15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations. What makes this store different My edge is measurement-first thinking, not vanity dashboards. I diagnose tracking gaps, channel efficiency, and funnel quality — then deliver analysis you can act on in the next budget cycle. • Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work • Comfortable with both board-level narrative and Python pipelines • Honest scope: diagnosis and decision support by default — not “set and forget” media buying Specialisms • Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4 • Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks • Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR • Python automation — reporting, dashboards, recurring decision packs • A/B testing & experiment readouts — light incrementality where data allows • Amazon catalog profitability teardown — CM$, TACoS, action-oriented views Credentials • Google Ads Measurement Certification • Google Analytics Certification • Meta Certified Media Measurement Specialist • Google Data Analytics Professional Certificate • IBM Data Science Professional Certificate • Google Digital Marketing & E-commerce Professional Certificate What you can expect when working with me • Clear scope and timeline before work starts • Structured diagnostics with plain-language findings • Tables, charts, and decision-ready summaries — not slide fluff • Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately • English for international Zinnectors; Mandarin available when needed