentially get more clients.
Ece Karagoz truly EXCEEDED my expectations. Always professional, pays attention to detail, and easy to communicate. I highly recommend working with her.
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