We need an experienced Google Ads specialist to set up and manage search campaigns for our online gaming platform, TP Play (tpplayofficial.in).
The primary goal is to generate high-quality traffic for our registration and login pages.
Key Requirements:
- Compliance: Deep understanding of Google Ads policy for iGaming/restricted niches. Must know how to structure campaigns using "Skill-based Gaming" or "Entertainment App" angles to avoid account suspensions.
- Campaign Setup: Create Search campaigns, ad groups, and responsive search ads.
- Keyword Research: Find safe, high-intent keywords and build a comprehensive negative keyword list to prevent wasted spend.
- Tracking: Link GA4 to Google Ads and set up conversion tracking for registration and login button clicks.
- Ad Copy: Write compelling, policy-compliant ad copy (with 18+ disclaimer).
- Optimization: Provide a strategy for ongoing bid adjustments and budget scaling.
We are looking for someone with proven experience in running ads for gaming apps in India. Please provide examples of previous campaigns you have managed in this niche.
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