Stop guessing on social media. Get a comprehensive, brand-tailored strategy — complete with graphic templates, content frameworks, hooks, and a full 12-month action plan — built by a seasoned communication consultant.
I Will Create a Complete One-Year Social Media Strategy for Your Brand
A complete one-year social media strategy covering two platforms and three competitors, with all core frameworks and templates included.
- Full 80–100 page social media strategy document with 12-month action plan
- Evaluation of your existing pages or channels
- Seasonality calendar aligned to your business
- 2 platforms covered, 3 competitors researched
- Target audience research and dream-customer targeting exercise
- Customised graphic templates for carousels and stories (brand-matched)
Everything in Enlight, expanded to cover more platforms and a deeper competitive landscape — ideal for growing brands ready to scale.
- Everything included in the Enlight package
- 4 platforms covered instead of 2
- 6 competitors researched instead of 3
- Extended Reels guide covering all four content types with weekly posting schedule
- 260-hook document for Reels and Carousels included
- Virality pillars document with worked content examples
The full-scope strategy experience — maximum platform coverage, broadest competitor analysis, fast-tracked delivery, and every supporting resource included.
- Everything included in the Amplify package
- Up to 6 platforms covered
- 10 competitors researched for a comprehensive market overview
- Priority project handling with dedicated onboarding consultation
- Full suite of bonus documents: hooks, virality pillars, and targeting exercise
- Customised graphic templates for all covered platforms
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Value Position
Strategy Depth
Platforms Covered
Content Tools Included
Delivery Timeline
What You'll Receive
Full Description
Most businesses post on social media and wonder why nothing sticks. The problem is almost never effort — it is the absence of a real strategy. This service gives you exactly that: a professionally crafted, end-to-end social media strategy designed to build your online presence, attract the right audience, and create a genuine path to revenue.
You will receive a comprehensive strategy document — typically 80 to 100 pages — covering everything you need to show up consistently, purposefully, and effectively for a full year. After 12 months it is good practice to review your insights and refresh the approach, but the foundations you receive here are built to last well beyond that.
Here is what is included in every package:
A complete social media strategy with a structured 12-month action plan, tailored specifically to your brand, goals, and audience. This is not a generic template — it is built around your business.
A seasonality calendar so your content aligns with the moments that matter most to your audience throughout the year.
A thorough evaluation of your existing pages or channels, identifying what is working, what is not, and where the real opportunities lie.
Competitor research so you understand the landscape you are operating in and how to differentiate your brand effectively.
Deep target audience research, including a dedicated exercise to help you identify and attract your dream followers and ideal customers with precision.
A set of customised graphic templates — designed to match your brand identity including your logo, colours, and fonts — for carousels and stories. These are built so you can update the copy and images yourself, giving you complete creative independence.
A step-by-step Reels guide covering four content types that consistently perform well, with clear guidance on how many Reels and carousels to post each week and the optimal times to publish them.
A virality pillars document with examples showing how to structure content that maximises reach and shareability.
A curated collection of 260 hooks for Reels and Carousels — one of the most practical resources you will use again and again.
This strategy is built by Luca, an investigative journalist and communication consultant with over 10 years of experience working with major clients across Italy, the United States, and the United Kingdom. His background in journalism means every strategy is rooted in storytelling that genuinely connects — because, as he puts it, the real question is not how people move, but what moves them.
Whether you are an established brand looking to sharpen your approach or a startup still finding your voice, this service is built to meet you where you are and give you a clear, actionable roadmap forward.
If you have no existing branding or are at the very beginning of your journey, please reach out before ordering — Luca will work with you to determine exactly what is needed to achieve the best outcome.
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Compare Packages
| Feature | Enlight | Amplify | Dominate |
|---|---|---|---|
| Delivery Time | 21 days | 28 days | 35 days |
| Revisions | 1 | 2 | 3 |
| Full 80–100 page social media strategy document with 12-month action plan | ✓ | ✕ | ✕ |
| Evaluation of your existing pages or channels | ✓ | ✕ | ✕ |
| Seasonality calendar aligned to your business | ✓ | ✕ | ✕ |
| 2 platforms covered, 3 competitors researched | ✓ | ✕ | ✕ |
| Target audience research and dream-customer targeting exercise | ✓ | ✕ | ✕ |
| Customised graphic templates for carousels and stories (brand-matched) | ✓ | ✕ | ✕ |
| Everything included in the Enlight package | ✕ | ✓ | ✕ |
| 4 platforms covered instead of 2 | ✕ | ✓ | ✕ |
| 6 competitors researched instead of 3 | ✕ | ✓ | ✕ |
| Extended Reels guide covering all four content types with weekly posting schedule | ✕ | ✓ | ✕ |
| 260-hook document for Reels and Carousels included | ✕ | ✓ | ✕ |
| Virality pillars document with worked content examples | ✕ | ✓ | ✕ |
| Everything included in the Amplify package | ✕ | ✕ | ✓ |
| Up to 6 platforms covered | ✕ | ✕ | ✓ |
| 10 competitors researched for a comprehensive market overview | ✕ | ✕ | ✓ |
| Priority project handling with dedicated onboarding consultation | ✕ | ✕ | ✓ |
| Full suite of bonus documents: hooks, virality pillars, and targeting exercise | ✕ | ✕ | ✓ |
| Customised graphic templates for all covered platforms | ✕ | ✕ | ✓ |
Portfolio
Examples of the seller's work related to this Zinn.
Create a Complete One-Year Social Media Strategy for Your Brand
Create a Complete One-Year Social Media Strategy for Your Brand
Extra Information
Why Choose Me
Perfect For
My Process
Frequently Asked Questions
To build a strategy that is truly tailored to your brand, it helps to have your brand guidelines (logo, colours, fonts), any existing social media handles, a brief overview of your business and goals, and any competitor brands you are aware of. The more context you share, the more targeted the strategy will be. If you are unsure what to send, simply start a conversation after ordering and Luca will guide you through it.
Absolutely. If you do not yet have established branding or a clear direction, please send a message before placing your order. Luca will assess where you are and agree on the right approach to ensure the strategy is built on a solid foundation, even if some elements need to be developed as part of the process.
The strategy is built as a 12-month action plan. After that point it is advisable to review your performance insights and potentially refresh elements of the approach — but the core frameworks, templates, hooks, and audience research you receive remain relevant and usable well beyond the first year.
The Enlight package covers two platforms of your choice. The Amplify package extends this to four platforms, and the Dominate package covers up to six. Luca works across the major platforms and will advise on which are the strongest fit for your business and audience.
No. The customised templates are designed specifically so that you can update the copy and images yourself without needing a designer. They are matched to your brand identity — logo, colours, and fonts — so everything looks consistent and professional from day one.
Once you receive your strategy, you can request revisions via the order chat. Each package includes a set number of revision rounds (listed in the package details). Revisions cover adjustments to the existing content based on your feedback — they do not cover entirely new briefs or scope changes.
All documents, templates, and supporting materials will be delivered through the order manager. You will receive everything you need in one clear, organised delivery. If you have any questions about a specific deliverable, Luca is available via the order chat throughout the process.
This particular service focuses entirely on strategy, templates, and supporting frameworks. Luca does offer related services in social media management and design — feel free to explore the other listings to find the right combination for your needs.
Customer Reviews
See what our customers say about this Zinn
It was really nice working with him; he delivered two strategies in eight days. All were very detailed and easy to read. He even translated them into Dutch :)
Luca truly exceeded expectations with his exceptional attention to detail and thinking. The strategy he delivered proves so much depth of knowledge, I'm literally in awe. Kudos to you!
ITA: Veramente un prodotto di 5 Stelle! Luca ci ha dimostrato di aver assimilato tutte le informazioni che gli abbiamo fornito e, in cambio, ci ha consegnato un prodotto personalizzato (Un Piano Strategico per le nostre pagine dei Facebook, Instagram e TikTok) creato con grande impegno, tempo e cura. La quantità e la qualità dei dettagli utili sono inestimabili. È altamente consigliato! ENG: Truly a 5-Star Product! Luca has shown us that he absorbed all the information given, and in return, delivered a personalized product (A Strategy Plan for our Facebook, Instagram, and TikTok pages) that was created with a great level of time, effort, and care. The amount and quality of useful details given is invaluable! Highly Recommended!
He is very professional and the content he delivers is detailed.
Luca did an excellent job. Precise, detailed and very kind from start to finish. Timely and meticulous delivery.
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