15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations.

Ce face acest magazin diferit

Avantajul meu este gândirea bazată pe măsurători, nu pe tablouri de bord superficiale. Identific lacunele de urmărire, eficiența canalelor și calitatea pâlniei de conversie – apoi ofer analize pe care le puteți utiliza în următorul ciclu bugetar.

• Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work
• Comfortable with both board-level narrative and Python pipelines
• Honest scope: diagnosis and decision support by default — not “set and forget” media buying

Specializări

• Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4
• Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks
• Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR
• Python automation — reporting, dashboards, recurring decision packs
• A/B testing & experiment readouts — light incrementality where data allows
• Amazon catalog profitability teardown — CM$, TACoS, action-oriented views

Acreditări

• Google Ads Measurement Certification
• Google Analytics Certification
• Meta Certified Media Measurement Specialist
• Google Data Analytics Professional Certificate
• IBM Data Science Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate

Ce poți aștepta de la colaborarea cu mine

• Clear scope and timeline before work starts
• Structured diagnostics with plain-language findings
• Tables, charts, and decision-ready summaries — not slide fluff
• Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately
• English for international Zinnectors; Mandarin available when needed