Turn more visitors into customers with a detailed conversion rate optimisation audit — including copy rewrites, design samples, UX analysis, and actionable SEO insights from a 30-year CRO specialist.
I Will Deliver a Professional CRO Audit for Your Website or Shopify Store
A complete 3-page CRO audit with copy rewrites, design samples, and actionable optimisation guidance.
- CRO audit across 3 key pages
- 10 prioritised CRO optimisation ideas
- Copy rewrites and design samples included
- Heatmap analysis and UX analysis
- Conversion funnel and CTA optimisation
- Form optimisation and SEO insights
Everything in Core, expanded in scope and depth with the Boost Upgrade for larger or more complex sites.
- Everything included in the Core Audit
- Boost Upgrade scope — broader page coverage and deeper analysis
- Extended copy rewrites across additional key pages
- Enhanced design sample examples with detailed reasoning
- Deeper conversion funnel and UX analysis
- Priority order handling and comprehensive reporting
The full-service audit including A/B testing strategy and checkout process optimisation for maximum conversion impact.
- Everything included in the Boost Audit
- A/B testing strategy and recommendations
- Checkout process optimisation (ideal for e-commerce and Shopify)
- Full Premium Upgrade scope — maximum depth and page coverage
- Detailed implementation guidance for design and development teams
- Comprehensive CRO roadmap with prioritised action plan
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Audit Depth
Experience Level
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What You'll Receive
Full Description
More traffic alone will not grow your revenue. What converts visitors into customers is a website built around proven conversion principles — the right copy, the right layout, the right calls to action. That is exactly what this audit delivers.
With over 30 years in conversion rate optimisation and experience across more than 30,000 websites — spanning e-commerce, Shopify, B2B, and lead generation — this audit goes far beyond a generic checklist. Every report includes professionally rewritten copy, real design samples, and in-depth reasoning, so your team understands not just what to change, but why it matters and precisely how to do it.
**What Is Included in Every Audit**
Each CRO audit covers your key pages in forensic detail:
• Full CRO audit with 10 prioritised optimisation ideas
• Professionally rewritten copy for your pages
• Design samples and layout improvement examples
• Heatmap analysis to understand where visitors focus and drop off
• User experience (UX) analysis across the customer journey
• Conversion funnel optimisation — identifying where prospects leak out
• Call-to-action (CTA) optimisation — wording, placement, and design
• Form optimisation to reduce abandonment and friction
• SEO insights woven throughout the audit
**How the Process Works**
Once your order is placed, share your website URL and any context about your goals, target audience, or known problem areas. The audit is then conducted by an experienced CRO specialist — not a junior analyst or automated tool — and delivered as a detailed, structured report. If anything further is needed, communication continues via order chat throughout.
**Who This Is For**
This service is ideal for Shopify store owners, e-commerce brands, B2B companies, SaaS businesses, and any website owner who is already receiving traffic but not seeing the conversions to match. If your bounce rate is high, your cart abandonment is stubborn, or your lead forms are underperforming, this audit will identify exactly what is holding you back and how to fix it.
**Why This Audit Is Different**
Many CRO reports offer surface-level observations. This one delivers copy you can use, designs your developer can implement, and explanations your whole team can act on — no guesswork, no vague recommendations. The focus is always on measurable improvement to your bottom line, grounded in three decades of real-world conversion expertise and thousands of completed projects.
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Compare Packages
| Feature | Core Audit | Boost Audit | Premium Audit |
|---|---|---|---|
| Delivery Time | 4 days | 6 days | 8 days |
| Revisions | 0 | 0 | 0 |
| CRO audit across 3 key pages | ✓ | ✕ | ✕ |
| 10 prioritised CRO optimisation ideas | ✓ | ✕ | ✕ |
| Copy rewrites and design samples included | ✓ | ✕ | ✕ |
| Heatmap analysis and UX analysis | ✓ | ✕ | ✕ |
| Conversion funnel and CTA optimisation | ✓ | ✕ | ✕ |
| Form optimisation and SEO insights | ✓ | ✕ | ✕ |
| Everything included in the Core Audit | ✕ | ✓ | ✕ |
| Boost Upgrade scope — broader page coverage and deeper analysis | ✕ | ✓ | ✕ |
| Extended copy rewrites across additional key pages | ✕ | ✓ | ✕ |
| Enhanced design sample examples with detailed reasoning | ✕ | ✓ | ✕ |
| Deeper conversion funnel and UX analysis | ✕ | ✓ | ✕ |
| Priority order handling and comprehensive reporting | ✕ | ✓ | ✕ |
| Everything included in the Boost Audit | ✕ | ✕ | ✓ |
| A/B testing strategy and recommendations | ✕ | ✕ | ✓ |
| Checkout process optimisation (ideal for e-commerce and Shopify) | ✕ | ✕ | ✓ |
| Full Premium Upgrade scope — maximum depth and page coverage | ✕ | ✕ | ✓ |
| Detailed implementation guidance for design and development teams | ✕ | ✕ | ✓ |
| Comprehensive CRO roadmap with prioritised action plan | ✕ | ✕ | ✓ |
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Deliver a Professional CRO Audit for Your Website or Shopify Store
Deliver a Professional CRO Audit for Your Website or Shopify Store
Extra Information
Why Choose Me
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My Process
Frequently Asked Questions
This audit is built on 30+ years of conversion rate optimisation experience across more than 30,000 websites. Rather than a surface-level automated report, you receive professionally rewritten copy, real design examples, and detailed explanations your team can act on immediately. The focus is always on measurable ROI improvement, not generic recommendations.
The Core Audit is delivered within 4 days. The Boost and Premium tiers allow slightly more time to ensure the additional depth and scope are covered thoroughly. If you need your audit sooner, the Extra Fast Delivery add-on is available to reduce turnaround time.
This service focuses on the strategy, analysis, and guidance — the audit itself, copy rewrites, layout recommendations, and design examples. Your designer or developer then implements those changes. This separation is intentional: effective CRO requires an objective specialist eye, separate from the implementation process.
Once your order is placed, simply share your website URL and any relevant context — your goals, target audience, known pain points, or pages you are most concerned about. If read-only access or specific login credentials are needed for deeper analysis, please provide those too. Anything further will be requested via order chat.
The Core Audit covers 3 key pages of your choosing — typically your homepage, a key landing or product page, and your primary conversion page (checkout, contact form, or lead capture). The Boost and Premium tiers extend this coverage further. Please indicate which pages matter most when you place your order.
Yes. Whilst Shopify is a specialism, the audit is equally applicable to any e-commerce platform, B2B website, SaaS product page, or lead generation site. The CRO principles and deliverables are platform-agnostic and always tailored to your specific site and goals.
CRO is the systematic process of increasing the percentage of website visitors who take a desired action — making a purchase, filling in a form, or becoming a lead. It involves analysing how users behave on your site, identifying friction points, and making evidence-based improvements to design, copy, and user flow.
Absolutely. Feel free to reach out via the platform's messaging system before ordering. Sharing your goals and any specific concerns upfront helps ensure the audit is focused on exactly what matters most to your business.
Customer Reviews
See what our customers say about this Zinn
Excellent CRO audit with detailed feedback and specific recommendations. Neil knows his stuff and it shows. Very thorough and helpful audit.
Neil's CRO audit was great. It gave us excellent insight into our Shopify site and ways we can improve our conversions and site speed. Neil delivered quickly and went above and beyond to ensure we had the data we needed to make meaningful changes.
I'm a repeat client for a reason: before any redesign or CRO work, I have Neil audit the site. His reports are exceptionally detailed and actionable – and implementing them consistently lifts conversions.
This was my second project with Neil. Again, he has produced a very in-depth report with lots of useful insights. I also appreciate the level of support he provides if needed, even after the gig has been completed.
Neil exceeded my every expectation with an in-depth report into my SaaS platform. His deep understanding, attention to details, and brilliant suggestions left me speechless. And everything was well explained and documented, down to micro-copy and font-size recommendations. The result was beyond anything I had hoped for. It will take time and work to implement across my SaaS, but I'm confident it will boost sales by a factor of at least 10. I recommend Neil to anyone who needs a CRO expert who really cares about his work and knows what works and how to generate real impact.
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