I'm a Shopify expert specializing in B2B/wholesale brand builds, store design, and email marketing — and I run VeXel, a one-person shop built for brands that are done leaving money on the table.

Most "Shopify experts" can build you a store. I do something different: I find out why a store isn't converting, then fix it. Every project starts with a deep audit — design, UX, checkout flow, product pages, email systems — because a store that looks good but doesn't sell is just an expensive brochure. I've audited stores across multiple niches (supplements, skincare, candles, pet products, home decor, fitness, baby/kids) and I know what separates a store that converts browsers into buyers from one that quietly bleeds revenue.

My core focus are Shopify Store Builds, B2B and wholesale Shopify setups — a space most designers don't understand deeply. Wholesale buyers shop differently than retail customers: they need tiered pricing, net-terms logic, bulk ordering flows, and a brand presentation that signals "we're a real supplier," not a side hustle. I build that infrastructure from the ground up, so wholesale brands look and function like the established players in their space.

On the design side, I build stores that match the brand's actual positioning — premium brands get premium design, not generic templates. Clean layouts, strong visual hierarchy, and conversion-focused structure are baked in from day one, not bolted on after.

And because a beautiful store with no follow-up system is a missed opportunity, email marketing is where I close the loop. I build Klaviyo flows — welcome series, abandoned cart, post-purchase, win-back — engineered to turn one-time buyers into repeat customers and turn your email list into a real revenue channel, not just a newsletter nobody opens.

End-to-end: audit, design, build, and automate. One person, full ownership of the outcome, no agency overhead, no fluff. If your store is underperforming, I'll tell you exactly why — then fix it.