I Will Audit Your eCommerce Store for Conversion Rate Wins

Your eCommerce store may be getting traffic, but if visitors aren't converting, something on-site is costing you sales. This service delivers a rigorous, 99-point Conversion Rate Optimisation audit built specifically for eCommerce stores — so you know exactly what to fix, why it matters, and how to prioritise it.

This is not a generic template handed back to you blank. The 99-point checklist is completed on your behalf, reviewed against your live store, and accompanied by a 30-minute recorded video walkthrough that talks you through the findings in plain English.

**WHAT THE AUDIT COVERS**

The audit is structured across five essential areas of your store:

1. General Optimisation — site-wide best practices and quick wins
2. Homepage & Mobile — first impressions and mobile experience
3. Collections & Shopping Pages — browse experience and category page performance
4. Search Results & Product Pages — how well your products sell themselves
5. Shopping Cart & Checkout — where most stores lose customers at the final hurdle

Each section is methodically evaluated and annotated. You receive the completed PDF checklist alongside the video analysis so you have both a reference document and a clear verbal explanation of the findings.

**WHAT YOU'LL RECEIVE**

— A fully completed 99-point CRO audit PDF tailored to your store
— A 30-minute recorded video analysis walking through the findings
— CRO optimisation ideas (3 on the entry tier, scaling up to 10 on Premium)
— UX analysis covering how real visitors experience your store
— Conversion funnel assessment from landing through to purchase
— CTA (call-to-action) review across key pages
— Form optimisation review (Boost and Premium tiers)
— A/B testing recommendations and checkout process optimisation (Premium tier)

**HOW IT WORKS**

Once your order is placed, share your store URL and any relevant context via the order manager. The audit is conducted against your live store. The completed checklist and video are delivered within the agreed timeframe. No access credentials are required for the standard audit — just your URL.

**WHO THIS IS FOR**

This audit suits eCommerce store owners and managers who are driving traffic but not seeing the conversion rates they expect, agencies looking for a structured CRO deliverable for their clients, and anyone planning a store redesign who wants to benchmark current performance before making changes. It is particularly well-suited to Shopify stores.

**WHY ZINN DIGITAL**

Zinn Digital is a London-based eCommerce marketing agency with deep roots in conversion optimisation and eCommerce growth. The 99-point checklist was compiled from real-world experience working with eCommerce businesses across a range of scales. This is practitioner knowledge, not theory.