---
title: "I Will Set Up Google Ads & Meta Ads Offline Conversion Tracking via CRM"
url: https://zinnhub.com/zinns/setup-offline-conversion-tracking-google-ads-with-gclid-crm-to-meta-ads-via-zapier/
description: "Connect your CRM to Google Ads and Meta Ads with accurate offline conversion tracking — so your ad spend is optimised by real leads and sales, not just clicks."
published: 2026-01-02T19:09:43+00:00
modified: 2026-10-19T17:25:00+00:00
language: en-GB
---

# I Will Set Up Google Ads & Meta Ads Offline Conversion Tracking via CRM

If your best conversions happen offline — a phone call, a form submission, a CRM deal closed — your ad platforms have no idea. That means [Google Ads and Meta](https://zinnhub.com/zinns/set-up-shopify-marketing-facebook-ads-instagram-google-ads/) Ads are optimising towards the wrong signals, wasting your budget on traffic that never converts.

This service fixes that by connecting your CRM directly to Google Ads and Meta Ads, so every offline lead or sale is reported back as a conversion event. Your campaigns finally see the full picture and can optimise towards what actually makes you money.

\*\*What this service covers:\*\*

Depending on the package you choose, this service includes the setup and testing of Google Ads Offline [Conversion Tracking](https://zinnhub.com/zinns/expert-google-ads-conversion-tracking-ga4-setup-for-e-commerce/) (GCLID-based), CRM-to-Meta Ads offline event automation via Zapier or Make, and GoHighLevel (GHL) automation for custom fields. You can track form submissions, calls, and CRM pipeline events — all mapped accurately back to the ad click that generated them.

The automation is built to send the right customer information (email, phone, conversion event name and value) back to the ad platforms in the format they require. Everything is tested before delivery to confirm data is flowing correctly.

\*\*How it works:\*\*

1. You share your CRM access details and ad account information via the order chat.
 2. The correct Zapier or Make automation is built and configured to your CRM (HubSpot, Zoho, Salesforce, GoHighLevel, and similar platforms are all supported).
 3. The offline conversion action is created inside your Google Ads or Meta Ads account and linked to the automation.
 4. The full setup is tested end-to-end and handed over with clear guidance on what has been built.

\*\*Who this is for:\*\*

This service is ideal for businesses running paid search or paid social campaigns where the final conversion happens away from the website — in a CRM, over the phone, or through a sales team. It suits agencies managing client accounts, lead generation businesses, and any advertiser frustrated that their campaigns cannot see what happens after the form is filled.

\*\*Why choose this service:\*\*

The setup is bespoke to your tools and objectives — not a generic template. CRM integrations, Zapier automations and offline conversion tracking each have their own quirks, and this service is built by a specialist who works across Google Ads, Meta Ads and the major CRM platforms. Before any work begins, your tools and goals are confirmed so there are no surprises.