15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations.

Qu'est-ce qui rend ce magasin différent

Mon avantage est une approche axée sur la mesure, et non sur des tableaux de bord superficiels. Je diagnostique les lacunes de suivi, l'efficacité des canaux et la qualité de l'entonnoir, puis je fournis une analyse sur laquelle vous pouvez agir lors du prochain cycle budgétaire.

• Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work
• Comfortable with both board-level narrative and Python pipelines
• Honest scope: diagnosis and decision support by default — not “set and forget” media buying

Spécialités

• Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4
• Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks
• Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR
• Python automation — reporting, dashboards, recurring decision packs
• A/B testing & experiment readouts — light incrementality where data allows
• Amazon catalog profitability teardown — CM$, TACoS, action-oriented views

Références

• Google Ads Measurement Certification
• Google Analytics Certification
• Meta Certified Media Measurement Specialist
• Google Data Analytics Professional Certificate
• IBM Data Science Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate

Ce que vous pouvez attendre de notre collaboration

• Clear scope and timeline before work starts
• Structured diagnostics with plain-language findings
• Tables, charts, and decision-ready summaries — not slide fluff
• Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately
• English for international Zinnectors; Mandarin available when needed