Here is what most Amazon sellers never find out.
Their listing looks complete. The title fills the character limit. The bullets describe the product accurately. The backend has keywords in it. And the ranking is still flat, the visibility is still weak, and the traffic that does arrive does not convert.
The listing is not broken. It is built for the wrong system. Amazon's ranking in 2026 runs on three layers simultaneously. A10 determines where your listing appears in keyword search. COSMO — Amazon's semantic knowledge graph — evaluates whether your listing connects to how buyers actually think about your product. Rufus AI — now handling over 20% of all Amazon searches and converting buyers at 3.5 times the rate of traditional search — reads your listing like a buyer would and recommends products that answer real questions. Most listings satisfy one layer. The strongest listings satisfy all three. That gap is where ranking is won or lost before a single ad runs. WHAT I DO
I am Tarek — an Amazon listing optimization and SEO specialist. I do one thing, and I do it at the level that moves rankings. Keyword research with Helium 10 — every term is researched by search volume, buyer intent, and sales velocity, then mapped to the exact location where it carries the most ranking weight. Title, bullets, and backend each serve a different indexing purpose, and each keyword earns its placement based on that purpose. Title optimization for A10 ranking — primary keyword in the first 5 words, core benefit visible in the first 80 characters before mobile truncation, zero-word repetition, maximum indexing weight from the first character to the last. COSMO semantic mapping — structuring listing content around the seven buyer intent clusters that Amazon's knowledge graph evaluates. Who the product is for. What it does. When they use it. What it replaces. What it pairs with. How it performs. What makes it different? Listings built around these clusters rank for searches that never appear in a keyword tool. AEO — Answer Engine Optimization — the discipline of writing listing content specifically for Rufus AI. Rufus does not match keywords. It reads your listing and extracts answers to buyer questions. Every bullet, every description paragraph, and every Q&A answer is an opportunity to appear in a Rufus recommendation — or to be invisible to it entirely. Backend search terms built to full capacity with zero front-end overlap — synonyms, Spanish-language terms for the US Hispanic market, strategic long-tail noun phrases, and common misspellings that expand your indexing reach into searches your current listing is completely missing. Keyword visibility and indexing verification — every target keyword confirmed indexed and searchable after delivery, not assumed. Competitor keyword gap analysis — identifying what your top competitors rank for that you do not, and closing that gap through strategic placement rather than keyword stuffing.
Full before and after documentation — every optimization decision explained so you understand what changed, why it changed, and what result it is designed to produce. WHO I WORK WITH
Private label sellers whose product is strong but whose ranking does not reflect it. Brand owners who want the listing built correctly before launch, rather than fixed after. Established sellers who have not updated their listing since 2022 are slowly losing their page-one positions.
I work across Beauty and Personal Care, Health and Wellness, Sports and Outdoors, Home and Kitchen, Electronics, and more. 7 AMAZON CERTIFICATIONS
Amazon Ads Foundations — Amazon Ads Academy 2025
Amazon Expert Training Certificate — AMZ NEXT 2025
Amazon SEO and Listing Optimization — Sumner and Ali Hobart
Amazon FBA Masterclass — Jordan Minh 7-Figure Seller
Proven Amazon PPC Masterclass — Denis Sergeev 2025
5-in-1 Amazon FBA Course — Sumner and Ali Hobart 2025
Amazon Virtual Assistant Full Course — Martyn Needham 2025 START HERE
Send me your ASIN. I will identify the single biggest issue hurting your ranking right now.
If the audit finds real problems, we can talk about fixing them. If it does not, you will know exactly where you stand. Either way, you walk away with something useful.
Message me.