15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations.

Apa yang membuatkan kedai ini berbeza

Kelebihan saya ialah pemikiran yang mengutamakan pengukuran, bukan papan pemuka yang sia-sia. Saya mendiagnosis jurang penjejakan, kecekapan saluran, dan kualiti corong – kemudian menyampaikan analisis yang boleh anda gunakan dalam kitaran belanjawan seterusnya.

• Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work
• Comfortable with both board-level narrative and Python pipelines
• Honest scope: diagnosis and decision support by default — not “set and forget” media buying

Pengkhususan

• Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4
• Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks
• Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR
• Python automation — reporting, dashboards, recurring decision packs
• A/B testing & experiment readouts — light incrementality where data allows
• Amazon catalog profitability teardown — CM$, TACoS, action-oriented views

Kelayakan

• Google Ads Measurement Certification
• Google Analytics Certification
• Meta Certified Media Measurement Specialist
• Google Data Analytics Professional Certificate
• IBM Data Science Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate

Apa yang anda boleh jangkakan apabila bekerja dengan saya

• Clear scope and timeline before work starts
• Structured diagnostics with plain-language findings
• Tables, charts, and decision-ready summaries — not slide fluff
• Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately
• English for international Zinnectors; Mandarin available when needed