Reach & Visibility is a seller tool in your Zinn Hub dashboard that shows how often your things are seen across the marketplace. It turns “how visible am I?” into a clear set of numbers you can watch over time and act on.
A quick note on our words: Zinners are sellers (freelancers), Zinnectors are buyers, and Zinns are your service listings. Micro Zinns are small, fixed-price mini-services. This page is for Zinners.
Where to find it
You'll find it in your seller dashboard sidebar under the eye icon (👁️) labelled Reach & Visibility, sitting just after Tools. The in-app route is /dashboard/zinner/reach/ — but because your dashboard is login-protected, you'll normally reach it from the sidebar link rather than by typing the address.
What an “impression” means
The core number on this page is the impression.
An impression is counted when one of your cards — a Zinn, a Micro Zinn, your freelancer profile or a portfolio image — is at least half on-screen as a buyer browses.
A few things worth understanding:
- Four kinds of things are counted, each shown separately: Zinns, Micro Zinns, your Profile, and your Portfolio.
- Every view counts. A listing seen many times counts each time — so this is a measure of total exposure (how much you're being shown), not a count of how many separate people saw you.
- It's counted across the whole marketplace — search, category pages, related listings, single-listing pages and more — wherever your cards appear.
- Your own visits don't count. Views of your own listings by you (and platform staff views) are left out, so the figures reflect genuine buyer exposure.
Reach is an informational figure to help you understand your visibility. It's an approximate exposure count — not an exact or audited number — and it isn't tied to your earnings, your ranking or any badge. Treat it as a helpful gauge of momentum, not a precise ledger.
Who can see it
Reach & Visibility is available to verified Zinners. If you're not yet verified, you'll see a short gate card in place of the tool, with a Get verified → button. Verification is a quick check by our Quality Assurance team that keeps the marketplace trusted for buyers; as soon as you're verified, your reach figures appear here automatically. You can start verification at /verify/.
How fresh the numbers are
Your reach figures refresh about once an hour — the page states this directly (“Figures update hourly”). Today's numbers are still settling as the day goes on and firm up overnight, so treat the most recent day as provisional rather than final. This isn't a live, real-time counter — it's an hourly-updated summary.
Reading the page, top to bottom
The page is a short stack of cards:
- Intro card — explains what an impression is and reminds you that figures update hourly.
- Period filter — pills to choose the time window: Since yesterday, 7 days, 30 days (the default), 90 days and All time. (“All time” only goes back to when tracking began for your account, so a newer seller may still show modest numbers.)
- Total impressions — the headline figure: the total number of times your things were seen in the period you chose.
- By type — a breakdown by kind of thing (Zinns / Micro Zinns / Profile / Portfolio), so you can see where your exposure is coming from. Types with zero are hidden.
- Daily trend 📈 — a bar chart of impressions per day; hover a bar to read that day's date and count.
- Your listings by reach — a per-item list, most-seen first, each row showing the listing title, a type badge and its impression count. It has its own type filters, a search box, and a Load more button. Note: the search filters the listings already loaded, so use Load more to bring in the rest if you don't see a listing.
- Grow-your-reach nudge — if you don't yet have a Micro Zinn, you'll see a gentle prompt to create one as a way to get in front of new buyers.
- Want the search funnel? — a card linking to your Search Insights tool (see below).
Reach vs. AI Search Insights — two views, one goal
You have two complementary seller-analytics tools that link to each other:
- Reach & Visibility — “How visible am I overall?” — how often your things are seen, which listings are seen most, and how that's trending — /dashboard/zinner/reach/
- AI Search Insights — “How do buyers search for me?” — the terms buyers use, what they click, and the searches you just miss — /dashboard/zinner/tools/?tool=ai-insights
Use Reach & Visibility to gauge your exposure, then open Search Insights to understand the buyer search behaviour behind it. The Open Search Insights → button on the Reach page takes you straight there.
A simple routine
- Set your window — start with the default 30 days for a stable picture; use 7 days or Since yesterday for recent movement.
- Read the headline — is your total exposure climbing, flat or dipping versus a previous window?
- Check “By type” — where is your visibility concentrated, and where is it thin?
- Scan the daily trend — look for spikes and dips, and hover the bars for exact counts. Patterns often line up with changes you've made (a new listing, a refreshed cover image, a promo push).
- Work “Your listings by reach” — keep your most-seen listings strong; give your lowest-seen ones a better title or cover image.
- Act to grow it — consider adding a Micro Zinn to reach new buyers, and open Search Insights to see the searches you could be winning.
What not to read into it
- It's total exposure, not unique people — it counts every time a card is seen, so it doesn't tell you how many separate individuals saw you.
- It's informational, not a scoreboard — it isn't precise, isn't audited, and isn't connected to your earnings or ranking.
- New sellers and new listings may show zero — that's normal; reach builds up as buyers browse, and data only exists from when tracking began.
- Numbers settle overnight — “Figures update hourly” is the honest promise; don't expect real-time stats.
Quick reference
- Page: Reach & Visibility (👁️), in your seller dashboard sidebar after Tools
- Route: /dashboard/zinner/reach/
- Availability: verified Zinners (get verified at /verify/)
- Refresh: about once an hour
- Time windows: Since yesterday · 7 days · 30 days (default) · 90 days · All time
- Companion tool: AI Search Insights — /dashboard/zinner/tools/?tool=ai-insights
