15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations.

Čím se tento obchod liší

Moje výhoda je myšlení zaměřené na měření, nikoli na marnivé dashboardy. Diagnostikuji mezery ve sledování, efektivitu kanálů a kvalitu trychtýře – a poté dodávám analýzy, na které můžete reagovat v příštím rozpočtovém cyklu.

• Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work
• Comfortable with both board-level narrative and Python pipelines
• Honest scope: diagnosis and decision support by default — not “set and forget” media buying

Specializace

• Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4
• Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks
• Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR
• Python automation — reporting, dashboards, recurring decision packs
• A/B testing & experiment readouts — light incrementality where data allows
• Amazon catalog profitability teardown — CM$, TACoS, action-oriented views

Pověření

• Google Ads Measurement Certification
• Google Analytics Certification
• Meta Certified Media Measurement Specialist
• Google Data Analytics Professional Certificate
• IBM Data Science Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate

Co můžete očekávat při spolupráci se mnou

• Clear scope and timeline before work starts
• Structured diagnostics with plain-language findings
• Tables, charts, and decision-ready summaries — not slide fluff
• Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately
• English for international Zinnectors; Mandarin available when needed