15 years in marketing, including nearly 5 years focused on media measurement, attribution, and performance analytics, at the intersection of paid media, analytics, and ecommerce operations.

Apa yang membuat toko ini berbeda

Keunggulan saya adalah pemikiran yang mengutamakan pengukuran, bukan dasbor yang sia-sia. Saya mendiagnosis kesenjangan pelacakan, efisiensi saluran, dan kualitas corong — lalu memberikan analisis yang dapat Anda tindak lanjuti di siklus anggaran berikutnya.

• Agency-side leadership (strategy / P&L) plus hands-on freelance ecommerce & performance work
• Comfortable with both board-level narrative and Python pipelines
• Honest scope: diagnosis and decision support by default — not “set and forget” media buying

Spesialisasi

• Media measurement & attribution — Google Ads, Meta / Facebook Ads, GA4
• Tracking & conversion diagnostics — GTM, Pixel / CAPI consistency checks
• Ecommerce performance analytics — Shopify / WooCommerce funnels, ROAS, CVR
• Python automation — reporting, dashboards, recurring decision packs
• A/B testing & experiment readouts — light incrementality where data allows
• Amazon catalog profitability teardown — CM$, TACoS, action-oriented views

Kredensial

• Google Ads Measurement Certification
• Google Analytics Certification
• Meta Certified Media Measurement Specialist
• Google Data Analytics Professional Certificate
• IBM Data Science Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate

Apa yang dapat Anda harapkan saat bekerja dengan saya

• Clear scope and timeline before work starts
• Structured diagnostics with plain-language findings
• Tables, charts, and decision-ready summaries — not slide fluff
• Clear boundaries: analysis & recommendations by default; ad-account takeover only when scoped separately
• English for international Zinnectors; Mandarin available when needed